Lesson one in succeeding at customer management: don’t treat them all alike. Whosoever said that the customer is a king, didn’t tell us which customer! And until you know which customer deserves your very best, you’re not likely to have a very effective customer management strategy. In this post, I want to share a framework …
Customer Purchasing Insights For eCommerce Software
SoftwareSuggest is an online software discovery & recommendation platform. We provide free consultation on software and help SMEs select the right software for their organization. As a part of our business, we collect customer requirements, which when analysed can serve the industry with deep insights. Our learning for the eCommerce industry are presented in this …
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‘SaaS’ – indirect tax issues in India
It seems there is still time before the Software as a service (SaaS) blooms well in the Indian domestic market. The biggest friction points are relatively low acceptability of online model, lack of quality internet penetration in country side and the unsupportive policy framework e.g. recurring billing, expensive payment gateway solutions and confusing indirect taxation …
6 traits that define successful entrepreneurs
The contribution of entrepreneurs to boosting the global economy is undeniable. Right from the Graham Bell to modern day Steve Jobs, their journey of innovation has greatly benefitted their countries and the world in general. For sure, entrepreneurs are cut from a different cloth, though one cannot really pin down a particular type that defines …
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Becoming Cash Flow Positive In SaaS Business & Growing Revenue By 3 Times In 3 Months: The ShieldSquare Story
In Q1 2016, we saw our hard work payoff. We achieved some notable milestones. We became cash flow positive and our annual revenue rate (ARR) grew by 3 times in 3 months. We expanded our customer base to 68 countries (with over 90% of the revenues from outside our home base), and doubled our team …
‘SaaS’ – the product advantage and need
India has all the potential to lead the world in the SaaS segment, yet the largest number of SaaS companies relocate out of India, for want of ease-of-doing-business. SaaS is one of the major blocks in the emerging Software product Industry of India and it needs urgent attention in this digital economy age. Whether SaaS …
Tech Startup Awards launched by the Duke and Duchess of Cambridge
Their Royal Highnesses The Duke and Duchess of Cambridge launched the Tech Rocketship Awards 2016-17, held in Mumbai. With the intent to identify and support some of India’s best and brightest start-ups, the initiative will assist them to scale globally. The Tech Rocketship Awards – an initiative by UK Trade and Investment (UKTI) in India – provides …
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How to identify and track the right metric?
“To know how to measure the success, is to know how to achieve it” A few days ago while discussing complexities of managing a product portfolio, Uday asked me a simple question: what is the most important metric one should use to measure product performance? I suddenly felt dumbfounded because I didn’t have a clear answer. …
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An Indian Fintech Entrepreneur’s Views on UPI
Ever since UPI (Unified Payments Interface) alpha launched on 11th April 2016, I see much confusion amongst various stakeholders. For me, the most relevant question is will UPI kill payment gateway aggregators and PSPs (payment service providers) ? My answer is No. If you’re interested to know more, please read on… To understand in detail, …
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Getting Marketing basics Right (for First Timers) by Pallav Nadhani, FusionCharts #SaaSx3
Marketing for beginners The morning of the SaaSx3, saw a round table by Pallav Nadhani, CEO of Fusion Charts. And I was one of the few lucky people who managed to find a seat at this already cramped round table. Pallav, kick-started the session with a question: Who are you & what will the world …
Design is about Love and Empathy towards the customer
The Design RoundTable last week lead by Deepa Bachu and Rajan, was not what I expected. By and large, design to me was either a part of an application (UI / UX) or a concept which i did’nt know much about. But, when we went in depth with Deepa, I realized that design is an …
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5 Types of People Every Startup Should Hire
It takes passion to start up and convert your idea into a moneymaking business. However, passion alone is never sufficient to succeed in a business. It is people that make business happen; the ‘right’ kind of people. The core team plays a key role in shaping the future of a startup. It is the moot …
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3 Marketing Hacks for Bootstrapped Entrepreneurs
If I say “the startup scene in India has taken off in a big way”, it’s probably the biggest understatement of this year! Startups are sprouting from every corner of this country fueled by big success stories. An eager online and print media are doing their best to fan the flames of entrepreneurship. That’s why …
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Of Cockroaches, Gazelles and Unicorns
We took a hard look at our company. Was it going to become a unicorn? No. Not close. Was it going to do the proverbial J curve in the near future? Not really. I could sense the VC and the Angel instantly saying ‘Shark Tank’ style. “I’m out”. I could sense the other entrepreneurs console …