This Roundtable will be facilitated by Dhiraj Kacker, CEO of Canvera, who has built a feet on street sales team of 425 people spread across 200+ cities covering nearly every non-tribal district in the country.
It is well known that selling software and solution to small business is tough proposition across the world. However selling to the Indian small business makes it an order of magnitude more difficult as the Indian small business expect and demand enterprise software kind of engagement at consumer level price points.
There are several other issues that have to be addressed such as education of the buyers, overcoming trust issue, identification of right channel for scaling and so on. Solving some of these issues takes the fight to the streets to win the small business customer.
Share and learn together in a round table discussion on this topic on 24 Sep 2014(Wednesday), 5 pm at Canvera office in Bangalore.
Roundtable is an initiative by iSPIRT under the Playbooks pillar where small group of practitioners come together to discuss and resolve their business challenge. This is peer discussion anchored and facilitated by an leading practitioner whose further ahead and solved some of the issues.
Roundtable is curated list of practitioners, please share your name to be invited for the roundtable. Mention what problems would you like to discuss and how you would contribute to the roundtable discussion, that will allow us to send the invitation at earliest. Apply here for the PlaybookRT
