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Content marketing your way to multi-million dollars in revenue – iSPIRT Playbook Roundtable

April 4, 2015 @ 11:00 AM - 4:30 PM

Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by an iSPIRT maven who is an accomplished practitioner of that Round-Table theme.

The Playbook Roundtable (#PlaybookRT) on content marketing is a brainstorming session on how to acquire users at scale and confer them to customers without paying a dime through content marketing.The playbook roundtable is facilitated by Paras Chopra, founder and CEO of Wingify (the makers of VWO). Paras founded Wingify in 2009 and the company today has 3700 customers across the globe including the likes of Microsoft, AMD and Groupon, and is known as one of the SaaS poster boys of the country.- How to generate initial traction for your product with content marketing?
– How to target your content to the right audience using personas?
– How to get top marketing experts in the world your biggest influencers?
– How to measure RoI on your content marketing?
– How to scale up the team?
– How to get covered on TechCrunch, trend on HackerNews and write for the likes of Moz and Smashing Magazine?

If you are interested, please fill the below mentioned form. If shortlisted, we will confirm by 31st March 2015


April 4, 2015
11:00 AM - 4:30 PM
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14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura,
Delhi, Delhi Delhi 110034 India
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