Is your company dependent on Innovation? Grow the right Culture First! The rest will take care of itself!

There is a reason, Mark Zuckerberg sits right next to the Summer Intern from University of Waterloo (True Story – Daughter of an Indian friend of mine!). No separate office, no glass windows to look out of! Sergei Brin and Larry Page are worried sick of “Not Enough Innovation” out of Google! They all focus …

Fullerton India – Revolutionizing India

At a time when “Cloud” was still a buzz word and “Platform as a Service” as a category didn’t exist, Fullerton India was looking  for the next generation computing technology to help them build business applications faster, cheaper, better.  Fullerton India stumbled across OrangeScape Platform (formerly known as DimensionN). They realized that the conventional approach …

Introducing #alpha: Showcase For Your Product Or Startup At The #NAMA Conference

We’re pleased to announce #alpha, a product and startup showcase at our flagship conference #NAMA, being held on October 10th 2012, at The Westin in Gurgaon. While #NAMA is largely going to be about in depth conversations about the digital industry in India and the road ahead, in a 20 minute Q&A format (and 10 minutes …

Sanjay Parthasarathy’s Mantra for Product Entrepreneurs: “If You Can’t Think Big, You Can’t Really Scale”

Even top-notch corporate executives get bored with their work and that’s what happened to Sanjay Parthasarathy. Maybe in such cases the corporation is no longer seductive enough to feed the creativity or a stray thought emerges to create something on one’s own instead of creating newbies at corporations. Sanjay spent a little more than two decades at Microsoft, …

TechSparks 2012 Unveils the Top 30 Tech Product Startups from India

TechSparks, the flagship event of Yourstory.in, the biggest tech product startup showcase in India, is now in its 3rd edition. The Grand Finale of TechSparks 2012 was held in Bangalore on September 8th, after the 5 roundtables which were conducted in Mumbai, Delhi, Ahmedabad, Chennai and Hyderabad over a period of 4 months. Techsparks 2012 was presented by …

How Silicon Valley’s Community Gives Back

Editor’s note: “Silicon Valley is a unique, vibrant intermingling of different ideas and cultures resulting in innovation coming from all parts of the world,” says Raju Reddy, executive vice president of global services at Hitachi Consulting. And it was the ideal location for the recent Sevathon 2012, the annual walkathon that brought together more than …

Be There or You Will regret it – Product Conclave 2012

NASSCOM Product Conclave (NPC) 2012 is an exclusive forum for product entrepreneurs looking to get actionable takeaways and learn from experts, peers and practitioners on their Go-to-market strategy. NPC 2012 promises to motivate, inspire and educate. An all star cast of product entrepreneurs, including Ram Shriram (Sherpalo Ventures), Sajiv Sidhu (i2 technologies) will share their …

4 Secrets to Pitching Your Product

Your products are finally off the production line and ready to sell to retailers.  But where do you begin? Or maybe your brand is successful in regional retailers but you can’t seem to get your foot into big box retailers. The truth is, it’s not enough to have an amazing product. You also need to …

Techcircle SaaS Forum 2012 announces top 10 SaaS startups in India

If there is one area within the new-age technology that is red hot right now, it is software-as-a-service or SaaS – both in terms of startup activity and as a tool for entrepreneurs to build a low-cost business from scratch. Techcircle.in has come up with a listing of India’s top 10 emerging SaaS companies who …

Untested ideas to increase the effectiveness of your B2B newsletter

What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a list of other “must-read” blog posts. New success stories, white papers and how-to videos. And upcoming events, webinars and job openings in some cases. It …

Who are the “early adopter” Venture Capitalists in India

Like you, I assumed that all VC’s are risk takers. I mean as an asset class if you have to provide the highest returns over the long term, I would suspect you have to take big risks to get big returns. The average Indian bank has been giving around 8% annual returns on FD (source), …

Do we really need a Product Manager?

Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a context for this term Product Manager (PM). For any product business that is trying to turn an idea into a …

5 Indian companies that get marketing

Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management schools for this but there are a whole lot of other softer aspects at play – limited exposure to different cultures around the world, limited …

Want mass media coverage? Dumb down your story.

As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere look up your company. Team members thump their chest and show the coverage to their wives and girlfriends. You reach potential customers too if India …

Tourism and technology. And Marketing.

Dubai. Singapore. London Olympics. The Olympics. They’re all large parties. Dubai (8th most visited in the world) knows this – markets itself well, over 7 Million people come there every year, 450 Hotels spring up, they need software to automate, a company like Knowcross benefits. (they sell to Hospitality) Marketing brings footfalls. Singapore (5th most visited in the world) …