iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
The need to be viable in terms of paying customers and indeed the very survival of start ups are dependent on their ability to attract as many paying customers in a short time frame- however a majority of early stage start ups do not look at a planned approach to their marketing, branding and sales …
Continue reading “An Imaginary Start up Case Study- Need for a planned Marketing & Sales outreach”
So that you can make more space for your photos and memories. Being a designer, one is always looking for inspirations, working on ideas, trying and testing various versions of designs, giving feedback to the team, and all of this results in an unattended collection of… screenshots! Using a 16GB iPhone a year and a …
Continue reading “Screeny — Delete space consuming screenshots easily!”
As a product marketer specialising in content, I’ve always found it irksome to explain to people just how difficult my craft is, and how much time it takes to do it well. Building a brand isn’t easy; it takes a lot of effort, planning, strategy & execution, and involves as much editing out as it …
Continue reading “Five things about Product Marketing you can learn from Chetan Bhagat”
The market has been abuzz lately with cloud-based applications and let us admit it, there is more to come.The industry is adopting Cloud based solutions like never before and start-ups are cashing on this technology.One such cloud based technology which is fast gaining its hold in the Indian market is Cloud Telephony or IVR solutions. …
Two recent blogposts, one simply titled Transparency by Amarpreet Kalkat of Frrole, and the other labeled Sharing by Sumanth Raghavendra of Deck, have given embrynonic radical transparency movement a boost. This movement in India started many years back when NPC started published its internal metrics (see the example for 2009 & 2010). Initially this caused a stir. …
Continue reading “The Nascent Transparency Movement Shifts Gears”
With the budget closing in on the industry there are hectic conversations to represent the Software Product Industry in the right manner in the Ministry of Finance. The tax issues both on the Indirect Tax and Direct Tax have been plaguing the Industry for a long time and this hangout addresses the things which need …
Kerala based, Foradian Technologies that began as a web development and services company, soon emerged to be one of the fastest growing firms in the field of school management software. What came as a small software requirement to store school records and procedures soon caught the attention of the State Government of Kerala, which deployed …
“It was a rainy day. Everyone in the family was relaxing and I, in my cuddling days, was sketching scenery with mountains, birds and rivers. I filled my clipart with all the colors I wished for and stroked in every direction with the freedom unrestricted. Upon finishing my drawing, I jumped and jacked straight to …
Continue reading “UxNow ~ Nickel o Wonder : The Design Conference”
In innumerable brainstorming and “gyan” sessions with friends, mentors and experts, one of the most stressed focus area is getting product market fit as soon as possible and then follow it up with scaling sales. I think most early to mid stage entrepreneurs are instinctively aware of this but struggling with “Hows”. So when I …
I had written a post How I built a 1100+ users SaaS business as a Single Founder with Zero Marketing Budget some time back which got covered at YourStory. Since then I have got lot of mails asking many questions, I did tried my best (and will always be) to answer to everyone but it is not possible …
Continue reading “My Learning while building a Bootstrap Startup in India”
This article is not about cooking or opportunities in the F&B sector. Instead, it is about the importance of design, presentation quality, and visual appeal. And the impact it can have on your business, including your ability to attract employees, mentors/advisors, suppliers, and investors. MasterChef Australia to me is an excellent reminder that producing a …
Continue reading “Why entrepreneurs should watch MasterChef Australia”
There’s a myth out there that helpdesk companies like to perpetuate about customer service automation — that it will save you time, that all your competitors are doing it, and you need to have it too so you can go work on more important things. Except this it isn’t true. As our friends at Buffer …
Billing and invoicing software probably are the most used software in the world. And India has some very efficient software product that are being used all over the world. Here is a list of 15 #MadeinIndia Software for billing and invoicing . (In alphabetical order) AccountingGuru – A Web based billing, inventory and accounting software AccountingGuru …
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Somewhere along my long software engineering career, I sat one more time rolling my eyes and clucking mentally that one more product is about to become a series of applications! We are about to create multiple code line monsters that will be demanding and expensive to maintain! Yet, this is what happens in reality in …
After all the missed opportunities of being at a PlaybookRT by iSPIRT, I finally made it to Pune last weekend for the roundtable on Product Management. Amit Somani and Rahul Kulkarni conducted the session. While I can’t do justice to all that was discussed at the session, I am translating my notes from the Roundtable …
Continue reading “Product Management Roundtable For Startups by iSPIRT In Pune. #PlaybookRT”