iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
As someone who has attended many events such as the Nasscom Product Conclave related to Software Products, I was intrigued by the concept of an one-day Boot Camp organized by iSPIRT (Indian …
Continue reading “A day at the Product Nation Camp at Pune #PNCamp”
It’s not often I find myself in a roomful of people driven by a shared vision. Inspiration was inevitably seeping in. It took me not more than a couple of …
Continue reading “Breaking the Status Quo: Takeaways from a Revolution Taking Wings #PNCamp”
The face of marketing has evolved over the years. What worked ten years back is no more considered today! The idea about product companies used to be something like a …
Continue reading “Digital Marketing – Growth Hacking Course”
When I started JamBuster with Suneeta in 2004, I wanted to build a technology management software products company in India. Little did I know, that we would be part …
For mobile apps, there are three dominant pricing strategies: Premium, Subscription and Freemium. According to a report by app-store analytics company, Distimo, freemium now accounts for 71% of Apple AppStore …
As this article is being written, possibly one of the greatest Viral campaigns EVER is being rolled out for the movie – Anchorman 2 – The Legend Continues set for …
Continue reading “Stay Classy! – 8 Rules for 21st Century Marketing!”
When building the mobile interface for their existing products, Product Owners are faced with quite a few perplexing questions, especially related to the user experience on mobile. A report from …
Continue reading “Approaching Mobile UX – A Product Manager’s Perspective”
More than 3000 product companies generating revenue of $2 Billion – that may sound miniscule compared to $100 Billion IT services industry. It is pertinent to look at how the …
Continue reading “Nurturing Product Managers & Entrepreneurs”
On a typical Saturday morning in Bangalore, a small group of design practitioners and product folk got together at the Fusion Charts office in Koramangala. They were attending an informal …
Continue reading “Bangalore: 30th Nov 2013 | Design Thinking round table with Eskild Hansen”
Vivek from iCreate facilitated yet another juicy round table with lessons learnt ‘from the trenches’. While this article provides a distilled summary, it cannot do justice to in-person learning. I …
Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem …
Continue reading “Owning the Transaction – Why Marketplaces Need to Think Like SaaS Businesses”
For every successful movie one requires a huge team effort from the story writer, producer, actors and directors to the light guys, similarly for a startup to benefit one requires …
Continue reading “This is just the beginning …..picture to abhi baki hai dost.”
As you know, the Indian software product industry is still in its infancy. Your active involvement is essential to nurture and grow this industry and realize our collective dream of …
Continue reading “iSPIRT invites you to participate in the Indian Software Product Industry Survey”
The journey of doing something different for the software products ecosystem that started almost half year ago comes to climax as #PNcamp in Pune this first week of Dec 2013. …
I have been interacting with various startup teams over the last several years, predominantly around ideation, product-market fit, funding, scaling, and strategy aspects of the companies. Before I was an …
Continue reading “What is win or loss means in the game of enterpreneurship”