If I had asked people what they wanted, they would have said faster horses There is a pretty high chance you have heard the quote and an equally good …
Customer Feedback: How To Collect And What To Do With It
Customer feedback is gradually becoming the cornerstone of growth initiatives. A new research published in the Harvard Business Review found that the act of just asking for customer feedback in …
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Zero to One – Marketing and Inside Sales – SaaS #Chennai
This playbook roundtable is meant for early stage SaaS product startups on inside sales and inbound marketing. This playbook will be facilitated by Ankit Oberoi(AdPushUp) and is scheduled for 3rd June in Chennai. If you …
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The Making of #PNcamp3 #Hyderabad
Just came back, feeling happy, from Hyderabad after doing the #PNcamp3. The drive from the airport in the evening to Gachibowli was pleasant and I got to see lot of …
The curious case of B2B SaaS Startup’s inside sales and marketing
Amazing but how? This question pops out of every startup founder’s mind while reading success stories. Persistence, determination & hard work, great to know, but nobody tells the real thing. …
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Forget the Product, Obsess about Customer (Problems)
Attending a #PNCamp is like going to an amusement park. You know you are going to have a great time. But everything that happens still manages to amaze you in …
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On Organizations and Lessons from the Industrial Revolution
The Industrial Revolution was possible because organizations could be built and managed effectively. Today too, problem #1 in business is creating the organization in the right way. changing landscape, in …
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Diversity with Collaboration Unlocks Innovation and Drives Business Growth
“Diversity is an intellect multiplier, especially when the diverse groups can collaborate well” – Mark Sareff This year the International Women’s day was a different experience for me, no panels …
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Product Led Growth
The software product industry is swiftly graduating from desktop to cloud based applications. Interestingly, there is also a hand-in-hand shift in the associated sales and marketing strategy around these products. …
Building & Scaling Growth Teams For SaaS Founders #Bangalore
Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by …
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Dear founder, have you got your contracts right?
Most probably a bad contract is at the heart of the Stayzilla (SZ) and Jigsaw Advertising (Jigsaw) dispute that’s a hot topic of discussion for the members of India’s fast …
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If you are a B2B Product startup, here is how you can leverage #PNCamp3 #Hyderabad
iSPIRT brings #PNCamp3 to Hyderabad for the first time. There are clearly established trends that successful SaaS startups have started to emerge from India on the global front – with products that …
Startups – new problems of governance and ethics
On March 14,2017, Chennai police arrested an Indian startup founder and CEO on charges of defrauding a supplier of Rs.17.2 million. The available information revealed that the startup had not paid …
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Inadequate liquidity for Indian Startups
Recently was having a conversation with a Private Equity friend and was trying to explain the challenge that has captured my imagination and full attention, ie exits for software product startups …
Zero to One – Marketing and Inside Sales – SaaS
This playbook roundtable is meant for early stage SaaS product startups on inside sales and inbound marketing. This playbook will be facilitated by Sachin Bhatia (Ameyo/Inside Sales Box) & Ankit Oberoi(AdPushUp) and is …
Continue reading “Zero to One – Marketing and Inside Sales – SaaS”