Fullerton India – Revolutionizing India

At a time when “Cloud” was still a buzz word and “Platform as a Service” as a category didn’t exist, Fullerton India was looking  for the next generation computing technology to help them build business applications faster, cheaper, better.  Fullerton India stumbled across OrangeScape Platform (formerly known as DimensionN). They realized that the conventional approach to build a whole host of of application in the “White Space” area will be heavily time consuming taking anywhere between 30 to 90 days for an application.

And, added to that complexity, these applications change every other week and change management becomes a huge challenge. OrangeScape helped Fulllerton to fill this gap by providing a platform approach not only to build these new applications, workflows as per their business process but also to frequently upgrade them as the business need changes. Listen to Pramod!

Mr. Pramod Krishnamurthy who as EVP – Technology (2005 – 2010) at Fullerton India Credit Corporation Ltd. (FIC) talks about his discovery of OrangeScape and how he adopted our platform which ultimately resulted in their IT team building business apps faster than they would have done in the traditional mode.

Pramod shares more on this success story over a video here and ends with a message to his peers on cloud adoption and working along with emerging companies. Pramod is currently CTO at Birla Sun Life Insurance.

Watch the Video on the Organgescape blog

Introducing #alpha: Showcase For Your Product Or Startup At The #NAMA Conference

We’re pleased to announce #alpha, a product and startup showcase at our flagship conference #NAMA, being held on October 10th 2012, at The Westin in Gurgaon.

While #NAMA is largely going to be about in depth conversations about the digital industry in India and the road ahead, in a 20 minute Q&A format (and 10 minutes for an audience Q&A), we also want some fresh (and great) products and fresh business ideasto be showcased.

Why #alpha

With #alpha, we want to achieve two things – try and dispel the notion that India is not a market with great products or one for innovation, and that innovation happens only in startups.

It needs to be unique, fresh and interesting – the alpha product or alpha startup (and alpha as in top-of-the-gene-pool, not half-done-readying-for-beta). Brownie points if you choose #alpha as the platform to announce/launch your product or announce you business.

So whether you’re a startup or a large company, if you’ve build a great product that you think will wow #NAMA attendees and MediaNama readers, we’ll give you the opportunity to showcase the product. If you’re a startup with a fresh and interesting business idea and and you want to announce your launch, we’ll give you the platform.

You can fill out the form for #alpha at http://nama.cc/alphaform.

The last date for submission is 19th of September 2012.

Please be as detailed as possible and sincere about what are the features of the product. We’ll need to see the product (see a demo, see screenshots) and speak with you before taking a decision on featuring the product at #alpha. If you’re selected – and the decision is very subjective – we will need to be involved to curate your short talk as well.

Sanjay Parthasarathy’s Mantra for Product Entrepreneurs: “If You Can’t Think Big, You Can’t Really Scale”

Even top-notch corporate executives get bored with their work and that’s what happened to Sanjay Parthasarathy. Maybe in such cases the corporation is no longer seductive enough to feed the creativity or a stray thought emerges to create something on one’s own instead of creating newbies at corporations. Sanjay spent a little more than two decades at Microsoft, at the forefront of many new initiatives including the Startup Accelerator Program, which he headed, before he exited to become a startup entrepreneur and investor. The geeky executive headed home after a long stint in the US, to Chennai and started Indix, which is into data analytics and products that impact people’s lives. It would be of relevance to indicate that Sanjay directed Bill Gates’s first visit to India in 1997 and that led to a spurt in Microsoft’s India activities and also had high and positive impact on the software industry in India. Besides being an entrepreneur at Indix, he also plays angel investor and mentors startups in the US and in India. In conversation with YourStory, Sanjay spelt out his philosophy and his point of view.

You were in the US for 23 years; you graduated from MIT, worked at Microsoft for 19 years, what triggered you to come back to India?

I think I was a little bored, and the opportunity here was quite ripe, so it is really a combination of these two things.

If you have to look back at your corporate journey heading various divisions at Microsoft, what were some of your biggest take-aways?

Probably, creating things from scratch. I was with the Internet Explorer, then with .Net, and I helped set up the startup business accelerator. So, I always started things from scratch at Microsoft, so that was the biggest learning to do the startup kind of thing.

Starting stuff in bigger organizations vs. starting up as nobody, what are the differences?

Philosophically, they are the same things. You still have to argue for money, though the funding comes from the company in one case, you still have to put your idea out in the market, you still have to recruit a team, as they don’t give all of that to you, you have to take it. In a way, you have to do the same things.

Read the complete Interview by Raghu Mohan for YourStory.in

TechSparks 2012 Unveils the Top 30 Tech Product Startups from India

TechSparks, the flagship event of Yourstory.in, the biggest tech product startup showcase in India, is now in its 3rd edition. The Grand Finale of TechSparks 2012 was held in Bangalore on September 8th, after the 5 roundtables which were conducted in Mumbai, Delhi, Ahmedabad, Chennai and Hyderabad over a period of 4 months. Techsparks 2012 was presented by Intel in association with Amazon Web Services, Qualcomm, Sequoia Capital, CNBC TV 18 Young Turks and VentureBeat.

Registering more than 800 applications to become a TechSpark, the response was overwhelming and the jury comprising of investors, successful entrepreneurs, industry experts and the Yourstory team had a tough time shortlisting the top 30. Applications were received from all over the country and the diversity was immense. From education to healthcare to cleantech, there were companies in every sector with a common motive – leveraging technology to build great businesses.

The Techsparks 2012 Grand Finale had the theme “The Smartest Way to Scale Up” and the entire day was organized around that. Starting with an introduction from Shradha Sharma, founder of Yourstory.in, the high-on-adrenaline event was given a huge pump by RJ Sriram and DJ Dhruva maintaining the tempo. Shradha’s introduction was followed by an in-depth keynote by Shailendra Singh, MD of Sequoia Capital, who outlined some of the most important factors for ‘Building a Business’. The ensuing Panel Discussion was a highly engaging one with audience actively participating in the discussion. The Panel consisted of Narendra Bhandari (Director, Intel Software and Services Group – Developer Relations (Asia-Pacific)); Shailendra Singh (MD, Sequoia Capital); Gautam Gandhi (Head – New Business Development Emerging Markets, Google); Joe Ziegler (AWS Evangelist for Australia and New Zealand); M. Maheshwar Rao, IAS (Commissioner for Industrial Development and Director of Industries and Commerce, Govt. of Karnataka); Dr. Wido Menhardt (Vice President, Head, Philips Innovation Campus) and was moderated by Ravi Gururaj (Vice President, Cloud Platforms Group, Citrix).

Read the complete story at YourStory.in

Be There or You Will regret it – Product Conclave 2012

NASSCOM Product Conclave (NPC) 2012 is an exclusive forum for product entrepreneurs looking to get actionable takeaways and learn from experts, peers and practitioners on their Go-to-market strategy. NPC 2012 promises to motivate, inspire and educate. An all star cast of product entrepreneurs, including Ram Shriram (Sherpalo Ventures), Sajiv Sidhu (i2 technologies) will share their proven techniques for product success. Over 60+ hours of goal oriented track sessions in the areas of product management, marketing, sales and business development will help you learn from people who have previously built, are currently building or are looking to build global product organizations.

4 Secrets to Pitching Your Product

Your products are finally off the production line and ready to sell to retailers.  But where do you begin? Or maybe your brand is successful in regional retailers but you can’t seem to get your foot into big box retailers. The truth is, it’s not enough to have an amazing product. You also need to have a solid business plan to present to retail buyers.

Based on our experience from both the buying and selling sides of the retail table, and now sharing advice to help entrepreneurs get into national retail locations, here are four pitch strategies we’ve found hit the sweet spot of retail buyers across America.

1. Answer the question, “What’s in it for me?” A common mistake is to focus on what the retailer can do for your product. Expand your thinking! A key to capturing a buyer’s interest is showing them how your product meets her financial needs and strategic vision. Financial needs are usually related to revenue or profit margin. Strategic vision can be corporate goals or growth strategies.

For example, let’s say your company, Friendly Tools, sells manual hand tools that are easy to use, compact for storage and designed with the novice user in mind. Think about the strategies important to the home improvement retailer you are targeting. If their goal is to attract more novice home improvement do-it-yourself-ers (DIYers), the following demonstrates how Friendly Tools’ can rework their retail pitch to align with this retailer’s needs:

  • The Friendly Tools brand of manual tools can help drive traffic and sales among your target shopper: the novice home improvement DIYer.
  • Friendly Tools can help to increase your top-line revenues with our unique brand positioning of “Made by DIYers for DIYers.” No other competitive brand competes in this space, therefore, our product line won’t cannibalize sales of your current products. Rather, we can help you bring in additional revenue.

Original post can be accessed at Open Forum. Posted by Romy Taormina and Vanessa Ting

Techcircle SaaS Forum 2012 announces top 10 SaaS startups in India

If there is one area within the new-age technology that is red hot right now, it is software-as-a-service or SaaS – both in terms of startup activity and as a tool for entrepreneurs to build a low-cost business from scratch. Techcircle.in has come up with a listing of India’s top 10 emerging SaaS companies who have shown significant market traction, created unique products or services that can disrupt existing markets and most importantly, have a very high potential to make it big in the coming years. The listing has been compiled by a distinguished jury comprising Shailendra Singh, MD, Sequoia Capital; Manik Arora, MD, IDG Ventures and Mukund Mohan, an active angel investor. These 10 companies have also showcased their products during Techcircle Runway at Techcircle SaaS Forum 2012, in Bangalore on Aug 31. Here are brief notes on the 10 startups (note: this not a ranking, the companies are arranged in alphabetical order).

Read the complete post at TechCircle.in