Analysis of Market Opportunities for Indian Software Products

As a think tank, iSPIRT has been constantly thinking, exploring and encouraging numerous models of software product business, all in parallel. This process leads us to gather three distinct categories of inputs that can then be crystalized and shared with the larger ecosystem – practitioner experiences, market trends and industry strengths. Since all the three factors evolve, the class of opportunities becomes different over a period of time and the analysis needs to be repeated. The current document reflects the best of our understanding as of today.

iSPIRT is very appreciative of the efforts of entrepreneurs who pursue individual market opportunities and their will to succeed. Unlike a market analysis report by an Analyst firm, this document does not aid entrepreneurs to pick a particular opportunity or support an investment thesis, as it deals with mainly the macro-level factors. We believe that an articulation of the market reality (a blend of practitioner experiences, market trends and industry strengths) would provide insight to industry observers and policy makers as to how the Software Products Industry is working and why.

Here is a small outline that helps in understanding this document.

First section starts by clarifying segmentation of the market on internationally accepted lines. Two major impact areas are then analyzed РSaaS business model (pay as you go, for software) and Services industry (large population familiar with issues and delivery of services to enterprise customers, particularly, larger ones). Finally a picture of market opportunities across segments is derived from the above trends and other tailwind factors from an India perspective.