Startup Bridge India: Breaking Down Borders, Barriers and BS

India has fast emerged as the world’s second largest Internet market. Since 2012, nearly $15 billion has been invested in tech startups with over 300 M&A deals. However, a large percentage of deals (80%, 2014-Q3’16) were sub-$5M deals driven by acquihires and restructuring. Looking west to Israel and the US, it is clear that for a healthy technology product ecosystem, further acceleration in later stage M&A and buyouts is undeniably required. And with this very thesis in mind, iSPIRT, along with TiE Silicon Valley and Stanford University, organized the inaugural Startup Bridge India event on Dec 2, 2016, with the goal of fostering cross-border partnerships with Silicon Valley corporates to drive investments and/or acquisitions of domestic startups.

We are building auto-pilot software for managing cloud operations. The rocket ship is Silicon Valley and Startup Bridge was our gateway to it. Vijay Rayapati, CEO, Minjar 

The event was an important chapter in the history of India’s tech landscape for multiple reasons.

slack-for-ios-upload-1-nullFor one, it was the first step in breaking down borders between Silicon Valley and India. It is no easy feat to gather the top BD and Corp Dev executives from the largest tech Silicon Valley giants all together under a single roof. But with representatives from 65 corporates meeting 28 startups driving 120 connections for partnerships and investment/acquisition discussions, the very fact that the doors were opened, some even knocked down, was a giant leap for the ecosystem.

We were able to have of bunch of  meaningful 1-1 conversation with potential strategic partners. Sunil Patro, CEO SignEasy 

The second win – a powerful collaborative relationship between TiE Silicon Valley and iSPIRT – was one of breaking down barriers. The coming together of two impactful organizations driven by a similar vision so seamlessly to build a momentous event in ~10 weeks of planning was nothing short of inspirational, an affirmation of the power of the volunteer-driven model that iSPIRT has established itself upon.

The third win, however, was arguably the most powerful – that of breaking down the BS among even the most experienced entrepreneurs in India. iSPIRT has long held a position of being an unbiased stakeholder, with the primary goal of driving positive change in the tech startup ecosystem. Mature entrepreneurs in India, historically big fish in a small pond, have long believed their systems, their pitches, their stories, had been tried, tested and proven. However, playing on the global stage is a whole new ball game and iSPIRT stepped in to break down the BS for entrepreneurs.

I thought I had my deck all figured out. I thought I knew my pitch and had the details at my fingertips. But then I started getting really valuable, thought-out feedback from iSPIRT and I realized I had so much to improve on. I had to focus on pitching to partners, not customers. My narrative was made crisper and my focus was changed from ‘what we’ve done in the past’ to what is coming up next. All of that feedback resulted in a much stronger pitch and more engaged conversations with partners after. Pallav Nadhani, CEO FusionCharts 

slack-for-ios-upload-nullStartUp Bridge India, with an NPS of 68%, was another valiant step towards putting the Indian startup ecosystem on the global map alongside mammoths like the US and Israel. Team Indus, an Indian startup working to land a rover on Mars, is India’s literal moonshot. Startup India, working to increase cross-border investments and M&A, was India’s figurative moonshot. And after Startup Bridge, it was clear, that this moonshop has a robust arm and is gaining an increasingly powerful momentum.

The story of India’s tech landscape is being written as we speak, and the future is nothing short of exciting…

StarupBridge India is an important step forward for India’s journey as a Product Nation. For the first time, it brought together India’s top global startups at this scale to meet and connect with Silicon Valley’s company to explore potential strategic partnership. This conference will be referred as seminal for years to come as it created a key turning point of software products cross border partnerships. M Thiyagarajan (Rajan), CoFounder & Fellow iSPIRT

Will the Revolution Happen?

Revolution is not an easy word to throw around. Those cheering for a software products revolution in India must look at the historical context.

Innovation Factory

So many countries and communities have tried to emulate the amazing startup culture that exists in the United States, specifically in the Silicon Valley. The Valley is not only a fountainhead of creation and innovation in computer technology but also of commercial execution and expansion. For those who have some interest in this phenomenon, the reasons are obvious. Few weeks ago, I came across the wonderful book about the Bell Labs, “Innovation Factory” and it gave this phenomenon yet another perspective.

The book traces the history of how a powerful team came together to solve a big problem for humanity and also monopolistic wealth creation. The Bell Labs, in the decades before and after the second world war, was pretty much where everything that is the basis of modern communication and computer technology was invented. From the transistor to satellite communication, from fiber optics to UNIX, the Bell Labs became a factory of sorts for innovation. The labs were manned and managed by some of the finest brains of the time, sourced from the best American universities. Together, they had an opportunity and to solve a great problem for humanity, how to bring people who lived far apart, closer. And in return they ran a near monopoly in telecommunications in the United States, protected by dubious patent laws.

This team in the Bell Labs was the precursor to the next revolution, the one that came a few decades later, when the action shifted to the West Coast and Stanford University, when William Shockley, the co-inventor of the transistor moved to the West Coast to setup his semiconductor venture. Almost all of the semi-conductor companies found in the silicon valley at that time were started by employees who left the Shockley venture. Soon semicondutors became cheap and the startup culture spread fast. This second revolution, was driven by teenage hobbyists who later founded billionaire empires. To help these hobbyists build empires, the mandarins of finance, the venture capitalists, were already there, bringing in their networks and money.

The Indian Context

When we compare this culture to the Indian culture of innovation and wealth creation, we find stark differences. Our telecom revolution, when it finally came, has become synonymous with crony capitalism and corruption. Instead of creating new technologies, we have created new business models, where our telecom tycoons have outsourced the technology and we are completely dependent on our neighbours for handsets, weakening our foreign trade balance and dependency on outside technology.

Our famed IITs are another dismal example how things can go completely wrong. Even as we praise the IITs for producing some of our brightest minds, we should also remember that they have failed miserably compared to their counterparts in other parts of the world to produce any volume of innovation.

Even as we are saddled with “third world” problems, our governance is stuck in the 19th century. The Bell Labs had access to a unified market which helped them scale quickly. Our big problems of housing, sanitation and healthcare are all fraught with legal and regulatory red-tape. The only recent example of wealth creation is that of the IT Service industry which was again, less of an organic phenomenon and more a beneficiary of globalisation and reducing cost of communications.

So when we talk of starting a software products revolution in India, we are in effect talking of replicating the American culture of high paced innovation and commercialization in India. But what we forget is that we lack any historical or cultural context to bring in this revolution. Just because we have a whole lot of software engineers, there is nothing to suggest that they will start innovating suddenly and recreate the decades of learning that is subtly passed on through culture and smalltalk.

E-Commerce Nation

This places where technology built by Indians has touched common people are in e-commerce, travel and classifieds. Here we have home-grown companies that have created technology solutions and enabled people to see the benefit of transacting online. Even though these are still not pure technology companies, a number of Indian software products are founded by employees of these early e-commerce companies.

But what is badly needed is a “breakout” success, but there is no guarantee how soon that can happen. We can only hope that one of these companies becomes very large and creates a “mothership” like Bell Labs that then becomes the fountainhead of a revolution.

The other thing to note is that these revolutions were brought about by a significant shift in technology that opened new avenues for communication and commerce and these opportunities were successfully monetized by companies that were closest to these innovations. Hence to bring in such a revolution, we must build engines that invent those paradigm shifting technologies.

The real problem in Indian product companies is not lead generation or sales, but building innovative technology. On top of it, most Indian software products lack good quality and are not designed to be inspiring, though this is slowly changing. The problem in this model is that we are now competing with the best in the world and time is running out. My guess is that the Indian company that breaks this mould of mediocre technology, quality and design will most likely be the Indian mothership.

Is Software Innovation an Art or a Science? It’s Artful Science or Scientific Art!

When we think of Software Product Innovation, we imagine getting “Eureka!” moments 3 am in the morning, getting up and writing down inspired thoughts and coding them the next morning!

Reality is much more mundane and is more of evolution rather than sudden insprirations from the sky!

Yahoo started because Jerry Yang and Filo just wanted to create a searchable directory of information first at Stanford University and then San Francisco in general!

facebook started as a teenage testorone-fueled comparion site for Harvard students to post pictures of fellow girl students and rate who’s hot and who’s not! From there it evolved into directories of students in universities to find each other for dating more than anythingelse. For a long time, facebook signed up university by university and not the general public-oriented thing it is now!

This stands for enterprise software products also – Oracle Relational Databases were less expensive, clumsy knock-offs and replacements for Digital Equipment Corporation’s RDB/VMS relational database system.

Before Microsoft Word and Excel spreadsheets, there were Lotus Ami Pro and Lotus 123!

Before Google search, there were DEC Alta Vista search engine and Yahoo!

What made all the successful ones innovations in their own right were not just technical superiority but they took useful innovations and products before them and fixed annoying problems with their usages or expanded the concept of who can use them additionally or fixed usability problems with them.

Or they took an older concept and applied it to a new platform!

Or took an older concept and applied it to a newer market!

So if you want to innovate, you don’t necessarily to invent something new. You can innovate by doing one of these:

—- Is there something useful but not so easy to use? Can I fix it by making it easier to use? (Google’s single search box in the middle is a great example – Alta Vista got lost in boolean searches and requiring ANDs and ORs when specifying search. Google said – don’t worry about all of that stuff. We will take care of it. Just type in what you want into that box!)

— Can I take something useful and apply it to a new market? eBay India was another company before it became eBay bought it and made it eBay India. Flipkart is India’s Amazon. Cleartrip is India’s Expedia! Make no mistake. They are not just copies. Flipkart uses courier delivery. Cleartrip is useful for buying train tickets less painfully than when going to the IRCTC website. They all add some value and difference!

— Can I take something in one platform and make it suitable and applicable to another platform? Mobiile versions of applications may need to be differently designed and executed than an online, browser version of something.

— Can I build a family of products around one idea with more features? Personal, Professional, Enterprise versions of software is a fairly standardized way of adding additional features but orienting them towards different markets.

— Can I build a family of products that are related to each other but different from each other in functionality? Word, Powerpoint, Visio, Excel are all examples of slightly related products but providing different kinds of functionality.

Many times, we think that innovation is coming up with something completely new,. Successful innovations have all fixed or fine-tuned something useful but had some problems that were preventing widespread adoption.

Sometimes it is as simple as figuring out what these are and fixing them. And also thinking about related things so that you are thinking about a “family of products” rather than a single “one hit wonder”.

Wikipedia provides a clear definition of Innovation:

Innovation is the development of new customer value through solutions that meet new needs, unarticulated needs, or old customer and market needs in new ways. This is accomplished through different or more effective productsprocessesservices,technologies, or ideas that are readily available to marketsgovernments, and society. Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different (Lat. innovare: “to change”) rather than doing the same thing better.