iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
One of the most common questions I get asked, while talking about platforms, relates to the issue of labor on platforms. Facebook and Twitter, among others, get a lot of value from their users and make billions of dollars, but the users don’t see much kickback. The economics of free-labor platforms Social networks like Facebook …
Continue reading “Why social networks that pay you may be a bad idea”
The discussions continued post-lunch in the Playbook Roundtable led by Girish Mathrubootham, CEO and founder of Freshdesk, organized at the Freshdesk office in Chennai. During the extended session, Girish outlined the sales and marketing structure in a SaaS business. While this may be only taken as a pointer to setting up the sales and marketing …
Continue reading “How to Structure Sales and Marketing in a SaaS Business”
We are looking for Bangalore based founders and senior developers interested in getting to know the next generation of software developers coming up in the Bangalore tech scene now. RSPCT is a quarterly event brought to you by iSPIRT & Jaaga. We ask people to come to the events regularly (every 3 months) so you can get to …
On Oct 18th iSPIRT organized a #PlaybookRT in Mumbai and the topic of discussion was Global Lean Sales. Pallav Nadhani founder of FusionCharts came down for the RT and shared a lot of useful information about how they do things at Fusion Charts. Most of the information from the RT has been covered in Rushab …
It’s all about delivering the right message to the right audience at the right time. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing business models. When building a consumer strategy for your app, it …
Continue reading “Exploring Mobile Moments and Building a Consumer Strategy for your App”
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are …
Continue reading “Indian Mid-market SaaS companies: Forging a new path to disruption”
In today’s world, there are a few realities that every sales professional is acutely aware of. The first is that there are many alternatives available for every prospect you have. Not only are there alternatives that are competitive to your solution, but you are often fighting for capital to even have your solution on the …
Continue reading “Telling stories to establish credibility [template]”
There’s a lot of news about Whisper, Secret, and other anonymous social networks lately. Anonymous forums that have existed online for years, such as the anonymous confessions at PostSecret and the anonymous question-and-answer network. Unlike older, Web-based message boards and forums, these apps use the mobile capabilities to easily pass posts through text messages or …
Few months ago a Nicole Jackisch German exchange student doing her Master Thesis at IIMB contacted me and requested to take part in a survey of women entrepreneurs. I filled up the online questionnaire that was mostly about who I reach out to when I run into problems in tech, business and other aspects of …
Continue reading “Women Entrepreneurs and Professional Networking”
As we build (software) products, the competition is something that we need to stay ahead of, but how? Especially building products for different markets, you always have others building similar products for probably same or different markets. There are already established products that you have to compete with, there are other products that are …
Couple of key points that emerged during recent acquisition of startups have been issues related to structuring of the company. Anil Advani of Inventus Law walked us through these issues in a roundtable organized by iSPIRT M & A connect program at the Microsoft Accelerator venue. Many key aspects such as taxation (especially in the …
Continue reading “M & A Connect Roundtable on Structuring and M&A”
A logo is one of the most visible faces of your brand. In other words, the logo is most likely to be your most frequent and most visible brand representative. Ideally, a logo should clearly state the following: Who you are What you do How the logo is designed and how well the messaging is …
Continue reading “Why product startups need to pay serious attention to brand name and logo design”
Last week I was going through the startup class videos and one particular statement by Sam Altman stuck with me. He said “All successful founders are fanatics”. And YCombinator has seen a whole bunch of them. The way he puts it is very awesome, let me reproduce the statement here: “The word fanatical comes up …
After a successful launch in 2013, TiE Bangalore’s AnthahPrerana is back with a bang! It is not another business plan competition. Think of it as an idea booster. We pick the 10 best unfunded startups in commercial and social sectors, mentor them and get them market ready for exponential growth. Last year, the who’s who …
Today, a stream of regular and engaging content can get people talking about any organization. While this is definitely good news for start-ups, the reality is that they often don’t have the time, resources or know-how to turn their organization into a lean, mean content marketing machine. Just like that, developing content often gets relegated …
Continue reading “3 Reasons Why Start-ups Should Invest in Content Marketing”