We had the incredible opportunity to host Dr. Don Norman in Bangalore in February this year. Dr. Norman is a living legend of the design world having operated in the field for over 40 years. He has been Vice President of Apple in charge of the Advanced Technology Group and an executive at both Hewlett Packard and UNext (a distance education company). Business Week has listed him as one of the world’s 27 most influential designers. Dr Norman brings a unique mix of the social sciences and engineering to bear on everyday products. At the heart of his approach is human and activity-centred design, combining knowledge of cognitive science, engineering, and business with design.
Dr. Norman spent a very productive week understanding the education system, healthcare system and the India Stack among other things. Centered around his Earth 2.0 concept, 10 startups participated in Poster session where Dr. Norman discussed the feasibility and impact of their products. The week culminated in a public talk by Dr. Norman where he discussed his experiences in India and looked at System design.
Presenting to you his complete talk from the session on 22nd February.
P.S. – Dr. Norman is a very soft-spoken person and we ran into some audio difficulties with the recording. We tried our best using different recorders and utilities to enhance his voice, however the audio is not the highest quality throughout the video. Apologies in advance.