iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Exactly a month away from the inaugural #PNCamp and as schedules and attendees are being finalized, we are getting a lot of questions about what exactly is going to happen on D-Days, especially since we have told everyone we are not going to have one-to-many speaking sessions and workshops that have been the norm. I …
Continue reading “First Look – #PNCamp Day 1 (Discovery Hacking)”
The biggest challenge a start-up faces in its first year is not discovery but assertion. Assertion comes from customers agreeing that the product is of value and can provide RoI for both time and money. While advertising dollars can bring your audience to you, only quality can keep them engaged and interested. As a SaaS …
Continue reading “Demystifying SaaS conversions – a pragmatic approach to improving your website”
The Pune Round Table on Lean Sales (26 Oct 2013) could not have had product leaders with personalities as different as Kailash Katkar @QuickHeal and Pallav Nadhani @FusionCharts. In this difference lay the magic. The magic at this Round Table was in full force. Thank you Kailash for hosting us all. Round Tables are not about …
MyParichay is India’s Largest job search and career network on Facebook. The company consists of a dedicated group of successful entrepreneurs, HR professionals, and computer scientists that want to capture the spirit behind a Parichay (an introduction) from a known person to transform how people achieve their career potential and companies find the best quality …
Continue reading “MyParichay – Find jobs by leveraging your network”
PNSummit just pivoted. But only in name. And it was to reflect the true nature of what this first-ever bootcamp for product folks is all about. Many ProductNation friends asked why it was called a Summit because… hey, it is not a conference. Its more intense than a conference and much more meaningful for a …
Continue reading “What India needs is a bootcamp for existing Product folks”
Get to hear speakers at conferences every day, don’t you? Delivered over the mike, broadcast mode. Speak speak, no listen. It won’t happen. Not at PNCamp Because when folks like Dhiraj Kacker are at PNCamp, it’s not to share their story but to listen to yours. And to help you make your story the stuff that conferences are …
Continue reading “Speaking at PNCamp – Dhiraj Kacker(Canvera) and You”
ProductNation interviewed Sandeep Kumar, Founder of ProductDossier, a company focused on providing integrated project management software solutions to customers worldwide. Read on to understand the genesis of the company and the learning from the experience gained in selling to different sectors of B2B customers… What factors led to creating ProductDossier? During my professional career and …
Continue reading “ProductDossier – An integrated platform for project planning and execution”
Last weekend, we had a playbook roundtable on sales(mainly B2B) at the Ozonetel systems office in Hyderabad. Aneesh Reddy from Capillary led the RoundTable. The focus of the roundtable was on sales in product companies. This included early stage sales as well as issues faced during scaling sales. A lot of points were covered and the …
Continue reading “21st #PlaybookRT – 13 Sales Mantras for Product Selling in India – Part 1”
[ There is an interesting discussion in ProductNation on Customizable Product : An oxymoron which triggered me to write this post] I find many people use these words interchangeably. However the distinction is important and source of value. Agility can be engineered with proven techniques and best practices. With advancement in software engineering there is …
If you haven’t made up your mind whether you should be at PNSummit, then you’re probably thinking too hard. It’s not a Conference. It’s not a Conference. Yes, I said that twice. It’s brought to you by iSPIRT ProductNation. And a team of selfless volunteers who want to give back. These guys have regular companies …
Continue reading “Customer discovery meets Indiana Jones at #PNSummit”
An interesting discussion on the theme of ‘Sales’ happened last weekend at Chennai (Orangescape office) as part of the iSpirt round table. Shashank N D from Practo and Girish Rowjee from Greytip gave engaging presentations on their journey and the ~20 participants responded enthusiastically with several interruptions (read questions :)). [Note: A similar discussion in Bengaluru …
Continue reading “20th #PlayBookRT at Chennai: Sales war stories from 2 SaaS start-ups”
We, Indian entrepreneurs, can think big, can write code, can build a sustainable business, can raise money and we might as well make a successful exit but we still face challenges in making a 2 minutes presentation that would that would at least make the listeners curious about our startup. I happen to attend an …
In simple maths, every one of the 100 who saw the videos, was kept engaged for at least 8 minutes. Assuming they didn’t see all of the videos – a sales guy was around to continue conversations. Humans have recently surpassed the attention span of a goldfish. And you thought keeping a goldfish engaged was …
TV addict Kids in India simply love Japanese cartoon character ‘Doremon’ who always come up with very cool gadgets to help his very average and foolish brother Nobita. Doremon’s gadgets are unreal but still fantastic and innovative and kids always dream of having them. But I wish to take this opportunity to talk about Susant …
Continue reading “Susant Pattnaik: Real Life ‘Doremon’ or an Innovation Champ?”
This #PlaybookRT was led by Shivku, techie and founder of Exotel. The theme ‘The Ship of Theseus’ was inspired by the movie released in 2012 and also by a team in TCS that used to call itself the Ship of TCS. The focus of this Round Table was to evaluate if product developers have enough …
Continue reading “19th #PlaybookRT – Insights on the Indian Product Ecosystem”