On Oct 18th iSPIRT organized a #PlaybookRT in Mumbai and the topic of discussion was Global Lean Sales. Pallav Nadhani founder of FusionCharts came down for the RT and shared …
Exploring Mobile Moments and Building a Consumer Strategy for your App
It’s all about delivering the right message to the right audience at the right time. Today mobile offers us this capability to capture, analyse and execute in real-time on users …
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Indian Mid-market SaaS companies: Forging a new path to disruption
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, …
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Nuts and Bolts of selling to US customers from India for First Timers
This PlaybookRT will focus on Product startups who are keen to enter the US Market. The PlaybookRT is facilitated by Suresh Sambandam, CEO of KiSSFLOW / OrangeScape. Suresh will host …
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Telling stories to establish credibility [template]
In today’s world, there are a few realities that every sales professional is acutely aware of. The first is that there are many alternatives available for every prospect you have. …
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Wizters – The anonymous social network.
There’s a lot of news about Whisper, Secret, and other anonymous social networks lately. Anonymous forums that have existed online for years, such as the anonymous confessions at PostSecret and …
Women Entrepreneurs and Professional Networking
Few months ago a Nicole Jackisch German exchange student doing her Master Thesis at IIMB contacted me and requested to take part in a survey of women entrepreneurs. I filled …
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Competition – Research and Share
As we build (software) products, the competition is something that we need to stay ahead of, but how? Especially building products for different markets, you always have others building …
M & A Connect Roundtable on Structuring and M&A
Couple of key points that emerged during recent acquisition of startups have been issues related to structuring of the company. Anil Advani of Inventus Law walked us through these issues …
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Why product startups need to pay serious attention to brand name and logo design
A logo is one of the most visible faces of your brand. In other words, the logo is most likely to be your most frequent and most visible brand representative. …
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Global Lean Sales – Selling your software online to global markets, without field-force #PlaybookRT
Last week I was going through the startup class videos and one particular statement by Sam Altman stuck with me. He said “All successful founders are fanatics”. And YCombinator has …
Early Stage Start-up? Your Chance to Get Market-Ready and Mentored by the Best Brains in the Business!
After a successful launch in 2013, TiE Bangalore’s AnthahPrerana is back with a bang! It is not another business plan competition. Think of it as an idea booster. We pick …
3 Reasons Why Start-ups Should Invest in Content Marketing
Today, a stream of regular and engaging content can get people talking about any organization. While this is definitely good news for start-ups, the reality is that they often don’t …
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Effective Product Mgmt & Delivery: Benefits and Applications in Startup, #PlaybookRT in Pune
Product management is one of the most common sensical and yet least understood areas in the Indian technology industry. What is product management? When do you need it? Is it …
Cropin – Transforming agribusiness sector by leveraging ICT
Cropin Technologies are one of the leading players in the niche and emerging agribusiness startups. Krishna Kumar, CEO of Cropin shares his journey and perspectives with Product Nation in this …
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