For most food enthusiasts in India, the start of summer signifies the beginning of the much awaited mango season. The “King of fruits”, as it is most aptly described, is in the market for a few weeks before it completely disappears. Drawing a parallel, it’s an equally good time to be a technology start-up in …
How do you handle customer requirements of “depositing” product source codes?
In todays exacting times, large corporations like to secure their business continuity on IT products and services sourced from smaller companies, by seeking access to the basic product source code. While the smaller IT companies spend man years developing cutting edge technology solutions, this sharing of the source code could kill their future and business. …
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Looking for full-time Program Manager for Software Adoption Initiative(SAI)
Program Manager for Software Adoption Initiative(SAI), is a full-time position (preferred location: Bangalore, India) with iSPIRT, would drive full-scale and focused implementation of the Action Plan 2014 that is drawn up by iSPIRT Founder’s Circle. The focus of SAI for the year 2014-15 would be to work with software product companies across multiple domains, software …
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Presenting the iSPIRT Governing Framework
It has been a great, great year here at iSPIRT, and though we have a long way yet to go, we are confident that we are well on our way to get to where we want to be. After all, well begun is half done. But then, there is also the question of structure, not …
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To succeed in the Indian SME market, provide a product that gives true value for money – Dinesh Gupta – MD, Busy Infotech
Product Nation interviewed Dinesh Gupta and Rajesh Gupta, promoters of Busy Infotech Private Limited, a leading provider of business accounting software for micro, small and medium businesses. In this interview, they describe their transition from being a services vendor to a pure play product vendor and their experiences of more than 2 decades of selling …
Ideas are NOT dime a dozen! At least good ones! Building an Innovation Culture! #ThinkBig
Ideas are dime a dozen! It’s all in the execution! So goes the popular wisdom. Indian start-ups and accelerators keep talking about identifying problems and solving them. True. There are great companies like redBus.in that were built using this approach. However, there are other great companies like Twitter that were not born out of any urgent problems that …
Will the Revolution Happen?
Revolution is not an easy word to throw around. Those cheering for a software products revolution in India must look at the historical context. Innovation Factory So many countries and communities have tried to emulate the amazing startup culture that exists in the United States, specifically in the Silicon Valley. The Valley is not only …
‘India Innovates, India Leads’: Indian Talent + Information Technology = India2022
The success of India in future is intrinsically linked to its ability to keep pace with technology. The world has seen an unprecedented change in technology landscape in the last decade and innovation has become more important than ever before. Technology can help build a digital India- a knowledge-based society and economy- by empowering, connecting …
Indygo – Customer Acquisition Tips
I met Srinivas Yermal from Indygo. In the conversation he chronicled his journey as an entrepreneur in India. Opportunity knocks from up-close He happened to chance on an opportunity that started from his close network. His chartered accountant once asked if he could help build a practice management solution that would help maintain his growing …
Analysis of Market Opportunities for Indian Software Products
As a think tank, iSPIRT has been constantly thinking, exploring and encouraging numerous models of software product business, all in parallel. This process leads us to gather three distinct categories of inputs that can then be crystalized and shared with the larger ecosystem – practitioner experiences, market trends and industry strengths. Since all the three …
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Airwoot – Revolutionize customer support on Social Media
Airwoot is a social customer service helpdesk, using a sophisticated filtering and priority engine that separates social chatter from relevant support queries, which enables brands to deliver real-time customer support on top of social media. On April 3rd, Avinash and I had a telephonic chat with Saurabh Arora on the story behind Airwoot, their current …
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iSPIRT Seeks Technology Intern(s)
iSPIRT has over 40+ volunteers who belong to different organizations. The volunteers are working on many initiatives that are complex, need a lot of analysis/thinking, experimentation, and outcomes take time. Currently, iSPIRT internal communication and interaction has been happening via email, google docs, attachments, etc. The current set of tools have worked so far, but, we …
How to “Know” What Your Customers Really Want?
Focus on understanding the situation that the customer wants to resolve, not the customer Product managers are constantly told that they must “know” or understand what customers really “want” or “need”. Did they tell you how? Did they say — understand what problems customers are trying to overcome? Should you focus on understanding the problem, the customer …
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Future of Mobile Apps
The future of mobile apps is linked to how humans have evolved and communicated with tools. Consider an inverted pyramid as shown in the image above, with two dimensions growing simultaneously. The first being awareness and the second inter-connectivity. Awareness can also be perceived as manual vs automatic interactions with little input from user. Inter-connectivity …
Move vs Hire – establishing a beachhead in the US
I have written many posts on what it takes to enter the US market. Most of my past posts have been around sales and marketing. However, there is a much more fundamental, one might say visceral, approach to entering a new market. How committed are you to it? As the famous anecdote goes of the …
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