Are you building products for the everyday user? Is it becoming harder and harder to manage complexity while maintaining usability? How do you design a sustainable system for a complex multi-stakeholder environment? How do you teach a user to use your product with good design? How do you reinvent an established business model in light of rapidly evolving markets and technological possibilities? How do you design a product to be truly human-centric?
If any of these questions sound relevant to you, here’s an opportunity to seek answers on 22nd February in Bengaluru!
About Don Norman
Dr Don Norman is a living legend of the design world having operated in the field for over 40 years. He has been Vice President of Apple in charge of the Advanced Technology Group and an executive at both Hewlett Packard and UNext (a distance education company). Business Week has listed him as one of the world’s 27 most influential designers. Dr Norman brings a unique mix of the social sciences and engineering to bear on everyday products. At the heart of his approach is human and activity-centred design, combining knowledge of cognitive science, engineering, and business with design.
Presently, he is Director of the recently established Design Lab at the University of California, San Diego where he is also professor emeritus of both psychology and cognitive science and a member of the Department of Electrical and Computer Engineering. He is also the co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centred products and services.
Don will share valuable insights about his interactions with Indian people, products and experiences.
An informal discussion with Don about his learnings and experiences spanning his long and illustrious career.
How to participate?
We’re inviting engineers, product managers, designers and everyone else who is building for large scale impact.
If you would like to further your understanding of human-centric design and hear straight from the horse’s mouth, please register here by 18th February. (An invite will be sent out to selected participants by 21st February)
When we as a ecosystem try to help our entrepreneurs, we make the mistake of always focussing on the mistakes others have made, and trying to steer away from those. This is evident even from the stuff we write on blogs and platforms with the specific purpose of helping others.
Maybe it’s time we step away from that.
In this new blog series from #PNgrowth, we are going the other way. Our best product people will be asked a simple question – what is the one thing that worked best for you when you were trying to scale your company? These answers will be insightful partly as success stories and partly as guides for other startups looking to scale. In the third blog of the series, we talk to Sudarshan Ravi, the CEO of Mumbai based RippleHire, a SaaS based gamifed employee referral product.
Sudarshan Ravi, CEO of RippleHire
RippleHire helps you engage your workforce, leverage their network and benefit from automatic sourcing. You make great hires and distribute more wealth within the organisation. I first met Sudarshan and the company when they had a table next to Freshservice at the inaugural InTech50 last year. We talked about a lot of things in the intermittent gaps we had when we weren’t selling our own products to other people.
Sudarshan and RippleHire have come a long way since then, raising funding and grabbing a lot of key customers along the way, including a huge Capgemini account. When I talked to Sudarshan, and put to him the question we want answered, he prefaced his answer with something modern startup founders can easily forget.
“I didn’t look at it that way. For me, I had to make sure that the foundations of what we were trying to do was well laid. Only after that did we get to scaling, and even in that, we were slow and steady.”
Fair enough, I thought. And the Sudarshan moved on to his answer itself.
“One, we listened to users when we created the product, building and validating as we went on, in a process which some would call crowdsourcing. We asked potential users what they would like to see in a product like this, tested it and again brought it in front of them. This ensured that our product, though, slow in development, was almost perfect for our market. Second, we simplified our outbound process. We simply went after the big fish, and sold it to them. Capgemini started using us in this way. Sometimes we can’t wait for customers to come to us. We have to show them what they are missing, and go from there.”
We asked for one answer, and got two. Perhaps that’s how RippleHire go about things, and perhaps that’s exactly why they are so successful.
PNgrowth is a year long mentorship program with some of India’s top product people and founders, with learning sessions and curriculum prepared in collaboration with the universities of Stanford, Harvard and Duke. User Experience and Outbound marketing will be among the major areas being covered, as will all the other points our #PNgrowth series will highlight.
Nominate your Startup here (Apply before 15th November)