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SaaS #MadeinIndia Products – HR & Recruitment

This post and the one’s following this are attempts to improve the coverage and knowledge of Indian made Product companies who are solving issues with their SaaS type solutions. This is not a comprehensive list, and if there are some companies whom we have missed and should be in this list, please feel free to email us or drop in a comment and we will add it to the list, this hopefully will turn into a Crowd Sourced list of companies in the HR & Recruitment space.
Some of the HR & Recruitment based Products with a SaaS twist and the #madeinindia component in an alphabetical order:
1. Adrenalin – Adrenalin is a business-critical Human Resource Software. It provides critical tools such as HR software solution, payroll software solution, HRMS software solution, performance management system, attendance and training management software solutions.
2. Ascent Payroll – Employee Self service, Payroll Software.
3. Cynergis – HR Outsourcing, Payroll & HRMS software which has been around for over 10 years, and also has a major SaaS play involved.
4. Employwise – HR software for integrated employee life-cycle management delivered as SaaS.
5. Emportant – Emportant.com provides Internet based HR and Payroll Management software. Based on cloud technologies, it provides highly reliable and worry free software environment that you can just use without any other software management overheads.
6. EmpXtrack – EmpXtrack is a software product of Saigun Technologies Pvt. Ltd.. The company has been focused on HR solutions for the last 10 years and is a CMMI Level 3 company implementing best software development practices since inception.
7. Fluous – PowerApps – Adaptive HR Systems is the premier HRMS solution being by both large and growing organisations.
8. Greytip – Greytip Software is a leading HR & Payroll software solutions company. They offer a wide range of HR solutions (from on-boarding to exit) for customers big and small across industry verticals.
9. Hackerearth – Help you hire programmers for your companies.
10. HireCraft – Talent Management is a tool to help you manage all your employees and talent via this product suite by HireCraft.
11. Hire Rabbit – HireRabbit helps you design a beautiful career site on facebook, boost your referral recruitment, automate manual social recruiting activities, and provide metrics that matter!
12. HR Mantra – HR Mantra provides SaaS based Employee Self Service, HRIS, HR & Payroll Software on the Cloud.
13. Jombay – the smartest way to find jobs in India on the next generation job portal.
14. KServeHRMS is a flagship product with of Kallos. The HRMS product is known for its unique employee self service centric model for integrated HRMS software
15. MinervaHR Suite – A product from TenXLabs designed to house all information pertaining to every employee in an association from Recruitment to Retirals.
16. Mettl – Mettl is an online assessment and testing platform to measure, analyze and improve people skills. It is ideal for companies who want to run multi-competency assessments for their prospective hires or existing employees. We focus deeply on the science of assessments and combine it with advanced technology to deliver highly valid and reliable tests.
17. PeopleWorks –  A flexible, robust, customizable, and seamless cloud based solution for efficient management of the HR lifecycle of every employee in the organization.
18. Recruiterbox – Recruiterbox is the easiest way to receive and manage job applications to your company. It is more efficient than email and simpler than any other recruitment software. They are Bangalore based, but have been getting great traction outside and within India for their product.
19. Saral Paypack – Payroll Software for managing all your employees in one place, SaaS based web platform.
20. Shawman Software – From recruitment to retirement, the entire gamut of managing human capital is supported by HRMS.
21. SumHR – SumHR is a HRMS product, automating all HR requirements with a Free Employee & Leave Management system product integrated as well.
22. Synergita – Software for the people, performance management and continuous feedback.
23. Talentpool – Talentpool is a recruitment software for HR Departments of companies. It helps them streamline their recruitment processes, meet hiring targets and get instant reports to track performance.
24. Valuehire – A complete workflow automation solution for recruitment agencies and
companies of all sizes.
As mentioned, if (and we must have) we have missed out on some companies, either yours or another you know of, and would like it to be added to the list, please comment below here, or email us.
Our Goal is to create a great compilation of SaaS Product companies made out of India and hopefully get more businesses to try using these products as well compared to other counter-parts.
The next list of SaaS Product companies made from India, will have special focus on Social Media Tools. Watch out for that in a few days.
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Geeks with Dilli Wallas

Geeks on a Plane (#GOAP) is an invite-only tour for startups, investors, and executives to learn about burgeoning technology markets worldwide. #GOAP is headed to India and after visiting Bangalore & Mumbai the geeks will be visiting Delhi from 27th to 2nd March ’13. We (91Springboard, ProductNation & Moonlighting) are hosting #GOAP while they are in Delhi. Come join us to meet the #GOAP team, most awesome startups & entrepreneurs in Delhi-NCR and other cool folks accompanied with a light lunch on 28th Feb ’13 from 11am to 2pm.

Geeks on a Plane (#GOAP) is program initiated by 500 Startups, a startup accelerator from Silicon Valley. Through this initiative, founders Dave McClure and Christen O’Brien travel to technology markets with geeks and startup enthusiasts. The participants come from companies like GE, Wahooly, XG Ventures, SoftLayer, JESS3, Qualcomm Ventures, SendGrid, Google and more.

Tentative agenda:
1100 – 1115 hrs – Welcome & Introductions
1115 – 1130 hrs – Talk by Dave McClure – Go Local or Go Global (or both)
1130 – 1145 hrs – Talk by Sharad Sharma, Co-Founder, iSPIRT – Surfing the Innovation Wave
1145 – 1245 hrs – Lessons Learnt from Product Startups in Emerging Economies – Ambarish Gupta (Knowlarity), Aloke Bajpai (iXIGO), Kavin Bharti Mittal (Hike) Ketan Kapoor (Mettl), Paras Chopra (Visual Website Optimiser), Rajat Garg(SocialAppsHQ); Moderated by Kunal Bajaj – Advisor, iSPIRT Founder Circle
1245 – 1400 hrs – Networking Over Light Lunch with the Geeks

Venue: 91springboard

Entry free: Rs 500. Register Online. We have very limited seats, please do register online by filling up the form and we will confirm your participation. Here is an opportunity to meet and interact with the geeks. Register now to avoid disappointment. No on-site registrations will be allowed.

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Learnings from the 2nd #PNMeetup – Selling your product Gangnam Style

#PNMeetup on Selling your product Gangnam Style was the topic at the recently concluded Meetup(Podcast link). We had over 45-50 people across products and the services who came out to gain an insight into the Enigma of Gangnam Style Sales, with their eyes wide open and all ears the speakers Mr. Sanjay Agarwala MD of Eastern Software, Ketan Kapoor Co-Founder and CEO  of Mettl and Vishal Jain Chief Product Officer of RateGain gave an eagles eye clarity of how one could reach the summit of the Gangnam Style Sales.

Sanjay set the tone of the session by sharing his experiences of Eastern Software system which he started in 1991 and where he saw an opportunity in the product space in 1997 and ventured therein. The company dived headlong into ERP where there was a huge demand in the small and midcap segment. The larger players were serviced by prominent players. They clearer pegged themselves below these big players. The positioning was very clear to all parties concerned form the beginning. Because of their positing they got Pvt Equity Investments which enabled them to concentrate on Product development and Market Development which helped them scale to 100 customers in 2 years and 800 customers by 2001-2002.

They looked for newer markets outside and concentrated on newer markets. Africa was a huge virgin market, every body was skeptical but it was an immense market waiting to be tapped. They tweaked their sales model from a direct Sales(applicable in India) to partnering with the local companies(In Africa), they believe when you partner with anyone the relationship has to be a win-win. The partners should benefit first and then you. That builds trust which is further solidified when you match your own money with the amount the partner spent, sending clear signals to all. Since the partner operates in the market and is now highly motivated he is able to better understand the changing environment and this helps in better customer deliver.

 Sanjay’s  Gangnam style  for Eastern Software

1) Positing of product to be very clear – To Market, To Employees and To Self

2) Concentrate on Product Development

3) Build the Market.

3) Focus on New regions and localize regularly

4) Most importantly Build Trust and Partner well.

5) Customer Deliver the Key

6) Understand Markets well.

Listen to the Podcast here.

The baton now passed from to Sanjay to Ketan CEO Mettl. Ketan gives a very good insight into Mettl and sets the stage.

Ketan believes that business is like a marathon but one must run it like a sprint. Therefore must Start selling Early- even before the product comes out enabling you to get the information to all. Prioritize – Initially launch the product on what you feel–then tweak it to evolve the actual needs. Use Analytics to identify differentiators and then set benchmarks. Focus on Closures but budget for long sales cycles – have enough gas in the fuel tank. Always treat your feedback seriously this helps you to better customer delivery.


Build your brand well – Build Trust – Hire the Best – Hire slow. Clearly specify the product mix therefore maintain the Brand.

Interestingly Ketan remarked that Introverts can be better sellers than extroverts- Why? Well the key is to establish strong personal connects, be clear and not over-commit. Qualities where Introverts can be better sellers.

Ketan’s  Gangnam style  for Mettl.

1) Start Selling Early

2) Prioritize and Launch Fast

3) Build Differentiators

4) Course correction based on Feedback

5) Have the Bear Fat to sustain theWinter.

6) Most importantly Build Trust.

Listen to the audio podcast here of Ketan’s talk.

Ketan gave a wonderful insight of his company and then Vishal of Rategain share his story.

Vishal says that before they launched their products they started writing articles on the subject/space of their product and this helped them to get the first order by engaging their customers and peaking their interest. This helped them to partner with their biggest competitor and thus tap their(competitor’s) home market – Spain first. Vishal believes the speed to market is very essential to launch your products fast. When you sometimes target the weakness of your competition new opportunities open up. They were able to get 300 hotels to sign up in a just a matter of 3 month. This helped them to partner the competition to market their products. This also had a problem, the local hotels did not know RateGain but knew their competitor. Team Rate Gain then made a real effort to delink themselves and market the product directly this ensured that their Brand was known. They invested in it to Build the Brand.

Since they have operated in various developed markets some things which work for them are Webinar sales – where they invite their prospective clients to join in and make their own mind. From Customers becoming advocates for them on Linkedin to localizing their business to peer marketing, all have worked to create huge amount of word of mouth and Brand Awareness which have all helped in Sales.


Vishal’s Gangnam style for RateGain

1) Write articles on the Space of the product

2) Partner with Locals or Competition

3) Prioritize and Launch Fast

4) Build the Brand

5) Focus on New regions and localize regularly

6) Use Linkedin, Twitter and Webinars to reach out

7) Partner Well

8) All Chain Stakeholders need to be targeted.

Listen to the Podcast here.

The Various inputs helped in gaining a wonderful insight into how a company could go Gangnam. Hope I have been able to capture every bit of information hear, an hope if you have attended the sessions you will be able to add your takeaways too.

The Wonderful insight shared will certainly help all the entrepreneurs out there and for this Avinash deserves huge credit in ensuring that latest trends are captured. Also Rajat for very aptly naming the theme Gangnam style.

Listen to the Podcast here.

Look forward to seeing you all at the next edition in Feb….

Guest post by Nakul Saxena, NITEE