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Guiding the customer “Wow” journey from Discovery → Signup → Onboarding for SaaS Startups – Product teardown roundtables (Delhi)

18th November, 2017 @ 11:00 AM - 4:00 PM

This set of PlaybookRT will focus on “Guiding the customer journey from Discovery to Signup & Onboarding – for SaaS Startups“.  We start the new year, post Diwali, with a set of Product Teardown PlaybookRT. These teardowns are being planned for all our startup cities in quick succession (see schedule below). We will begin with a teardown RT in Chennai which will be facilitated by Suresh Sambandan (KiSSFLOW), Bharat Balasubramanian (FreshWorks).

Apply to get your slot here.

SaaS is awesome – you can build a real business with a small team sitting in India serving customers all over the world, turning in real profits and growing real fast. To get your SAAS revenue and growth engine running, you need to find a product fit with a good market, and ensure that your website and marketing convey the right message. With a few things like integrations, marketplaces and email marketing figured out, you can hit an awesome growth rate without having to spend tonnes of money on hiring an army of sales-people.
In this playbook, we look at how to get your messaging right, and building a website and signup/on-boarding flow that converts with very little human intervention. This roundtable would begin with a deep dive into the company’s Idea, Discovery Process and navigate through the Landing Page, Sign Up, and its “Wow” experience. The format of the playbook is built around quick 10 minute demos, followed by peer-feedback moderated by SAAS founders & experts who have already built successful SAAS businesses.

Registration and Pricing

If you are keen to attend this RoundTable, do let us know by filling in your details here. We will confirm your seat subject to availability. All RoundTables are conducted pro-bono. They only payment you have to make is to provide your undivided attention and active involvement in the process. Playbook-RoundTables are a dialogue and there’s no monologue. None!

Teardown Roundtable Schedule (tentative)

City Date Time Venue
Teardown RT in Chennai 4-Nov-2017 (Sat)  11am – 4pm  TBC
Teardown RT in Bangalore 11-Nov-2017 (Sat)  TBD
Teardown RT in Delhi 18-Nov-2017 (Sat)  TBD
Teardown RT in Hyderabad 25-Nov-2017 (Sat)  TBD
Teardown RT in Pune 2-Dec-2017 (Sat)  TBD
Teardown RT in Mumbai TBD


These are founder invite only events. Date, Time & Venue details will be sent along with the confirmation.

Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by an iSPIRT maven who is an accomplished practitioner of that Round-Table theme.


18th November, 2017
11:00 AM - 4:00 PM
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