iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Share a conversation with Sanjeev Kumar (MD Informatica India), Asutosh Phadnis (MD QLogic), Suhas Kelkar (CTO, BMC), Nitin Deshpande (President Allscripts), Dr. Vinay (Famed Author for 8 Steps to Innovation), Pinkesh Shah (ex-VP Mcafee, …
Continue reading “Networking Infosession in Pune | Engage with Industry Execs on Product Leadership”
Every customer support forum and blog has at least one post talking about the importance of ‘knowing’ the target customer. This is one of those well established cliche-stereotypes that David …
Continue reading “Why just ‘knowing’ your customer is not enough”
You’re at an event, and you’re ready. You know your product inside out. You know the competition. You know the licensing terms. The deals. The partners. The competition. Technical details. …
We are pleased to partner with APAC CXO Forum to put together the 8th #PNMeetup in Noida. If you have a brilliant Enterprise Product and you just know that its the best out there, …
Continue reading “#PNMeetup – Showcase your Product & Get Advice from leading CIOs”
Whenever faced by dilemma over any issue pertaining to sales and marketing, I recall a famous quote by Ben Feldman, who is considered one of the best salespeople in world …
Indian product companies punch below their weight. Despite huge innovation and rising entrepreneurship, most Indian product companies are invisible on the global map. The reasons are many, but a big …
Continue reading “Action Plan for increasing M&A opportunities for Indian product startups”
We are pleased to partner with APAC CXO Forum to put together the 8th #PNMeetup in Noida. This time we have put together a special showcase for Product companies in the Enterprise …
Continue reading “#PNMeetup – Showcase of 3 Product Startups & Advice from leading CIOs”
I wish it was mathematical. But it isn’t. There are unlimited combinations when building a story. That’s what makes it so much fun to consume – you never know how …
Continue reading “7 tips to build a script :: a Step by Step guide”
To position the product, you must first have clarity on the addressable market and its breakdown in terms of different industries or user communities (let’s call both of them as …
Most startups talk about product features and how they are better than their competition in terms of their offerings. They really don’t tell stories, however people remember stories for long …
(Post 1 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain …
Continue reading “Quick Research / Usability Methods: Expert Usability Review”
As a lead up to India’s 66th Independence Day, ProductNation announces the launch of our OutSights Series. As there are a large number of thought leaders who have a lot …
This PlaybookRT will focus on Global lean sales model for Product startups. Topics that will be discussed in this Roundtable are: – Sales Engine: How to identify your audience and means …
Continue reading “iSPIRT Playbook Roundtable: Global lean sales model”
In a fast growth startup environment where your product is seeing adoption by customers, often the product roadmap gets impacted by a few key customers. In the attempt to be responsive …
In the continuing series of Round Tables product veterans Samir Palnitkar, ShopSocially and Jatin Parekh, AirTight Networks took the participants through a journey of discovery about why they want to go …