iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
In today’s world, there are a few realities that every sales professional is acutely aware of. The first is that there are many alternatives available for every prospect you have. …
Continue reading “Telling stories to establish credibility [template]”
There’s a lot of news about Whisper, Secret, and other anonymous social networks lately. Anonymous forums that have existed online for years, such as the anonymous confessions at PostSecret and …
Few months ago a Nicole Jackisch German exchange student doing her Master Thesis at IIMB contacted me and requested to take part in a survey of women entrepreneurs. I filled …
Continue reading “Women Entrepreneurs and Professional Networking”
As we build (software) products, the competition is something that we need to stay ahead of, but how? Especially building products for different markets, you always have others building …
Couple of key points that emerged during recent acquisition of startups have been issues related to structuring of the company. Anil Advani of Inventus Law walked us through these issues …
Continue reading “M & A Connect Roundtable on Structuring and M&A”
A logo is one of the most visible faces of your brand. In other words, the logo is most likely to be your most frequent and most visible brand representative. …
Continue reading “Why product startups need to pay serious attention to brand name and logo design”
Last week I was going through the startup class videos and one particular statement by Sam Altman stuck with me. He said “All successful founders are fanatics”. And YCombinator has …
After a successful launch in 2013, TiE Bangalore’s AnthahPrerana is back with a bang! It is not another business plan competition. Think of it as an idea booster. We pick …
Today, a stream of regular and engaging content can get people talking about any organization. While this is definitely good news for start-ups, the reality is that they often don’t …
Continue reading “3 Reasons Why Start-ups Should Invest in Content Marketing”
Product management is one of the most common sensical and yet least understood areas in the Indian technology industry. What is product management? When do you need it? Is it …
Cropin Technologies are one of the leading players in the niche and emerging agribusiness startups. Krishna Kumar, CEO of Cropin shares his journey and perspectives with Product Nation in this …
Continue reading “Cropin – Transforming agribusiness sector by leveraging ICT”
CeBIT India is all set to open the doors to its premiere edition. The event has shaped up much better than expected with the organisers reporting that already nearly 600 …
Continue reading “Join the ProductNation Story at CeBIT India – 12 to 14th November, Bangalore”
Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more …
Continue reading “Innovate on the Product, Not on the Business Model”
If we only understand sales, we’re just salespeople to our prospects and nothing more. We can’t just be experts in selling. We need to be experts in our customers’ industries, …
Disclaimer : This article is entirely based on my reflection on what I read in the media It was exciting and encouraging to experience the marketing campaigns of Flipkart’s billion …