iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Software-as-a-Service is paradigm shift for the software industry. The most profound impact of SaaS is on the software businesses revenue and cost models and therefore the cascading impact it has on the way the business is organised. Customer Acquisition for a SaaS business therefore requires a complete re-think. Since you are not going to get …
Continue reading “Customer Acquisition Models for a SaaS businesses”
iSPIRT signed an MOU with CeBIT India organized by Hannover Milano Fairs India Pvt Ltd, the Indian subsidiary of the Global JV Company HMG (Hannover Milano Global). With iSPIRT’s partnership with CeBIT India, iSPIRT opens more opportunity to grow the software development industry in the country and encourage the right policy environment towards product entrepreneurship. …
Continue reading “iSPIRT – CeBIT partnership to drive Software Adoption in India”
In the scramble to get to market, protecting the IP of your invention sometimes takes a backseat. This is a mistake and one that can have potentially damaging long-term effects. In this article we examine how developing a proactive IP Strategy can mitigate IP risk for a startup. Startup Priorities Most startups begin with a …
My interest in knowledge management has always been from the perspective of knowledge creation. So, I readily agreed to participate in the CII Knowledge Management Summit this year in a session that focused on this dimension. Ganesh Natarajan, Sharad Sharma and I were together on a panel to explore the potential of, and challenges in, …
Continue reading “Can we build IP-based Product Businesses from India?”
What does the traditional world of manufacturing have in common with the way networked platforms work? How can a basic understanding of factory design help us change the way we think about designing internet platforms, marketplaces and social networks? I’ve written previously about the distinction between pipes and platforms. If you haven’t already read it, you …
Continue reading “The Three Design Elements for Designing Platforms”
Many startups struggle when it comes to building features for their product. Their product road-maps are a list of features they plan to include over next 6-9 months; once they are built out – its a feature mess ~ too many things to do that leaves the user confused. This does not stop here., entrepreneurs …
Continue reading “Building that 1-Click magic in your Product”
ThinkInvestor is iSPIRT and ProductNation’s new initiative to serve as a catalyst between Venture Capital firms, Angels, Angel Networks and Entrepreneurs. It is to go beyond brochure ware and dig deeper into the whole life cycle of a typical investment; from introductions, funding, styles of on-going engagement, to exits. And in the process, capture their views on global …
Without a doubt the Silicon Valley or “Valley” as it is known leads the world in new technology breakthroughs. Day in and day out we hear of companies growing, getting acquired, of going public and of untold riches accrued to the founders and the investors. The recent Whatsapp saga is a classic example of a rags-to-riches story …
Those who know me well have heard a lot of stories about my experience at Zoho when they transitioned from AdventNet to Zoho. I worked there between 2001-2004 when it was quite a new thing in the indian product ecosystem to talk of Product Management etc. During that period, the company went through a very significant phase …
Video advertising is increasingly becoming a necessity for a business in today’s fast paced world. Gone are the days when you would pen down tons of text in the “About Us” section of your website. A crisp video about your start-up can definitely make you go a long way in explaining what you offer to …
Continue reading “If a picture speaks a thousand words, a video does that 24 times per second.”
The Rickshaw Rising Challenge finale took place in the first week of February 2014 in Mumbai. Fourteen entrepreneurs representing 8 teams went through a two day long boot-camp. Read more about Day-1 and Day-2. On Day 3, they pitched their business to Robin Chase (ZipCar), Harish Hande (SELCO), Judith Pollock (Shell Foundation), and Madhav Pai (EMBARQ India). We …
Continue reading “Meet the Rickshaw Rising Challenge Winners!”
Product Nation interviewed Vishnu Tambi, CEO of Excellon Software to understand the key aspects that helped him to create a successful product company working out of a tier-2 city. In this discussion, Vishnu shares his experiences dealing with Indian customers and tips for succeeding in the Indian market. Read on… Could you describe the genesis …
There is no magic formula for pricing a product. You can make a start by getting answers to these queries: Can you estimate the value to customer in terms of increased revenue or cost savings? How does your competition price their product? Should your product be priced higher/lower based on more/less capabilities? What is your …
Polaroid Corp was a great company. Its instant photography technology ruled the world for 70 years. It served presidents, leaders, businessmen and even common people – it was the only way to take an instant picture (a position taken over by the mobile phone post 2007). It had some of the best talent, great chemical …
Continue reading “Have you seen a large ship going down? I have, from close.”
Helpshift is a SaaS CRM platform for the mobile first world. Embracing the new world where messaging is more frequent than emails, it provides an in-app messaging channel of communication to connect users with companies from within their mobile apps. Helpshift is founded by Abinash Tripathy and Baishampayan Ghose (BG) who came together to build …