iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
2 week back, Rohan, Madhav, Milind and I graduated successfully from a first of a kind program, called ‘ArthaSiddhi’. This activity based program was conceived with the intent of imparting life skills to pre-entrepreneurs. The objectives of the program were to get participants to understand what it would take for them to embark on the …
Continue reading “#ArthaSiddhi: Imparting life skills and effectual skills to pre-entrepreneurs…”
A few days ago, a friend of mine who’s starting work as a content marketer told me that she was putting together a plan for the company’s new blog. She was starting from scratch, she said, and this meant that she would putting the base in for future marketers in the company to take off …
Continue reading “5 things to think about before starting your company blog”
The Bootstrap Ride There are many paths to successfully bootstrapping a start-up. The trick is finding the way that works best for you. Now more than two years into my journey, I want to share a few lessons I wish I had learned earlier. I would like to share a few tips from my experiences …
A business exists only till the time it has paying customers. The day your customers cease to exist, or have no reason to pay you for your products or services, your business is in deep trouble. So, if we consider all the stake holders in a corporate, an i.e. employee, executive management, investors and customers, …
Continue reading “Startups!! Do You Know Your Customers Well?”
iSPIRT and SBI had a 4-hour meeting on the future of banking. 30+ seniormost officers of SBI – including all the MDs, DMDs, CGMs, and GMs – participated. Two SBI Board members were also present. Nandan Nilekani chaired the session from iSPIRT side. The first session was about understanding the technology trends that are shaping …
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There has been a rise in technology entrepreneurship as a movement since last 10 years in India before which new technology businesses were essentially due to business expansion by corporate and business communities in India. Now, we are witnessing the rise entrepreneurial community at grass root level comprising of technocrats driven by innovation and passion …
Continue reading “Are You Ready to Take up the Entrepreneurial Challenge in Technology?”
Note: Before I begin, I would like to clarify the difference between market potential and revenue estimate. I have often seen entrepreneurs use the two terms interchangeably. Market Potential Market Potential is about estimating the size of the overall market opportunity. It is a sum total of the potential revenues of all players who are …
Continue reading “The Entrepreneur’s Guide To Estimating Market Size For It’s Startup”
# DigitalDesh spanned across 22 cities in 30 days to discover The Internet of Inside India. Amritsar to Kanyakumari An endeavor to study the behavioral patterns of entrepreneurs across different regions. To understand their digital business routines, their perceptions, the challenges and their desire to venture into new terrain. An important part of the activity …
Continue reading “Small Businesses Ascending the Digital Path”
So for all the folks who were eagerly waiting for the second edition (there were few who sent us requests through email and twitter), your opportunity is here. (For new folks take a look at this blog post to get some context) 1st batch of ispirt pre-entrepreneurs graduated ! woo hoo ! @prasanna_says @avinashraghava @Product_Nation …
Continue reading “Kicking off the Second Edition of Pre-Entrepreneur boot camp #ArthaSiddhi”
The 50th PlaybookRT session was held at Helion Ventures in Bengaluru to brainstorm and understand best practices for positioning and messaging of startup products. This roundtable was led by Shankar Maruwada, who by virtue of his illustrious past experiences as the brand builder for Aadhar and P&G, and being a successful entrepreneur at Marketics ably …
Unfortunately there is no fixed answer. Problem with SaaS is that there are too many moving variables. LTV,Churn,ARR,ARPU etc. So its really hard to come up with one fixed number. So based on our experience and our product the following is a number we have come up with to set targets for our sales organization. …
Continue reading “What is a good sales target for a sales person in SaaS in India?”
This post is for non developer founders who want to build a SaaS application. Software as a Service (SaaS) is a relatively small market – at $19 Billion in total revenues, it seems large, but compared to $250 Billion of the overall software market it seems minuscule. It has grown from nothing to this large …
Continue reading “The first 5 steps to building your own SaaS application”
There are increasing signs of breakthroughs that could provide disproportionate returns to Tata companies. One question that I am asked frequently by companies that have launched innovation programmes is: “How do we sustain interest and commitment from employees across the company?” In other words, how do we keep up the momentum? After attending the final …
Continue reading “Lessons from the House of Tata on Technology and Innovation”
Efforts of iSPIRT’s List-in-India Policy Expert Team have reaped the desired results. The securities market regulator, SEBI, has announced relaxed norms for a separate platform to allow “new-age companies” having an innovative business model and belonging to the knowledge-based technology sector to list in the country. The existing legal framework has considerable challenges for a successful listing, including the mandatory track record of distribution of …
Continue reading “SEBI Startup Listing Exchange – Nasdaq of the East”
SignEasy was a two person operation in 2010, the year we launched. And bootstrapping meant a lot of pressure first on gaining and then on maintaining traction; there was, and still is, no safety jacket. If we have no money to pay salaries and run operations, there is no company or product, period. But we …
Continue reading “How SignEasy got featured in an Apple campaign (and almost screwed it up!)”