iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
In 1991, the second Independence of India took place – there was an opening up of the economy that led, in its own tortuous Indian way, to the opening up of the minds of a section of the population. The educated middle class that had till then either left the country for greener pastures or …
Continue reading “India’s Need For Entrepreneurs and the MindSet”
3 founders, 25 good listeners and a rainy Delhi afternoon. Topic: “Get to millions of visitors without spending money”. It was a perfect setting for sharing of experiences by those 3 doers (Ankur@Akosha, Rajat@Socialappshq, Pallav@Knowlarity) about their own experiences of getting users, when they started. Keeping in its tradition, Avinash and Nakul organized this month’s …
Continue reading “7th #PNMeetup – Get to millions of visitors without spending money”
There are some companies which start their business with a bang but can’t sustain their growth. Then there are other firms who seize market opportunities and add value to it. These companies succeed in the Indian Market and then get ready to go Global, including taking on the hard to penetrate Asian Markets. The following Interview is …
My wife forwarded me an article recently that Booz & Co. had written on India’s leadership challenge. You can read the full article here. This confirmed something I have long suspected. While there are great leaders in the Indian business, there are very few great companies. Let me explain what I mean by that. In …
The trend of pure-play SaaS providers and on-premise software ISVs diversifying into SaaS is on the rise. SaaS revenue for global top 10 ISVs forms 40% of all software revenues. According to Gartner, the SaaS revenues will grow annually at 17.5% to form 24% of all software revenues in 2016. This would amount to USD …
Continue reading “SaaS Pricing – the role of customer value proposition”
Your product does something unique and interesting and you tell people and they go …. Oh well, that’s great and walk away. Would you agree that they just do not get it? All of us have faced this problem sometime or the other. Let me emphasize this with an example: A large company was pitching …
Continue reading “3 Reasons why stories will help you win business”
It is a cliché to say product management is both art and science. The product manager’s function encompasses a range of tasks, only limited by the company’s vision. Deep Nishar, Senior VP, Products and User Experience, at LinkedIn, told the audience at Nasscom Product Conclave 2012 that, “product managers should have brain of an engineer, …
Continue reading “Fifth iSPIRT Playbook Roundtable: Product Manager, the Skill in Demand”
Aurus Network was founded in 2010 with the vision to make quality education accessible to masses at affordable prices. It is revolutionizing the way distance/online education is delivered. Aurus offers CourseHub, its flagship product, which is a cloud-based solution for educational institutions (higher education, test prep and training,schools, etc.) to capture, store and deliver (live …
Continue reading “Aurus Network CourseHub: Delivering on the promise of classroom-in-the-cloud”
In my last post Experiencing the product, or productizing the experience?, I talked about my experience with SiteZ and how their overall experience left much to be desired even though the core product was good enough. In this post, I will try to analyze things that went wrong which shouldn’t have. Here are 5 things that went …
Continue reading “Product Manager, or Product Experience Manager?”
Being an Associate in a Venture Capital firm is a dead-end job*, that you can’t leap without entrepreneurial experience. And, entrepreneurs hate you for your pesky, clueless mails. Here’s hoping to help you out – and help ourselves. Dear Associate / Analyst, I know I took a big stab at you [1] and went public …
We all know quite well the value of Design to business, and Design Thinking to problem solving. But what remains a bit fuzzy for many start-ups, organizations & individuals is the gap between thinking and doing or making it happen. In this time of volatility and complexity, the role of design to drive meaningful innovation …
Continue reading “#DesignThinking: Desirable. Feasible. Viable”
Pixel Jobs, designed by the talented folks at Sparklin, is a refreshing look at the boring world of job portals. The problem to solve was simply, “How to get a job post seen by the best creative talent?” An old fashion job-board served as a physical metaphor to yield a clean, simple and inviting job portal …
Continue reading “Pixel Jobs – Product review of a job portal by designers for designers”
Founders of iYogi, Vishal and Uday have a candid chat with ProductNation about how they started the company and the reason for their success in the support space. They assist more than 2.5 million individual and small enterprise users today across the globe. Interestingly the idea originated from a very simple notion – that of …
Continue reading “You are not supporting a device, you are supporting people”
When you see Yahoo offer $1.1B in cash for Tumblr or it pays $30M for Summly, the reactions around the world range from kudos to the founders and initial investors, to “I’ll have some of what they are smoking”! But most of the time, there is some sanity behind all that madness but there have …
Congratulations, you have just started up. It has taken so long to get here – you’ve worked hard, saved up, staved away every comfort, and your product is out, garnering rave reviews. Now you turn to the other important stuff you need to do – get your product in front of your market. It’s time …
Continue reading “How to get your product’s content marketing juggernaut in place”