In discussion with the Founders of Qualitia

Today there are proven automation tools in the market from  HP, IBM as well as open source tools like Selenium, Webdriver but the success does not lies in just investing in to tools but putting right strategies, best practices in place.

Qualitia is a one of its kind platform which intern leverages these tools as an execution engine while enabling users to adopt RIGHT strategies, best practices, where in now test automation designing, test automation development and even detailed reporting happens in Qualitia. We interviewed Rahul Chaudhari(MD & CEO) & Sudhir Patil(Founder Director) about the company’s product development journey & their advice for startups.

Q)    What was the Vision with which you launched the company ?
Vision is to empower the manual test engineers to contribute to test automation worldwide. Which has been a job of the technology resources till today, but we see a larger opportunity to empower the 90-92% of the QA community who come from the domain background or functional knowledge background and empowering them to drive test automation way faster then any traditional way of automation. Test automation challenges are primarily attracting resources who were good in development technologies and then making them work into testing. Bridging the gap between domain and technology expertise to dramatically reduce the turnover time in test automation. This will empower the SME’s manual test engineers that are the existing strength of every company to drive automation themselves. Also to reduce the maintenance effort and cost  of enterprises to help them to invest into test automation.

Q)    How will the product help startups to scale up?
In terms of startups where the focus is primarily development and they realize the importance of test automation, some barriers exist primarily:

  • The competencies required to drive test automation.
  • The Cost of commercial licenses. 

We therefore provide the solutions through Qualitia where startups can get the licenses on subscription model at around 23% of cost of their QA resource with 200% increase in the productivity leading to huge savings for a Startup from day one. 

Q)    Which are the important markets which you are looking at?
India contributes the maximum of users, where as US contributes 60% to the buying space worldwide. Therefore a balance needs to be created between them therefore both are important markets for us. 

Q) What is the next 1 year roadmap for the company?
We would look to drive success stories in the markets/segments identified and anchor  customers in these markets. Since US is a mature market where we have been present for the last 2 years we would like to build on the success realised
 by customers there.  The target is to grow the revenues in double digits. 

Q)    What advice would you give to new startups?
For any product – The idea and its research is important keeping in mind ability to take the product to the market. Time is of the essence. Therefore it is very important to ensure that the fructification of the product on real time is very important. 

Q)    What has been your go to market strategy?
Identifying the focus clearly, and slowly expanding the market.

Guest post by Nakul SaxenaNITEE