I had written a post How I built a 1100+ users SaaS business as a Single Founder with Zero Marketing Budget some time back which got covered at YourStory. Since then I have …
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Why entrepreneurs should watch MasterChef Australia
This article is not about cooking or opportunities in the F&B sector. Instead, it is about the importance of design, presentation quality, and visual appeal. And the impact it can …
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Some People Hate Self-Checkout
There’s a myth out there that helpdesk companies like to perpetuate about customer service automation — that it will save you time, that all your competitors are doing it, and …
#MadeinIndia Software for Billing and invoicing
Billing and invoicing software probably are the most used software in the world. And India has some very efficient software product that are being used all over the world. Here …
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6 Steps to prevent your Product from becoming multiple Applications! All in Cartoons!
Somewhere along my long software engineering career, I sat one more time rolling my eyes and clucking mentally that one more product is about to become a series of applications! …
Product Management Roundtable For Startups by iSPIRT In Pune. #PlaybookRT
After all the missed opportunities of being at a PlaybookRT by iSPIRT, I finally made it to Pune last weekend for the roundtable on Product Management. Amit Somani and Rahul …
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iSPIRT now Tracking the Size and Growth of the Indian B2B Software Products Industry through iSPIxB2B Index(Oct ’14 Edition)
We believe the discussion about India’s technology industry – whether in government circles, the media or in Silicon Valley – overlooks India’s B2B software product companies which sell globally as …
Get to Learn from @Zoho – Zoholics: India, Nov 20-21, Bengaluru
We have been around for the last 18 years, making software for businesses around the world. At Zoho, software is our craft and our passion. Our people spend years mastering …
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Why social networks that pay you may be a bad idea
One of the most common questions I get asked, while talking about platforms, relates to the issue of labor on platforms. Facebook and Twitter, among others, get a lot of …
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How to Structure Sales and Marketing in a SaaS Business
The discussions continued post-lunch in the Playbook Roundtable led by Girish Mathrubootham, CEO and founder of Freshdesk, organized at the Freshdesk office in Chennai. During the extended session, Girish outlined …
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Launching RSPCT(quarterly event brought to you by iSPIRT & Jaaga) for the next generation of software developers
We are looking for Bangalore based founders and senior developers interested in getting to know the next generation of software developers coming up in the Bangalore tech scene now. RSPCT is a …
Global Lean Sales: The power for Demos
On Oct 18th iSPIRT organized a #PlaybookRT in Mumbai and the topic of discussion was Global Lean Sales. Pallav Nadhani founder of FusionCharts came down for the RT and shared …
Exploring Mobile Moments and Building a Consumer Strategy for your App
It’s all about delivering the right message to the right audience at the right time. Today mobile offers us this capability to capture, analyse and execute in real-time on users …
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Indian Mid-market SaaS companies: Forging a new path to disruption
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, …
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Nuts and Bolts of selling to US customers from India for First Timers
This PlaybookRT will focus on Product startups who are keen to enter the US Market. The PlaybookRT is facilitated by Suresh Sambandam, CEO of KiSSFLOW / OrangeScape. Suresh will host …
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