iSPIRT ProductNation Branding RoundTable: Why Product Branding is important for Startups?

As usual, the 16th iSPIRT RoundTable was a great learning experience. Many thanks to Avinash Raghava & iSPIRT for conceptualizing it, and to Helion Ventures for sponsoring the venue and …

Bootstrapping Products with Services

Because it’s often so difficult for entrepreneurs to obtain seed funding for their startups, bootstrapping is one of the best methods to self-fund their projects. If outside investment capital is …

Success Factor: Idea with Business Potential

Every engineer dreams of building his/her own product. Most ideas don’t progress any further, either because it was idle thinking, or on further reflection, they become less interesting. When a …

PromptCloud is a powerful cloud-computing DaaS (Data as a Service) engine involved in ‘Big’ data acquisition

PromptCloud is a powerful cloud-computing DaaS (Data as a Service) engine involved in ‘Big’ data acquisition. PromptCloud crawls data that’s spread all across the web and converts it into meaningful …

Events Landscape 2.0

About four months ago, most of the core volunteers that had built NASSCOM Product Conclave into a successful event gracefully handed over the keys for NPC’13 to a new team. Thereafter, in …

Part 2: Emotionalizing the software products .. Uh…what?

The first step: build customer empathy Microsoft built test tools in Visual Studio 2005 to address a virgin test market worth about USD 3 billion at the time. However, the …

Interviewstreet’s Role in Recruiting Software Developers

Launched in 2009, Interviewstreet’s recruiting tool helps companies hire software programmers. It was the first Indian company to be chosen for an incubation program at Y Combinator, a Silicon Valley seed …

The march of the product brigade!

For the last fifteen years and more, there has rarely been a meeting of visionaries and practitioners in the IT industry where somebody does not offer the view that the …

Some Takeaways from the #PlaybookRT on Effective Product Mgmt: Applications and Benefits for Technology Startups and SMB

The fifteenth #PlaybookRT with focus on Product Management was held at PubMatic office in Pune. It was led by Shrirang Bapat (VP Engg at PubMatic). Shrirang set the stage for RT …

In praise of the Sales Playbook

There have been a lot of posts recently on the need to have a well-defined sales process: something I heartily endorse, by the way. The challenge often in smaller companies …

Corporate Trainings are now Fun and Digital, thanks to MindTickle

MindTickle – ranked by Business Today as India’s coolest startups – is a gamified social learning platform founded by four enterprising men, who are were so passionate about games that …

Are we selling too tactically? – Best Practices to Optimize Sales Performance

Between January 2013 – March 2013, we at ValueSelling – India surveyed 130 end-user organizations, about their sales effectiveness practices and challenges, that the sales leaders face today and what …

Protect your Enterprise Network from infected BYODs – A disruptive product from i7 Networks

Manjunath Gowda (Manju), CEO if i7 Networks, shares his experiences of starting up a products based company, ground up from India. In this freewheeling chat, he discusses on various topics …

Are you asking the right questions?

Similar to the Chief Executive (CEO) of a company, a Product Manager should also question the process that goes into the creation of a product / service. Treating the organization …

iSPIRT ProductNation Playbook RoundTable on Sales.

In line with iSPIRT ProductNation Playbook objectives to support the emerging software product development industry in India, we are conducting a Round Table (#PlaybookRT) to share, discuss and learn from experiences for sales …