iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
It was a usual Thursday morning, chaos at the Mathura Road, but once you got on to the 91SpringBoard office, you could feel the aroma of the paints, etc in the new office which is beautifully done and very colourful. Few guys were sipping their early morning coffee and some interactions by entrepreneurs and some folks who usually …
Continue reading “Find out what emerged when the Geeks met #Dilliwallas #GOAP”
The best marketer of our time was, inarguably, Steve Jobs. And everything Steve Jobs did was aimed at one thing – marketing his products. His presentations were performances, his product demos were carefully directed and choreographed; there was an air of showmanship about everything going on at Apple leading to a launch. Even their support …
Continue reading “How Sales and Support can also be ‘Marketed’!”
Hindsight, they say, is 20/20. The advantage of hindsight is that all the data that affects a decision has been revealed and is known. Unfortunately, real life never works that way. As an entrepreneur, you have to operate on a combination of one part data, one part intelligent guesses, and, if we are really frank …
Continue reading “Managing business is about having the right data at your fingertips”
Both, Piyush Singh(Sr. VP & CIO) & Greg Toebbe(Sr. VP) at Great American Insurance, are active participants in the Indian software ecosystem and are acknowledged speakers in the NASSCOM Product Conclave. This time they selected 4 companies to have one-on-one sessions with them on February 27, 2013 after reviewing several companies that had applied for this …
Continue reading “Great Mentoring Session for Product startups with Piyush Singh & Greg Toebbe”
What common principles underlie success of software product companies such as Newgen, Nucleus, Tally, Polaris, Srishti, Mindmill, Quest informatics, Druvaa, Infrasoft, Zoho etc?. Kim and Maubrogne (1997) in their analysis of high growth companies found that these companies focus on bettering themselves, continuously let unprofitable customers go, and shed commodity resources/skills. Collins (2001) in his …
Continue reading “Building profitable and sustainable software product company”
It promises to aggregate photos from any source, and do some great things with them. Photolity was created recently against the backdrop of a similar Facebook app which was launched last year. The team brought the whole idea to life within 8 months. According to Gautam, extensive product experience helped the idea get off the ground in …
Continue reading “Photolity – The finest, most efficient, and an intelligent aggregator of photos.”
MAIA Intelligence, launched in 2006, was the first business intelligence software product company in India. Its product, 1KEY Agile BI Suite, is designed with the vision of serving the analytics and reporting needs of an entire organization from the operational end users to the top executives. In this interview, CEO and founder Sanjay Mehta discusses …
Picasso is purported to have remarked, “good artists borrow, but great artists steal.” He probably did not mean it in a literal sense. He wanted to inspire us from great works of arts and re-interpret or re-imagine them in a different way. Here are some references that have inspired us to become better designers. …
This post and the one’s following this are attempts to improve the coverage and knowledge of Indian made Product companies who are solving issues with their SaaS type solutions. This is not a comprehensive list, and if there are some companies whom we have missed and should be in this list, please feel free to …
Continue reading “SaaS #MadeinIndia Products – HR & Recruitment”
Any discussion about building products from India is lost in the hype and din about India as an IT services powerhouse. However, the mostly unnoticed surge in product start-ups marks the beginning of a new movement, with potential to re-invent the Indian software industry. Emergence of globally recognized Indian product companies will represent the final step …
Continue reading “Why More Indian Software Product Companies will Emerge”
It was a cold Saturday afternoon with the rain gods already drenching the earth beneath them. The location reminded me of college with its red brick interiors, jute chairs and a room which slowly but surely filled up to over 45 people. We had Harinder CEO of Paytm, Angad from Zomato & Pranav from Makemytrip.com …
Continue reading “Building Killer Products in a young startup….”
This is part of our “Podcast with a Product Entrepreneur” series. Do check out the 30 minute podcast! His first fling with business was a video game exchange, while at school. Coming from a family of entrepreneurs, the question was never about the “Why”; it was only about the “When”. A computer science and finance …
Continue reading “Profit from Price, Always – The Bootstrapped Story of RateGain”
Jay Conrad Levinson, father of Guerilla Marketing defines it very simply as going after conventional goals with unconventional means! When you are a product startup, trying to build a business on little to zero money, you need plenty of unconventional means. With the rise of social media, viral word-of-mouth options with web and mobile global …
Continue reading “Guerilla Marketing 2.0 for Product Startups!”
Geeks on a Plane (#GOAP) is an invite-only tour for startups, investors, and executives to learn about burgeoning technology markets worldwide. #GOAP is headed to India and after visiting Bangalore & Mumbai the geeks will be visiting Delhi from 27th to 2nd March ’13. We (91Springboard, ProductNation & Moonlighting) are hosting #GOAP while they are …
One of the pillars of iSPIRT’s mission statement is a focus on converting the needs of the product ecosystem to policy direction. One of the first undertakings of the iSPIRT community will be to formulate suggestions on how to improve Finance and Investment related policies to yield better results for this industry. And what better time to do …