iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
The biggest challenge a start-up faces in its first year is not discovery but assertion. Assertion comes from customers agreeing that the product is of value and can provide RoI …
Continue reading “Demystifying SaaS conversions – a pragmatic approach to improving your website”
The Pune Round Table on Lean Sales (26 Oct 2013) could not have had product leaders with personalities as different as Kailash Katkar @QuickHeal and Pallav Nadhani @FusionCharts. In this …
MyParichay is India’s Largest job search and career network on Facebook. The company consists of a dedicated group of successful entrepreneurs, HR professionals, and computer scientists that want to capture …
Continue reading “MyParichay – Find jobs by leveraging your network”
PNSummit just pivoted. But only in name. And it was to reflect the true nature of what this first-ever bootcamp for product folks is all about. Many ProductNation friends asked …
Continue reading “What India needs is a bootcamp for existing Product folks”
Get to hear speakers at conferences every day, don’t you? Delivered over the mike, broadcast mode. Speak speak, no listen. It won’t happen. Not at PNCamp Because when folks like Dhiraj Kacker are …
Continue reading “Speaking at PNCamp – Dhiraj Kacker(Canvera) and You”
ProductNation interviewed Sandeep Kumar, Founder of ProductDossier, a company focused on providing integrated project management software solutions to customers worldwide. Read on to understand the genesis of the company and …
Continue reading “ProductDossier – An integrated platform for project planning and execution”
Last weekend, we had a playbook roundtable on sales(mainly B2B) at the Ozonetel systems office in Hyderabad. Aneesh Reddy from Capillary led the RoundTable. The focus of the roundtable was on …
Continue reading “21st #PlaybookRT – 13 Sales Mantras for Product Selling in India – Part 1”
[ There is an interesting discussion in ProductNation on Customizable Product : An oxymoron which triggered me to write this post] I find many people use these words interchangeably. However …
If you haven’t made up your mind whether you should be at PNSummit, then you’re probably thinking too hard. It’s not a Conference. It’s not a Conference. Yes, I said …
Continue reading “Customer discovery meets Indiana Jones at #PNSummit”
An interesting discussion on the theme of ‘Sales’ happened last weekend at Chennai (Orangescape office) as part of the iSpirt round table. Shashank N D from Practo and Girish Rowjee from …
Continue reading “20th #PlayBookRT at Chennai: Sales war stories from 2 SaaS start-ups”
We, Indian entrepreneurs, can think big, can write code, can build a sustainable business, can raise money and we might as well make a successful exit but we still face …
In simple maths, every one of the 100 who saw the videos, was kept engaged for at least 8 minutes. Assuming they didn’t see all of the videos – a …
AnthahPrerana is a carefully thought out program which plugs some very essential gaps in the eco-system. It’s an inspiring and action packed program which combines the value of celebration through …
TV addict Kids in India simply love Japanese cartoon character ‘Doremon’ who always come up with very cool gadgets to help his very average and foolish brother Nobita. Doremon’s gadgets …
Continue reading “Susant Pattnaik: Real Life ‘Doremon’ or an Innovation Champ?”
This #PlaybookRT was led by Shivku, techie and founder of Exotel. The theme ‘The Ship of Theseus’ was inspired by the movie released in 2012 and also by a team …
Continue reading “19th #PlaybookRT – Insights on the Indian Product Ecosystem”