iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Advisory boards are rarely meant for fixing fundamental flaws with business plans. Having big names on the advisory boards, purely for their name value, rarely works. It might help a …
Continue reading “10 Rules for Effective Product Company Advisory Boards!”
Building products when you know the need is hard. Building products which create a new market is harder.In the first case, you know a problem, you envisage a solution and …
They say lighting does not strike twice, but it definetly did at Kunzum café where the 4th #PNMeetup was happening. The theme “Making your product go viral on a low …
iSPIRT is organizing a hands-on round table for software product startups on Effective product management and delivery in a startup context.These roundtables at Bangalore and Delhi are interactive sessions where we want to …
Update: Some readers have asked for information about MOOCs. A (MOOC) massive open online course is an online educational resource that is available for open access via the web. MOOCs …
Continue reading “LurnQ: Indian startup that’s building a personalised MOOC”
Was going through popular book “Don’t Sweat the Small Stuff … and it’s all small stuff” by Richard Carlson, PhD and realized lot of the points outlined by Richard are …
Continue reading “Entreprenuers should’t sweat small stuff!”
We are pleased to announce the first Playbook RoundTable for Product Entrepreneurs around Messaging & Positioning. A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective …
I believe one of the best ways to learn marketing and business in general is to learn from other people’s successes. And in a bid to do that, I am …
NowFloats – Getting small businesses online in 4 SMSes and 13 minutes! I love clear mission statements, and NowFloats couldn’t be clearer: 9.6 million small and medium businesses need a …
Continue reading “NowFloats – Getting small businesses online in 4 SMSes and 13 minutes!”
You may find it useful to read the previous post on importance of ambiguity tolerance and questioning for an engineer transitioning to a product guy before reading this post. When …
Software vendor Stelae Technologies provides a content extraction and automated conversion solution for multiple categories of content. Its product Khemeia™ is a cloud-based technology that combines multiple analytic methodologies into …
Continue reading “Conversation with Software Vendor Stelae Technologies”
Product companies (especially those focused on the Enterprise) always face pressures, primarily that of cash flow in the earlier years, forcing them to take on more services components. This is …
Continue reading “7 Ways to Avoid Your Product Company Becoming a Services Company!”
The First Playbook Roundtable is on “Positioning and messaging for Product Entrepreneurs“. The playbook roundtable is led by Shankar Maruwada and is intended for companies that have a software product (consumer or enterprise), have initial …
Continue reading “iSPIRT Playbook RoundTable: Positioning and Messaging for Product Entrepreneurs”
As Batman (or a CEO, Founder, Partner) would want somethings to be done, or not done, and especially with a plethora of multiple social media channels to be on, a …
Continue reading “SaaS #MadeinIndia Products – Social Media”
The last three business books I read were seemingly all different. “Wired to Care” by Dev Patnaik, “Nanovation” by Kevin and Jackie Freiberg and “Customer Centric Selling” by Michael Bosworth. …