Notes from the iSPIRT Playbook Roundtable – Nuances of Customer Acquisition #PlaybookRT

Saturday, June 16 was the day, the iSPIRT Playbook Roundtable finally arrived in Mumbai. The topic for the Roundtable was Nuances of Customer Acquisition.  The Roundtable was hosted at the …

Budget reaffirms Government’s desire to Transform India into a Product Nation

We are delighted that the Finance Minister singled out the Software Product Industry for mention in his budget speech today. This is momentous… the identity we have been so seeking …

Budget recognises the Software Product Industry #Budget2014 #ProductNation

The Union Minister for Communications and Information Technology Sh. Ravi Shankar Prasad spoke to iSPIRT members on July 1 in Bangalore during his first ever visit as Minister. Reacting to …

If you want to do something, don’t over-analyze it! We do mostly Series A Funding! Helion Ventures #ThinkInvestor

ThinkInvestor is iSPIRT and ProductNation’s new initiative to serve as a catalyst between Venture Capital firms, Angels, Angel Networks and Entrepreneurs. It is to go beyond brochure ware and dig deeper into the …

Awesome happy people build awesome happy products.

Being an entrepreneur is always tough, but the first attempt is always the toughest. The social and economic weather in India right now is thrumming with unharnessed entrepreneurial energy and …

Disruptive Innovation Revisited

Disruption and disruptive innovation have been in the spotlight of late. The guru of disruptive innovation, Clayton Christensen, and his famous theory were put under the scanner in a highly …

Raja the Raja ! We miss you!

Dear Raja, We have collaborated on many blog posts in the past but we are struggling to shoulder the burden of this one. People say you are 63, but you …

How We Got The IT Minister Excited About Indian Product Startups & Made Him Our Spokesperson #UnleashTheEnergy

A behind the scenes account of how a showcase of 11 disruptive startups was put together in just 100 hours! If you’re reading this, I’m sure  you are a part …

User experience and User acquisition are key strategies that a startup should pursue relentlessly – Nitin, CEO of Zepo.in

ProductNation interviewed Nitin, CEO of Zepo.in to understand his successes in enabling Indian businesses sell online. Zepo.in boasts of enabling more than 1200 businesses to sell online within a short …

8 Reasons to switch to a Document Management System

Document management was essentially born out of the need to manage ever growing amounts of information being created within organizations and enterprises. As the business grows, it becomes increasingly complicated …

Join us in hosting the Minister for IT – Bengaluru, 1st July

At the forefront of progress is change. iSPIRT continues to drive the process of change to Transform India as a Product Nation, using the engines of private initiative, policy and …

How Acquisitions proceed

Acquisition opportunities arise through design or by chance. As your company profile improves, bigger players may approach you if they perceive a complimentary relationship. That could be a large competitor, who …

Interakt – an all-in-one customer engagement platform, Sudhanshu Aggarwal – Product Manager and Founder @ Fizzy Software, #PNHangout

Fizzy Software was founded in 2007 when I was doing my under-graduation in the US. Back then the Facebook platform had just come out and we saw that this could …

So Long, and Thanks for All the Fish #InnovateDelhi

This blog is part a recollection of the events of the Pitch Day. And part a farewell post to those amazing 112 students who continued to surprise us till the …

Piggybacking Mechanics: Whatsapp, Instagram And Network Effect Marketing

Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built multi-billion dollar businesses without (reportedly) …