Hyderabad Archives - ProductNation

26/04/201726/04/2017

The Making of #PNcamp3 #Hyderabad

Just came back, feeling happy, from Hyderabad after doing the #PNcamp3. The drive from the airport in the evening to Gachibowli was pleasant and I got to see lot of construction in the city. I felt like I was driving in the Silicon Valley highway with wide roads and people driving in their lanes. In the evening, when I drove back from the ISB Campus, it took me just 25 minutes to reach to the airport.

Some background about what we have done so far in the Hyderabad Ecosystem

We have managed to do around 5 playbooks so far, 3 of them have been around Products, 1 of them was by Suresh Sambandam on Nuts & Bolts selling to the US, one of them was on Selling by Aneesh Reddy of Capillary. Few months back, we did put together a playbook around Product Showcase, inspite of having 8–10 confirmations, no one showed up except for Niraj from Hiver who was facilitating the playbook.

I was little upset as I felt founders in Hyderabad did not value the playbooks. I stayed quite for few months and then recently wrote a blog post on my contribution to Chennai and how it is now positioned as a SaaS/B2B hub of India. Chaitanya of Ozonetel tweeted saying he will write a blog post on how Hyderabad is emerging as a B2B hub. I felt guilty of not making an active contribution to the city. So after SaaSx, I thought of putting together PNcamp3, it’s a light format and adds value to the Pre-Product Market Fit stage companies.

The Hyderabad Tech Eco-system

Just to give you a little brief about the Hyderabad tech eco-system, they have an awesome Incubator/co-working space called T-Hub which is truly a global facility. Some of the leading companies from Hyderabad in the B2B space are: Pramati Technologies, Zenoti, Ozonetel, AgileCrm and in B2C we have MeraEvents and NowFloats is in the SMB space. Also you have some emerging players such as ReportGarden, AppVirality, Robustest and few others. This is just a partial list to give an understanding of the tech ecosystem. There are many more which I might have missed.

The team which pulled PNcamp together

Few months back, Shekhar Kirani of Accel had connected me with Sudheer Koneru of Zenoti as Sudheer was keen to get connected to the ecosystem and contribute some of his learnings. Initially, I wasn’t even aware about them, but the more I spoke with Sudheer I found him to be someone who was keen to help the Indian eco-system, keen to do something for Hyderabad. He flew in from Hyderabad as I requested him to attend one playbook before he does any for us….that was a big commitment and he made it happen. I’m quite fortunate to have leveraged Sudheer for 2 playbooks(1 in BLR & 1 in HYD), he was a mentor at PNgrowth and shared his learnings at SaaSx4. Sudheer was the first person who agreed to host #PNcamp in Hyderabad. I then reached out to Chaitanya as he has always been there to support in any initiative that I have reached out to him for. I had been working with Laxman from AppVirality on Beyond Founders…it hasn’t taken off, but I know he was committed and very keen to contribute.

I just shared the format of PNcamp2 that we did in Pune and I said, let’s target around the 75 B2B founders in HYD and do something for startups which are in the early stages. According to Chaitanya, it was a high number, so we settled for around 35–40 as we did not have enough B2B companies in HYD. We did the first blog post announcing PNcamp and noticed that we just got 1 application in 1 week. I realised that we have to probably do little more outreach to get the 35–40 number. Then Sainath Gupta heard about the PNCamp in Hyderabad, he shared it on Facebook and I did speak to him to help us out. Without knowing what we were getting into, he agreed and I set a target for around 75 B2B startups, probably around 40 from HYD and the remaining from other parts of India. I also told him that to get to 75, we have to probably get around 130 applications as we follow a tight curation process. I did update Laxman that we were not doing too well on registrations and he did reach out to Praveen Dorna who was very active in the ecosystem. I got both Sainath & Praveen on a call and requested for help. Both of them took on the target of getting around 75 people for PNcamp. Luckily, we managed to get around 90 applications out of which around 63 were short-listed and eventually 55 showed up for the event.

The day at PNcamp3

We started at 11am sharp with a warm welcome by Sudheer. This was followed by an inspiring talk by Jay Pullur. It’s safe to call him the father of the product ecosystem for Hyderabad. He started Pramati in 1998 and was one of the leading product companies in the Middleware space. Jay shared some insights on what it takes to build a global product company from India. There were lot of questions which came and he gave his insights to the startups and I could see that maturity and the depth of product knowledge that he had gained over the last 19 years.

We quickly moved on to the Product Tear down sessions. I was very nervous till the last minute on how the session would be conducted….but Sudheer and his team which included Mrityunjay, Anand & Bharath did a fabulous job of shortlisting 5 companies.

They actually tested out the functionality, ordered stuff, called up the startups like a customer and availed their service. They did a thorough analysis of their website, their market, their messaging, etc. One of the key things mentioned by the team was copy…copy…copy as the basics were not in place from few companies. This was something which Shekhar had also mentioned when he did the tear down in SaaSx.

Startup going through the Tear down process

The startups who presented got some good value and appreciated the efforts put by Sudheer’s team. Product Tear down is a good format which was started at SaaSx and now we are hopeful that we will be able to take this virtual.

Apart from this, we tried a Pitch tear down session, without the VCs, the session went well and i’m glad that most of the founders were trying to help each other in the session. Kevin William David of Siftery shared some thoughts on how you should be launching your product in ProductHunt. The session was around Product Launch…but a few companies shared their learning on how they launched the product…but it was ok…as the idea was to get them talking.

We were around 5:30pm when Sudheer started his own learnings on Building a Enterprise company for Global markets. He shared his learnings and how they have been obsessed in understanding their customer business. Sudheer and his colleagues actually bought software from the competition to understand how it works and many times went to customer to learn from them….never to sell. That was a very powerful insight. Most of the folks are always in the sell mode when they meet customers…but it was so good to see someone going to meet potential customer to understand how their business works.

They exactly understood their customers’ business, only then pitched on how their product can add value to their business. Sudheer’s session was very interactive and almost every attendee in the room had a question which he answered patiently. The end time for PNcamp3 was around 6pm and as with all interesting events, it kept stretching. knew that folks were flying back in the same evening, so around 6:45pm I had to bring it to a logical conclusion. We have collected feedback and the NPS score for the event is ~78 which makes my colleague Rajan happy 🙂

Sudheer hosted some of the folks at his house after the session and it was great to catch up with some folks informally in the evening. I had to rush around 7:45pm as I had a flight at 9pm….and somehow I made it 🙂

I feel happy after making a small contribution to the HYD eco-system and I hope to work with the team again to put together the next #PNcamp in the city. Also, thanks to ISB for allowing us to host PNcamp in their wonderful facility. Was blown away by the infrastructure that the city has.

Blown away by the commitment of folks like Sudheer Koneru, Chaitanya Reddy, Laxman, Sainath Gupta, Praveen & Ronak Samantray for putting a great show. We just pulled this off in less than 25 days, with just a few calls…and a few whatsapp messages.

29/03/201729/03/2017

Announcing #PNCamp3 (22nd April- Hyderabad) – Feedback,Teardowns and more.

Building a startup is hard. And many times it’s lonely. The actual building of the product is the honeymoon period. Especially for tech startups. There is the high of creating something from scratch and seeing it take shape. But just like in a real marriage, then start the struggles 🙂

You have a product. You have some early adopters,maybe some friends and family. But how do you scale? How can you build a predictable revenue machine? Is your product right for the market? Should you track some metrics? What metrics should you track? How do you make people come to your website? How do you make them stay? How can you wow your customers in the first 5 minutes of them using your product?

Every early stage startup will have these and many more questions. And thats a good thing. This means that there are successful startups who have had these questions and have found answers. And thats where this #PNCamp gets in.

The idea of this #PNCamp is to get a bunch of successful startup founders and early stage startups together so that early stage startups can learn from the successful ones. But this aint your regular gyaan session where a founder gets on stage and shares his/her “journey”. No sir no. The format of this camp is to have a complete hands on approach in helping startups find answers to their questions. The PNCamp is structured for real action oriented learning. And the more you share the more you learn. You are getting only 10 visitors a week? What actual things you can do will be suggested. You are converting less than 1% of visits to leads? Actual changes to your lead form or web site will be suggested. These are actionable insights which you can apply immediately.

And you can question. In fact you should question the insights,after all, you own the product. And this will hopefully lead to a healthy debate.

Here are a list of things which we will do at the camp:

Founder truth or dare: A successful founder will be put on stage and you can ask them anything. They will share their insights by putting it all out in the open. And in case they refuse to share, well, we will give a dare to them 🙂
Teardowns: Startups can nominate themselves for a teardown from experts. The experts will analyze your product/website/sales process/marketing and give you blunt feedback on each of the processes. Don’t expect any sugar coating from the experts. They will tell it as they see it. It’s almost as if your startup is getting free consulting and mentorship from some of the best minds in the world :). This is the most important feature of the camp and this is where most of the learning happens. Our previous teardowns have been very successful and every startup which has gone through the process has improved.
Pitch breakup: Here again, startups can nominate and share their pitch deck. Experts will analyze the pitch-deck and give suggestions on optimizing the pitch.

Startups may have a worry about opening up about their startup. Its a valid worry, but let me assure you, it’s an unfounded one. What goes on in the #PNCamp stays at the camp. Its just a community of startup peers sharing.

So are you ready? Just go and apply for the bootcamp in Hyderabad on 22nd April 2017.

20/10/201520/10/2015

Product Leaders Forum – Anchoring India to Drive Product Leadership Revolution

We are very excited to share that the city of Pearls – Hyderabad will be embarking its journey towards Product Leadership for the first time ever, at a one of a kind Conference – Product Leaders Forum (PLF) on Oct 30^th2015. PLF – a not for profit initiative has partnered with NASCCOM, PMI, HYSEA, ISB and TIE to organize a one day Conference that cultivates and enriches product mindset and transforms India into a hub of Global Product Leaders.

For details and registration – Please visit http://productleadersforum.org/plf2015hyderabad/

PLF is a volunteer driven initiative by the alumni of the Institute of Product Leadership (IPL). This one day Conference is arriving at Hyderabad on the 30^th of Oct, 2015 and promises all product enthusiasts and practitioners, a power packed day to indulge in candid conversations with the CXOs, Executives and Visionaries from various realms of industries. The space of Product Leadership has been traditionally perceived as a forbidden kingdom into which entry is available only for a chosen few who hold specific job titles or for the “Product” companies alone. PLF has cleared these ambiguities and shattered the stereotypes associated with certain roles/titles at its incredibly successful past events @ Bengaluru and Pune that hosted 700+ delegates. Whether a product company or a service industry, an MNC or a startup, an Individual contributor or a People Manager, the rapid transformation in the Indian technology space, is touching everyone and is generating needs to Innovate. Service companies are expanding into platforms and products for newer revenue streams, start-ups have a mission to get bigger and the MNC R&D centers known for engineering excellence now aim to transform into think tanks and global business centers.

To meet the needs of all the ambitious souls at Hyderabad searching for avenues to transform themselves and their organizations into ecosystems to thrive product leadership, PLF has designed this Conference with engaging panel discussions, interactive workshops and a platform to network with like-minded practitioners. Ranging from Product marketing to Data Analytics, The Future of Global services industry to Understanding Prod. Mgmt across industries, Intrapreneurship to Managing Politics at Workplace; all the topics are crafted carefully to engage delegates from diverse fields and roles. Be it Architecture, Project Management, Quality Assurance, Development, everyone has a platter to feel rejoiced and rejuvenated at the Conference.

Businesses are realizing that the time has arrived for their delivery centers to move up the value chain; there is a huge demand to create and nurture product leadership mindset as well as skillset among employees. PLF provides an opportunity to listen to the stories of how firms in India achieved it at the Conference key note that hosts a CEO panel discussion. PLF is bringing together leaders and visionaries from organizations like eBay, ADP, SAP, Infosys, Intuit, Broadridge, CA to name a few and hosting a platform for its delegates to get a head start into product leadership.

Again, we are very excited to share that the city of Pearls – Hyderabad will be embarking its journey towards Product Leadership for the first time ever, at a one of a kind Conference – Product Leaders Forum (PLF) on Oct 30^th2015. PLF – a not for profit initiative has partnered with NASCCOM, PMI, HYSEA, ISB and TIE to organize a one day Conference that cultivates and enriches product mindset and transforms India into a hub of Global Product Leaders.

For details and registration – Please visit http://productleadersforum.org/plf2015hyderabad/

Guest Post by Samatha Rani, PLF Volunteer & Product Owner at ADP Pvt Ltd