A 10-Point Agenda to Support Technology-driven Innovation

With a new government at the helm, this is the time for wish-lists and advice as to how it can make a major impact. Here’s my two pennies worth on what should be the government’s priorities if it wants to promote technology-driven innovation and entrepreneurship. Ease of Doing Business India routinely does badly on the …

Hiring Is Growth Hacking

Hiring is Growth Hacking applied to organizations. What does that mean? It is expensive to pay a staffing consulting $10k – $20k per hire, so creative, guerrilla tactics have to be adopted. Using your network to reach out to your audience, relying on word of mouth, the referral program that extends beyond employees, Quora/Twitter/LinkedIn for …

The link between corruption & early stage venture returns in India

As everyone knows, venture returns are determined by building innovative products and services that reach scale. The operative words being INNOVATIVE and SCALE. Stuff that has not been built or tried before, stuff that delivers much greater “value” to the customer. We also know that India early stage returns have not exactly been stellar. I’ll …

Platform Metrics: the core metric for platforms, networks and marketplaces

You become what you measure. From my experience working with clients across enterprises and startups, the most common reason for failure and inefficiency is the focus on convenient, but inappropriate, metrics. Your technology doesn’t determine the business you build. Neither does your organizational capability. The metric you optimize for is the single biggest factor that …

Product Management Principles across industries are the same” – Pandith Jantakahalli, Sr. Product Manager – iPublishCentral. #PNHangout

#PNHangout is an ongoing series where we talk to Product Managers from various companies to understand what drives them, the products they work on and the role they play in defining the products success.   We recently had a chance to talk to Pandith Jantakahalli –Senior Product Manager at Impelsys, about his experiences as a …

It pays to be frugal – a list of money savers for companies

We Indians are notoriously cheap, second possibly only to the Chinese. There are countless comics in the US that make fun of both ethnicities, but for us it a point of pride, a virtue borne out of years of trying to make do with less. You can call it whatever you want, we like to …

My learning from taking an idea to product to business – Sampad Swain, Instamojo

Instamojo.com was released to public on 24th April, 2012. That’s little over 2 years back. Here’s a screenshot of how it looked then with the boilerplate message: Although, we haven’t shifted from our core vision but we definitely have learnt a lot more about who are our customers, what do they want and what should we …

Sold your company / Business ?? How to protect and handle the IPR transfer ??

As an entrepreneur launching a business in the IT and Software industry, one has his hand full with beating the competition and managing the overheads. The race is tough enough without employees stealing million dollar ideas and venture capitalists pulling the fast one during an acquisition. It is critical that start-up especially in the IT …

workXmate – A cloud based ERP and On Demand SaaS App ecosystem for SMEs

Product Nation interviewed Kamal Mansharamani and Atul Bhatia, founders of workXmate – a cloud based ERP & CRM solution designed for SMEs. During the discussion, they share their insights on how technology and external environment changes are creating favorable opportunities for tech entrepreneurs to offer products to the market. Read on… Can you tell us …

The redBus Founders on Motorbikes Story! Interested in India Domestic Consumption Start Ups! Seedfund #ThinkInvestor

ThinkInvestor is iSPIRT and ProductNation’s new initiative to serve as a catalyst between Venture Capital firms, Angels, Angel Networks and Entrepreneurs. It is to go beyond brochure ware and dig deeper into the whole life cycle of a typical investment; from introductions, funding, styles of on-going engagement, to exits. And in the process, capture their views on global …

When it comes to selling, you’re as good as your word(s)

Today’s slangy emoji text culture may have you thinking that formally written communications are a lost art. Don’t believe it. When it comes to professional communications, poised and precise prose rules over the casually misspelled messages passing between colleagues. This is especially true for sales professionals, since selling is fundamentally a communication process. No one …

A Story of Mobile App. AutoCop, App That Will Make Your Auto Rickshaw Ride Pleasant

AutoCop Android App by ShimBi Labs. AutoCop is social awareness app that allows users to share their experiences of Auto Rickshaw ride with others. It helps a rider to channelize his frustration or good experience of Auto Rickshaw ride and share it on various social media platforms. We aim to facilitate people in India (including …

The Art and Science of Product Pricing

Product pricing is a touchy feely subject, hence the following disclaimers for I get into it… There is NO one-size-fit-all solution to your pricing problem. Don’t look for a one time silver bullet for product pricing. Pricing varies drastically between verticals, products, company stage, etc. This article is meant to give thought frame work around …

Appiterate: Instant publishing & A/B testing on mobile apps using visual editor for iOS and Android apps

Product management and development teams have been using A/B Testing on the web to optimize the experience for users. However, doing A/B testing on mobile has been a challenge especially because the way native apps are deployed currently: – Native apps are deployed via the marketplaces, making MVP and beta releases very difficult. – The …

Tools to make your life easier as a Product Manager

If you are a product manager like me, working at a startup, you are already wearing lot of hats and always finding scrappy ways to get things done. On a typical day you help define the roadmap, spec features, triage bugs, analyze experiments and shephered launches. Now, How in the world do you maintain your …