iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Have you put a lot of time and effort into making your website rank higher, or invested in advertising on search engines, but seen no increase in the number of leads? If you are a startup and you have, it might be time to revisit your broader marketing strategy. Two Strategies in Marketing There are …
Continue reading “When Should Push and Pull Marketing be Used?”
Over the last few years, the Global Innovation Index (GII) compiled annually by INSEAD, WIPO and Cornell University has become the most commonly accepted global indicator of nations’ innovation performance. So, there has been much angst in India over the last couple of weeks once it emerged that India has fallen 10 places in the last year …
Continue reading “Can India Arrest the Slide in its Innovation Ranking?”
I still remember the feeling of being blown away by “The Matrix“. The movie had stunning visual effects. But more remarkably, it helped connect several dots in my head that have evolved into life-transforming mantras: Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth. There is no spoon …
Continue reading “Life-transforming lessons from “The Matrix””
The urban population is increasing by many folds every decade. Higher standards of living, greater exposure, fatter salary packages and attractive lifestyle is making youth migrate from villages to cities. In metro cities the ration of population to the land available can never be balanced. Leave aside sprawling mansions, in metro’s even owning a small …
Continue reading “7 #SaaS Based Software for Managing Apartment & Housing Societies”
Ok, so I am seeing a lot of posts / news item with headlines that make it look like the RBI / Government wants to wipe all export based startups off the face of the planet. Folks, please calm down. Here’s the A-B-Cs of what that really means: 1) You’ve got to understand that if …
Continue reading “The A-B-Cs of the RBI Circular on Software Exports”
In case you aren’t updated on the current affairs, 2014 is shaping up to be a controversial year; and we’re not referring to Justin Bieber’s antics, Mr. Kejriwal’s dharnas or Mr. Modi’s development stories. Instead, a new contention is brewing in the annals for us which is every entrepreneur’s one of the worst nightmare: deciding …
Continue reading “Pricing your SaaS Product and how we did it at Sosio”
Appointy is an online scheduling software for small and medium sized businesses to help them grow exponentially. Today, you can buy a movie ticket, flight or train ticket online. But what about your Salon, Spa, Doctor, Dentist, Hot Air balloon ride or even your pet groomer? Appointy is helping these businesses start scheduling online and …
Continue reading “Appointy: Building a Marketplace of Services”
As sales professionals, you probably know a lot about the capabilities of the products and services you represent. However, being a “solution expert” alone is not enough to differentiate you from your competition. If you are perceived as a trusted advisor AND a solutions expert, you are in much better position to win their loyalty …
Continue reading “Driving the conversation: The fine art of questioning”
I am a big fan of Joel On Software blog & FogCreek Software. Yesterday Joel announced that, Trello, their visual Project Management product, is now an independent venture funded entity, spun off FogCreek Software. One of the comments in HackerNews caught my attention and got me thinking about an issue — how do you decide if your …
Continue reading “Bootstrap vs. Venture funded route? Lessons from Kiln vs. Trello #SaaS”
We recently had 11 disruptive startups that made a presentation to the Hon. IT Minister, Ravi Shankar Prasad. The first presentation was made by Anuj Tandon of Rolocules. You can access the presentation made by Anuj here Anuj Tandon Talks about “How Rolocules is Using Games to Build Personal Bonds” #iSPIRT Event from iSPIRT // ProductNation on Vimeo.
Wooqer is a platform primarily designed to drive communication & engagement across cross-functional, geo-distributed enterprise groups. Wooqer tagline reads “One platform. Unlimited possibilities” and true to this statement, its customers have leveraged it in many use cases where people communicate & engage, specifically in: – Training & assessments: Induction, product, soft skills or other customer …
Continue reading “Wooqer – Successful customer adoptions validate product tagline”
We recently had 11 disruptive startups that made a presentation to the Hon. IT Minister, Ravi Shankar Prasad. The first presentation was made by Naveen Tewari of InMobi. You can access the presentation made by Naveen here.
How does one find new startup ideas? Every business is built around solving a customer pain. Solving a customer pain creates value which in turn, if successfully harnessed, can be monetized. Platforms, in particular, connect demand and supply to solve customer pain on both sides. Platform Thinking And Startup Ideas One of the patterns for …
Continue reading “Platform Thinking: How To Get Startup Ideas”
If it’s a tech product and the core team is not a set of founders, then you should probably double your deliverable timelines. The core team should comprise of at least one tech geek and one design guru. I have an idea but I am neither a tech guy nor a design guy. Get at …
Continue reading “Startup Hacks: What to do when you don’t have a complete team”