iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
This #PlaybookRT was led by Shivku, techie and founder of Exotel. The theme ‘The Ship of Theseus’ was inspired by the movie released in 2012 and also by a team in TCS that used to call itself the Ship of TCS. The focus of this Round Table was to evaluate if product developers have enough …
Continue reading “19th #PlaybookRT – Insights on the Indian Product Ecosystem”
In this blog we look at the ever changing dynamics of organizations today, especially product organizations in India. Implementing lean and agile practices have become common practice across the enterprise, let us look at some examples and see how some organizations are changing. • In a three year product company somewhere in Bangalore, there were …
The inspiration for this article came up from the animated discussion that’s going on at the Product Nation discussion Forum on ‘Customized Product’ – A true Oxymoron. We all know that customization is bad, and well architected extensions are the way to go. However, I decided to pursue on what ‘well architected’ really means, and …
Continue reading “Building products to last – Can it increase your valuation?”
For small businesses to succeed in today’s fiercely competitive market is no easy job. While you might think that once you ideate and put a business plan in place, your long cherished dream is soon going to be realized, hold on to the thought! Have you given enough thought to your go to market strategy? …
It has been a pretty frenzied two weeks or so for us #PNSummit volunteers, but here we are, and we have something to show you and the world. But first, what went into it. We brainstormed. We chatted. We argued. We used all that, and combined that with actual user feedback gleaned from the dozens …
Yet another extremely educational round table from iSPIRT – 8 out of 12 participants gave it a rating of 10/10! Girish from GreyTip and Shashank from Practo led the round table and Aneesh and Yashwanth contributed with their experience at Capillary. This article captures some of the key learning from the round table. The focus …
Sure, your business has a Facebook fan page and maybe you even have a Twitter handle. Congratulations! You’re now one of hundreds of millions of people using social media and odds are, your business is getting lost in the shuffle. If you’re not fully utilizing social for your business you’re missing opportunities. Here are a …
Continue reading “You’re Not Fully Utilizing Social for your Business”
(This passage is a summary of the conversation with Bharath Mohan. The audio transcript can be found here.) Adopters of any new innovation or idea can be categorized as innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on a mathematical Bell curve put forth by Everett Rogers in …
It has never come as a surprise that the best startup solutions and most passionate entrepreneurs are the one who end up solving their own pain points. For Sagar Kogekar founder of Billbooks the journey began with the advent of his startup Webwingz which he started at the age of 18 years, engaged in client …
Continue reading “Billbooks is helping ease the invoicing for the freelance economy”
One of the long running debates in the Indian technology entrepreneurial world is whether India will ever engender global product companies or will it be destined to be a purveyor of services and a consumer of products and solutions that are imagined, created and marketed by others. As in most things, and especially true for …
Continue reading “Lets Not Lose the Reason and Season for Products”
Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin. ― Mother Teresa. ProductNation is today, one year young. Yes! One year. It didn’t seem too long ago when I was contemplating putting a blog together to showcase Indian Product companies. It all started as a passion project at the One97 office with …
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A brief look at the state of the Indian startup ecosystem from the lens of design and how well it is understood or misunderstood. How the next generation of the technology startups are battling the design challenge in a globally connected ecosystem for the right consumer audience. According to Dave McClure the founding team of …
In a reflection of his journey spanning 25 years, Shaudhan Desai, Founder and CEO of D’Soft Infotech Pvt Ltd., makers of India’s leading Jewelery software shares his experiences in building the company during the license-raj era, and the changes he has seen in the business of recent times. Read on… You are celebrating 25 years …
Reduce Data is a programmatic advertising platform. Reduce Data helps advertisers buy media efficiently using programmatic means – machine learning, real-time data driven optimization and real-time bidding. Asif Ali is the founder of Reduce Data.Asif has over 15 years of technology experience. He previously ran ZestADZ, a mobile ad network (acquired by Komli in 2011). …
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Product Nation interviewed Dr. Ajay Data, Founder and CEO of Data Infosys. In this freewheeling chat, Dr. Ajay discusses his journey of creating a world class product for the masses, and his key focus areas as he built and scaled his organization from scratch. Read on… Your company, Data Infosys, in a fairly short span …
Continue reading “‘From zero to 9 million customers in a decade’ – The Xgen story!”