In line with our objectives to support the emerging software product development industry in India, we are seeking participation in a roundtable to share, discuss and learn about challenges and …
Crowdfunding In50hrs: India’s Idea-to-prototype Event Platform
I am in the middle of building two platforms. One being The Startup Centre, the older one, and its younger sibling In50hrs. In50hrs does get a bit of my attention, partly because …
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iSPIRT M&A PlaybookRT: Assisting product entrepreneurs in their readiness for a successful M&A.
Despite huge innovation and rising entrepreneurship, most Indian product companies are invisible on the global map. The reasons are many, but a big one is the lack of meaningful exits …
Cybersecurity: Israel’s Innovation as India’s Opportunity
India is one of the leading victims of cyber-crime and the cybersecurity market is estimated at around US$218 million. Indian cybersecurity companies have developed indigenous products to address rising cyber-threats, …
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Networking Infosession in Pune | Engage with Industry Execs on Product Leadership
Share a conversation with Sanjeev Kumar (MD Informatica India), Asutosh Phadnis (MD QLogic), Suhas Kelkar (CTO, BMC), Nitin Deshpande (President Allscripts), Dr. Vinay (Famed Author for 8 Steps to Innovation), Pinkesh Shah (ex-VP Mcafee, …
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Why just ‘knowing’ your customer is not enough
Every customer support forum and blog has at least one post talking about the importance of ‘knowing’ the target customer. This is one of those well established cliche-stereotypes that David …
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Stories are Better Than a Feature List
You’re at an event, and you’re ready. You know your product inside out. You know the competition. You know the licensing terms. The deals. The partners. The competition. Technical details. …
#PNMeetup – Showcase your Product & Get Advice from leading CIOs
We are pleased to partner with APAC CXO Forum to put together the 8th #PNMeetup in Noida. If you have a brilliant Enterprise Product and you just know that its the best out there, …
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What’s your Sales Story?
Whenever faced by dilemma over any issue pertaining to sales and marketing, I recall a famous quote by Ben Feldman, who is considered one of the best salespeople in world …
Action Plan for increasing M&A opportunities for Indian product startups
Indian product companies punch below their weight. Despite huge innovation and rising entrepreneurship, most Indian product companies are invisible on the global map. The reasons are many, but a big …
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#PNMeetup – Showcase of 3 Product Startups & Advice from leading CIOs
We are pleased to partner with APAC CXO Forum to put together the 8th #PNMeetup in Noida. This time we have put together a special showcase for Product companies in the Enterprise …
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7 tips to build a script :: a Step by Step guide
I wish it was mathematical. But it isn’t. There are unlimited combinations when building a story. That’s what makes it so much fun to consume – you never know how …
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Product positioning and sales strategy must be approached the way an army fights a war
To position the product, you must first have clarity on the addressable market and its breakdown in terms of different industries or user communities (let’s call both of them as …
Where is my story?
Most startups talk about product features and how they are better than their competition in terms of their offerings. They really don’t tell stories, however people remember stories for long …
Quick Research / Usability Methods: Expert Usability Review
(Post 1 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain …
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