The Indian SaaS market, which is still in its nascent stage, according to a report by Gartner, shows immense potential for growth in the next few years. It is estimated that the Indian SaaS market is set to grow from USD 246 million in 2014 to a whopping USD 707 million in 2018, with CRMs as the major contributor.
Despite the favourable projections, there are quite a few challenges faced by those that are currently operating in the space and those who plan to launch their own SaaS enterprise. These challenges, if not addressed by the industry as a whole, can hamper the growth of the market.
Lack of funding, product distribution, and availability of quality human resources are some of the major challenges that companies in this industry are currently facing. We believe that there are numerous more challenges – payment gateways, the cost of customer acquisition etc – need to be mapped, in order for them to be addressed and resolved.
To understand the challenges mentioned above and gain insight into the current SaaS landscape, Signal Hill, a reputed independent advisory boutique and iSPIRT Foundation are conducting the India SaaS Survey 2015 – which is open to all software/ product companies in India that have a subscription based (SaaS) revenue model.
With this survey, we aim to create a single reference point for all players in the SaaS ecosystem on aspects such as –
- current investment
- estimated future investment
- expansion plans
- services offered
- delivery mechanisms
- target customers
- current revenues
- lifetime value of the product to the client
- most importantly – their funding needs – both current and future
To participate in the survey, respondents just need to fill in two simple forms Form A (devoid of company information to keep it anonymous enabling more people to come forward and share accurate data) and Form B, requiring 22 minutes of your time. For ease of navigation, start with Form A and on completion you will be automatically guided to Form B. As mentioned above, the information shared in both parts of the survey will be kept completely confidential and responses to Form A of the survey will be independent to responses to Form B of the survey.
Apart from the analysis of the industry trends and a glimpse into how the future of SaaS is being shaped, participants can also look forward to their company logo featuring in the report and a surprise gift from the organizers as a token of appreciation for their support, time and valuable inputs.