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WANI 3.0: Unleashing Business Innovation and Open Wireless Network Growth for Universal Connectivity

PM-WANI has allowed sachetised access to WiFi connectivity. However, the true vision of WANI standard, where small business owners can participate as network service providers resulting in fast network growth, has not been realised. We propose the next version of the WANI standard where a more open ecosystem can be enabled to facilitate business interactions such as delegated payments and roaming, which in turn can catalyse increased user base, rapid network growth, and business innovations.

The PM-WANI framework is revised periodically, taking into account the new developments, security updates, etc. Version 1.0 was released in 2020 and this was used for the pilot deployments. The updated 2.0 specification was released in 2021 and is the current version in use. You could read more about these versions here. This whitepaper defines iSPIRT’s vision for the PM-WANI Version 3.0 specification

PM WANI 3.0: Unleashing Business Innovation and Open Wireless Network Growth for Universal Connectivity [v.2] from ProductNation/iSPIRT

The blog post and proposal are authored by Saurabh Chakrabarti, Nilesh Gupta, Vishal Sevani, Sharad Sharma, and Himanshu Tyagi on behalf of iSPIRT Foundation. Nilesh Gupta and Himanshu Tyagi are faculty members at the Indian Institute of Management Nagpur and Indian Institute of Science, respectively, and they also represent their views as researchers on the topic.

The authors would like to thank Centre For Development Of Telematics (CDoT) for their detailed discussions and conversations about the workings of PM-WANI. Would also like to thank Bhuvnesh Sachdeva, Shubhendu Sharma, and Satyam Darmora for their insightful comments about the WANI ecosystem.

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Clipping The Wings Of Angel Tax

 

2000 startups. 100 meetings. 25 articles. 7 years. 3 WhatsApp groups. 2 whitepapers.

1 unwavering ask:

No More Angel Tax.

This evening, when we first got to see the circular from DPIIT/CBDT that formalized key recommendations suggested with respect to Angel Tax or section 56(2)(viib), we admit our minds went blank for a moment. After all, this one document represents the tireless, collaborative efforts of iSPIRT, the entrepreneurial community of India and ecosystem partners like IVCA, Local Circles, IAN, TiE, 3one4 Capital, Blume Ventures etc., and the proactive support from the government. It has been one relentless outreach initiative that has seen us become a permanent fixture at Udyog Bhavan and North Block (I even checked with the guards regarding the possibility of a season pass). My colleagues Sharad Sharma, TV Mohandas Pai, and partners such as Siddharth Pai, Nikunj Bubna, Sreejith Moolayil, Monika, Ashish Chaturvedi and Sachin Taporia deserve a big shout out for their diligent efforts at connecting with various ecosystem partners and initiating a regular cadence of dialogue with the government.

The key takeaways from the circular are as below –

  • Blanket exemption for up to INR 25Cr of capital raised by DIPP registered startups from any sources
  • Amendment in the definition of startups in terms of tenure from 7 to 10 years
  • Increase in the revenue threshold for the definition of startups from INR 25Cr to INR 100 Cr
  • Breaking the barrier for listed company investments by excluding high-traded listed companies and their subsidiaries, with a net-worth above INR 100Cr or a Turnover of 250 cr, from section 56(2)(viib)’s ambit

Each of these points is a major win for the startup community. If one looks at the data from the LocalCircles startup survey in January 2019, nearly 96% of startups that had received notices regarding angel tax, had raised below the permissible limit of INR 10cr. Expansion of this limit to INR 25cr is a huge boost and instantaneously removes thousands of startups from the reach of angel tax. There is an effort here to critically analyse, define and differentiate genuine startups from shell corporations. It includes measures such as increase in the revenue and tenure threshold that will not only help startups with respect to the challenges posed by angel tax but also open up eligibility for benefits under Startup India schemes and policies. We have been talking about the need to encourage and protect domestic investments and the government has paid heed to our concerns by introducing accredited investor norms and by breaking the barrier for listed company investments.

Initiated in 2012 by the UPA government, Section 56(2)(viib) or the “angel tax” section has been a relentless shadow on the entrepreneurial ecosystem. It taxed as income any investment received at a premium by an Indian startup. This provision saw many entrepreneurs clash with the tax officials about the true value of their business and pitted unstoppable entrepreneurial zeal against the immovable tax department.

All of us from the policy team at iSPIRT have been at the forefront of this issue since 2015 when we began petitioning the government to exclude startups from section 56(2)(viib) as taxing investments from Indian sources would cripple the startup ecosystem. We laud the government for appreciating the urgency of the situation and prioritizing this issue.

We first had an inkling of things to come at the February 4th, 2019 meeting held by DPIIT. It was unprecedented as it saw a direct dialogue between government and entrepreneurs wherein both sides could better understand the issues facing each other – how section 56(2)(viib) was hampering founder confidence and how it is a needed tool in the government’s arsenal for combatting the circulation of unaccounted funds.

After this, a smaller working group was constituted on February 9th, to review the proposals made by DPIIT to address this issue, in consultation with the CBDT and the startup ecosystem. iSPIRT were part of both meetings and contributed actively to the discussion.

We can now heave a sigh of relief as we have finally achieved to a large extent what we had set out to do. We finally have a solution that ensures genuine startups will have no reason to fear this income tax provision and the CBDT can continue to use it against those attempting to subvert the law.

This could not have been possible without the help of well-wishers in government departments like Mr Nrpendra Misra, Mr Sanjeev Sanyal, Mr Suresh Prabhu, Mr Ramesh Abhishek, Mr Anil Chaturvedi, Mr Rajesh Kumar Bhoot, Mr Anil Agarwal, who patiently met the iSPIRT policy team and helped develop a feasible solution.

At long last, domestic pools of capital will no longer be disadvantaged as compared to foreign sources. At long last, Indian entrepreneurs will no longer have to fear the questioning of the valuations of their businesses and taxation of capital raised.

Who knows, someday we might have a movie on this. On a more serious note, it is a step that will go down in the chronicles of India’s startup story. This puts the startup engine back on track. More importantly, it shows what can be achieved when citizens and the government get together.

By Nakul Saxena and Siddharth Pai, Policy Experts – iSPIRT

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Software Patents FAQs for Indian Startups

A couple of months ago, you might have noticed press reports where iSPIRT took a strong stance against software patents in India. The global experience with software patents has been that it leads to increased patent litigation, and uncertainty for startups. Thanks to some enlightened policy making, India has been relatively free of the kind of software patent lawsuits that we see in the US, and we would like to keep it that way.

At the same time, we cannot wish away the fact that software patents are a reality in countries like the US, and every company needs to have a software patents strategy in place. We therefore set out to understand the most frequently asked questions (FAQs) and answer them. In talking to various stakeholders, we found that even veteran entrepreneurs would often confuse copyrights and software patents. We also found that there is very little awareness of what software patents actually are. Therefore, we curated a set of FAQs and answered them in very simple layman terms. Our goal is that even entrepreneurs who are beginning their startup journey should be able to get an understanding of this topic. Even if you are a veteran in the IT industry, these FAQs might help you avoid some common misconceptions.

We therefore invite all entrepreneurs to put this one their, “Must Read” lists. We also invite you to submit your questions and feedback to these FAQs. We view this document as a first step in understanding this topic, and look forward to your feedback to make this FAQ more useful to you.

Venkatesh Hariharan, Samuel Mani and Mishi Chowdhary
Software Patents Expert Team

Software Patents FAQs for Indian Startups

Executive Summary

As India’s product startup ecosystem grows and becomes global, the issue of software patents becomes increasingly important. Most startups work extremely hard to grow their marketshare, but do not realize the importance of a software patents strategy for protecting their interests. This document answers some of the most common questions that startups have around software patents. It outlines the importance of a software patents strategy, clarifies some of the common misconceptions around software patents, and proposes a software patents strategy for Indian startups to consider.

Note: This set of FAQs includes information about legal issues and legal developments. These are for informational purposes only. These are not intended, and should not be taken, as legal advice on any particular set of facts or circumstances. You should contact a lawyer for advice on specific legal issues. We don’t accept any responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information contained in these materials.This document is intended for startup founders and executives. It aims to be a starting point for discussions around software patents, and not the last word on this subject.

1. Why do I need a software patents strategy?

Every IT company, and especially one that aims to go global, has to have a software patents strategy in place. This is one area where the old saying, “A stitch in time saves nine,” holds true. A proactive strategy can help many software startups improve their valuations and prevent a lot of grief. Some Venture Capitalists (VCs) tend to assign a higher valuation to startups that have software patents, though this depends from VC to VC.

Patents can also help startups from a defensive perspective. When a startup is flying under the radar, software patents might not be much of an issue. However, when a startup grows big, starts hitting the headlines, or goes global,[1] that is the time when the risk of patent litigation shoots up. Apart from being an expensive business, patent litigation can create a cloud of uncertainity over your business, and potentially scare away clients.[2] Startups that plan to take their products and services to markets like the US, that allow software patents, should be especially careful about software patents.

2. What is a patent?

A patent is a state granted monopoly to an inventor, in return for disclosure of the details of the invention. This monopoly is granted for a limited period of time. The classical test of whether something is an invention or not is novelty, usefulness, and non-obviousness. The word patent originates from the Latin word, patere, which means “to lay open” (i.e., to make available for public inspection).

3. India does not allow software patents. Therefore, why should I be worried?

Section 3 of the Indian Patent Act deals with things that are not considered to be inventions within the meaning of this Act. Section 3(k) of the act says that, “A mathematical or business method or a computer programme per se or algorithms are not patentable.” However, the definition of “per se “ has proven to be controversial. The recent guidelines from the Indian Patent Office on Computer Related Inventions would have the effect of making software a patentable subject matter, as long as it has technical effects. Many, including, iSPIRT have argued that this is against the will of the Indian Parliament, which had rejected a move to grant patents on technical effects of software.

Despite the controversy over how “software per se” should be defined, the number of patent applications that are being filed at the the Indian Patent Office is multiplying, and there is a sharp surge in the number of patents granted by the Indian Patent Office every year. A large number of these patent applications cover software in some form or the other. The legal validity of such patent grants is in question, but if these patent owners begin suing for infringment, it can cast a cloud of uncertainity over startups.

Startups that aim to go global will have to have a software patent strategy in place, when they enter markets like the US, where software patents are granted. This is because software patent litigation is an expensive business and a defensive mechanism needs to be in place. It would be advisable for such startups to hire a patent lawyer and check if they might be infringing on any software patents. If they are indeed infringing, they might have to either obtain a licence to use those patents or rewite their code, to ensure they are not infringing.

If your startup has an app (or builds apps for others), it has to be kept in mind that the jurisdiction of the app store is the US, since the major app stores are owned by companies based in the US[3].

Therefore, being proactive, and putting a software patent strategy in place, will help your organization in the long run.

4. If I cannot use patents to protect my software, how else can I protect it?

Software is algorithms for computers in human readable terms. Software can be protected through copyrights and trade secrets. Trade secrets offer certain advantages over software patents.

  1. Patent protection does not cover “abstract ideas” whereas trade secret protection can. Trade secret protection can cover almost any information (including code) which is secret and which provides an economic advantage over others.
  2. Patent protection is for a limited period of time (depending upon jurisdiction) but trade secret protection is available indefinitely.
  3. Patent protection is expensive and time consuming to obtain. In India, trade secret protection can be obtained simply by way of confidentiality and non-disclosure agreements. It is quicker and cheaper.

5. What is the harm if we also use patents, in addition to copyrights and trade secrets to protect software?

Protecting software with patents add another layer that complicates the lives of software developers. Under copyright law, if software developers write code that is similar to that of another, they can defend themselves on the grounds of independent invention because copyright protects the expression of an idea. However, the same defense is not possible under a software patent regime because a patent is a monopoly on the idea itself. Thus, even if software developers independently create a program, they may be liable for infringement, in countries that allow for software patenting.

Even end-users who use software for routine, everyday activities may be liable for infringement. For example, in the US, which has the most permissive software patenting regime, McDonalds and 400 other entities were served notices for violating DataCard’s patent on “Method for processing debit purchase transactions using a counter-top terminal system.” In another case, a company called Beneficial Innovations, sued the New York Times, You Tube and many other media organizations for allegedly violating its patent on “Method and system for playing games on a network.” Therefore the problem of software patents is not one that is confined to the software development industry alone and ends up increasing the cost of software for society as a whole.

6. What are the defensive strategies that I can adopt?

You could join a patent non-agression network like the Open Invention Network (OIN), which is the largest patent non-agression community with 1,700 members as on August 2015. Membership to OIN is free, and members have to agree that they will not sue other members of OIN around the Linux System, a list of 2,300 packages of core infrastructure technology in Linux and open source. Members also get a royalty free license to 1000 software patents owned by OIN, worth around $90 million. OIN was formed to protect Linux and Open Source users from patent litigation.

Startups that are not in the business of licensing patents to others should consider filing defensive patents. This can be an expensive business costing around $15,000 per patent (Rs 9.45 lakhs approximately).

Startups that have a unique idea, but do not want to go to the expense of filing a patent can consider submitting their ideas to www.defensivepublications.org that will review ideas and take care of patenting selected ideas. Defensive publications, which are endorsed by the US Patents and Trademarks Office (USPTO) as an Intellectual Property Rights management tool, are documents that provide descriptions and artwork of a product, device or method so that it enters the public domain and becomes prior art. This powerful preemptive disclosure prevents other parties from obtaining a patent on the product, device or method. It enables the original inventor to ensure that they have access to their invention by preventing others from later making patent claims on it. It also means that they do not have to shoulder the cost of patent applications.

7. What are the different forms of IP and can you offer a comparison between them?

Different forms of IP1Different-Forms of IP2Different Forms of IP3Different forms of IP4

 

8. How are patents granted? Do the norms vary from country to country?

The procedure for granting patents, the requirements placed on the patentee, and the extent of the exclusive rights vary widely between countries according to national laws and international agreements. Typically, however, a granted patent application must include one or more claims that define the invention. A patent may include many claims, each of which defines a specific property right. These claims must meet relevantpatentability requirements, such as novelty, usefulness, and non-obviousness. The exclusive right granted to a patentee in most countries is the right to prevent others, or at least to try to prevent others, from commercially making, using, selling, importing, or distributing a patented invention without permission.


9. If patents are granted by a sovereign state, does it mean that I have to file for the same patent in multiple geographies?

The procedure for granting patents, the requirements placed on the patentee, and the extent of the exclusive rights vary widely between countries according to national laws and international agreements. Typically, however, a granted patent application must include one or more claims that define the invention. A patent may include many claims, each of which defines a specific property right. These claims must meet relevantpatentability requirements, such as novelty, usefulness, and non-obviousness. The exclusive right granted to a patentee in most countries is the right to prevent others, or at least to try to prevent others, from commercially making, using, selling, importing, or distributing a patented invention without permission.

Under the World Trade Organization‘s (WTO) Agreement on Trade-Related Aspects of Intellectual Property Rights, patents should be available in WTO member states for any invention, in all fields of technology,]and the term of protection available should be a minimum of twenty years. Nevertheless, there are variations on what is patentable subject matter from country to country. New Zealand, for instance, has taken a stance that software is not an invention and therefore, does not grant software patents.

10. What are patent trolls or Non Practicing Entities (NPEs)?

Patent trolls or Non Practicing Entities (NPEs) are organizations that exist solely for suing as a rent seeking or economic activity. Patent trolls usually strike when a startup is being acquired, is going public, or it announces the acquisition of large clients.

11. How difficult is it to file for a software patent, in jurisdictions that allow it?

Filing patents is a tedious process. Each step in the process of patent grant including filing, examination and closure is an expensive one. Companies with limited resources should in fact, give very careful consideration to a decision to file for patents. Many companies including huge market players file patents as a defensive measure rather than an offensive one. Therefore, it is important to focus on only high quality patents because only those provide a reliable and secure defensive cover. If a company has decided to invest huge sums of money in patenting activity, it would be prudent to have one good quality patent (for instance) rather than several patents of questionable merit and quality. What constitutes a good quality patent is dependent on the specific facts.

It is important to remember that patents are granted on a country by country basis and its prosecution is also on a country by country basis. Not all countries consider software a patentable subject matter. While patent applicants may file applications in various countries (which are signatories of the Patent Cooperation Treaty) with an advantage of the same priority date (i.e. the date on which the application was first filed in any country), a PCT application is helpful only to the extent of locking in on priority date. It does not however, ensure smooth patent grant procedures in all jurisdictions and the same is subject to local laws relating to patentable subject matter and examination rules. Several patent applications lose out in the examination stage in jurisdictions which have strict examination procedures and a tighter filtering mechanism for quality.

Given the above, there are obvious disadvantages to disclosure of technology a company may have spent a great deal of money and resources creating/developing. First of all, it makes otherwise confidential information public and makes the company more vulnerable to patent infringement suits. Secondly, it exposes the company’s business strategy or core technology asset to be accessed by entities in other jurisdictions who may have easy access to a patent in their country. There is no telling who may actually become privy to the company’s valuable technology assets and the company would not even be in the know if a potential competitor in a different country may use it to its advantage, especially in countries where software is not patentable. A lot of time, resources and money may therefore get wasted on waiting for a patent grant which may be well spent on actual innovation by the company.

Many high-tech companies, especially in the software product space, use trade secrets to protect their truly innovative and valuable assets (including business strategy forming the ‘secret sauce’ of their business, so to speak) because it is considered a much more effective mechanism to protect their IP without giving away or disclosing any part of their confidential information. Trade secret protection is much less complicated, much more economical and also quite effective in protecting a company’s IP assets compared to the complicated, tenuous and confounding patenting system. While there are specific trade secret laws in the US, in India we have to rely on implicit protections under the Contract Act.

[1]               See “How Life360 won its patent war,” at http://arstechnica.com/tech-policy/2015/03/how-life360-won-its-patent-war/

[2]                For an example see http://www.feld.com/archives/2012/08/a-software-entrepreneur-on-the-madness-of-software-patents-and-trolls.html

[3]               “More app developers sued over patent claims,” at http://www.theguardian.com/technology/2011/may/18/app-developers-sued-over-patent-claims

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Announcing the 5th and final batch of 10 companies @InTech50 2015

Happy to announce the final and last batch of finalists (out of a total of 50) of InTech50 2015, a flagship event of iSPIRT and Terenne Global.

Congratulations to them all!

The first, second, third and fourth batch of finalists has already been announced in our previous blogs.

Here is the final list –

  • Crayon –  MAYA is a personal concierge, powered by Crayon’s SimplerChoices™ platform. SimplerChoices™ maps affinities based on taste (from review sites, social networks), influence (from social networks), context (from public data, location-based data), and behavior (from internal enterprise data) to build a massive cross-category taste graph.
  • Datonis – Altizon helps the industrial world create smart, connected products within a very short span of time and with minimum investment in infrastructure. Altizon’s flagship product the Datonis™ platform is offered in PaaS and on-premise models and is built to handle a Billion events a day from a million devices.
  • Druva in Sync – Druva’s inSync endpoint data protection and governance suite UNIQUELY integrates secure, scalable, high-performance endpoint backup, file sync across all user endpoints, remote file access, data loss prevention, IT-managed file sharing, and governance – including eDiscovery enablement – in a single platform.
  • Nifty Window – Nifty Window is a hyper-local marketing based new customer acquisition platform that helps offline brands and businesses attract consumers online. The platform uses content marketing and distribution to help brick & mortar businesses drive in-store sales across search, social media and mobile channels.
  • Nowfloats – NowFloats enables local businesses to get online, generate relevant content, and be highly discovered for online users to consumer this information in a meaningful way.Using the NowFloats platform, any enterprise whose channel is a small business, can bring the entire local channel online and drive local consumers towards that business.
  • RateGain – RevGain is an ultra sophisticated price recommendation engine for hotels. It continuously tracks over 11 big-data, environmental factors such as market supply, competitor prices, inventory levels and more to tell hotels how much they should price their rooms at.
  • RippleHire – RippleHire is a technology product that gamifies employee referrals and enables social recruiting. By empowering the best way you hire (Employee Referrals), we reduce your hiring costs & efforts. Game mechanics make the process fun, engaging and drives great results.
  • RobusTest – RobusTest is providing SAAS based Automation Solution for Web/Native/Hybrid applications. Its does not require any pre-configuration or setup. User can automate any mobile application from their browser without any scripting/coding knowledge.RobusTest also provides detailed Automation Test reports (including CPU, Memory, network and battery usage).
  • Vymo – Our vision is to help sales teams make a Million Smarter Decisions every minute. Our marquee product is a mobile first Lead Management System. Our operational analytics help in better lead prioritisation, smarter allocation, better pitches, quicker conversions and higher frontline productivity.
  • Zing HR – ZingHR is an End-to-End INTEGRATED Hire-to-Retire Management Cloud platform. You name any process, right from the time a potential talent is called for an interview, through the employee’s entire lifecycle with the organisation, till the employee moves on. Talent Acquisition, eRecruitment, Onboarding, Leave, Time & Attendance, Claims, Payroll, Compliance, Performance Management…more.

There will be no greater joy for us than to see our finalists leverage the associations they’ve built and emerge as truly global companies over the next few years, further validating the credibility of India as a ‘product nation’. That is exactly what we had set out to achieve in the first place.

Looking forward to meeting the ‘Fanastic Fifty’ at InTech50 in Bangalore.

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Access to the most vital funds for early stage startups

Angel funds are the most vital funds for any startup. It does not only help in validating the idea and prevents the early startup death, but also brings in the valuable mentoring to the table. Having the first right angel investor to back you in your startup journey sets the tone for more investments to come for the startup’s growth. At the high-risk stage (early stage), angel investors on board help sail through the ups and downs of the entrepreneurial journey.

2014 was a defining year for Indian startup ecosystem. The year saw the highest-ever inflow of angel and seed funds in India. According to VCCEdge (a platform which provides information about the Indian deals landscape), $115 million was raised by entrepreneurs through angels and seed funds across 285 deals, compared to $69 million in 2013 across 262 deals. In the last two years, LetsVenture ( an online platform for angel funding) closed 23 deals on the platform with $6.5 million being raised. The very interesting trend to note across these deals was that out of the 170 angels who invested online, 40% of them were first-time angel investors. It’s so encouraging to see senior professionals and successful entrepreneurs joining the startup investment bandwagon.

India, as a country, to grow economically needs many successful startups. And to reduce the high mortality rate among startups at early stage, we need thousands of angel investors in our startup ecosystem. Though Indian startups raised nearly $ 5 billion from venture funds and angel investors last year, a large number of young startups still find it difficult to access capital and mentors. Also, we have seen entrepreneurs falling into the traps by raising funds from investors who don’t have any idea of the startup ecosystem. These startups are forced to give a high equity for a small capital and subsequently face trouble in the future fund rounds. Also, there is a major Series A crunch in the ecosystem. Hence, there is a dire need of mentors and advisors who can help startups to be Series A -ready.

LetsIgniteKeeping in mind the absence of an opportunity to network with reputed angels,VCs and mentors for early stage startups, LetsVenture is coming up with the biggest Angel Summit for smart entrepreneurs, investors and mentors – LetsIgnite on April 21-22, 2015. There is a ‘Startup Competition’ to choose 100 best startups for the opportunity to meet the best Angels, VCs and mentors from India and abroad on a single platform. The competition is open for startups who are actively fundraising, looking for fundraising in near future and those who are looking for right mentors and advisors. More information about this competition can be found here. Last date for receiving applications is 20 March, 2015.

Post Contributed by Niti Shree, LetsVenture

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The ‘Desi’-fication of Indian startups

Desification is an invented acronym of course. It doesn’t exist in the dictionary. Or in lexicon. Nevertheless, it most aptly describes the phenomenon of a technology companies culturally adapting to the local mindset. In this case, local as in ‘Desi’, derived from the word ‘Desh’ which literally means Nation.

It’s not uncommon for successful Silicon Valley startup ideas to be replicated in India. They even meet a similar level of success in the local economy. And thus you had all the travel sites after the success of Expedia. You also got the payment gateways, the online ticket booking sites, the Classifieds, “Yet Another Craigslist” sites, feeble attempts at INdianized Webmail (in.com anyone?), and more. Everyone and his uncle just wanted to take a slice of American Pizza, add some Indian toppings, ‘rename’ it Indian Pizza and serve it hot and fresh!

For the technologically well heeled, they got sites to help manage and boost your Twitter followers, Whatsapp wannabes and many such.

The one thing they all used effectively is the artificial trade barriers that prevent a global business from setting foot in India. Travel is inherently local and the Indian travel trade makes it difficult for a foreign company with overseas offices, to sell tickets for domestic travel. Hence the emergence of strong Travel plays. Ditto for E-commerce, which requires you to have a local warehouse and local billing to avoid forex fees and customs duties. You think Classified are any different? Not really, because you need to soak in every inch of the local culture to really understand what kind of Classified categories work, and how people advertise and consume Classified ads.

Take Quikr. Their latest punchline is squarely aimed at the Desi speaking millions (… “No fikar, Bech Quikr”, loosely translated as No worries, Sell faster). Completely Hindi punchline, delivered with unfailing regularity over every TV and Radio.

Or take OLX. “Photo khench, Olx pe Bech” (approximates to Click a photo and sell on Olx instantly). It often takes a humorous dig at attempts to sell absurd things. The hint is that almost anything can be sold. These hints are very very Indian, and you wouldn’t understand if you didn’t dig the local culture.

These success aren’t born out of nowhere. They are the result of innumerable iterations. If you’re like me, you’d have seen many an avatar of online commerce in India and how their positioning has changed over time. If there is some startup that is trying to sell to an Indian audience without tickling the local funny bone, they probably aren’t selling that well. This has been true for B2C businesses so far. It’s a different world in B2B from where I come. However, I suspect this frontier won’t be a distant one for them for very long!

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#BootUpINDIA – Giving Independence to Indian Startups!

Being Independent is a fundamental right of all living being. But, as entrepreneurs and startups, when we face tons of challenge and deal with sheer hardship we end up submitting to various ideas that may or may not resemble our need.

Think about why you become an entrepreneur in the first place –  what is it that you wanted to solve and how you are creating value. The support system around us tends to make us believe that there is always one way to excel. So we start with a dream and then end up getting formated to a belief that we never subscribed to.

As an entrepreneur I wanted to build a business and I wanted to make money. But creating value has been always on top of my head. Solving a real problem and finding someone to pay for it is not such a hard thing, as long as you stay with the problem instead of dreaming to become rich overnight. There is no shortcut to success. There is no easy path.

So Bootstrappers, rejoice!

Finally, there is something for you that celebrates your independence.

BootUpINDIA is for you. So, spread the word. Get your friends to apply.

BootUPIndia-home

BootUpINDIA is the result of intense internal discussions within iSPIRT. Check out how we think about these issues and sharpen our thinking about making the ecosystem better in this video

Happy Independence Day! BootUpINDIA today!