I am a foodie. And a big Zomato fan, no pun intended anywhere. Here, I am going to talk about everything we foodies love about Zomato and all the things …
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Content Generation – The 10 commandments
Content Marketing is increasingly becoming a key strategy for product marketers. With prospects and customers ceasing to be passive and, on the contrary, actively gathering information, comparing product offerings and …
EmployWise: Improving the ROI in employee lifecycle management
Effective employee lifecycle management is acquiring importance from a talent acquisition and retention perspective; from an employee satisfaction angle; as well as from a compliance and regulatory viewpoint. Many organizations, …
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Sustaining India’s IT Exports Growth: Why Products are the Way?
Going by its 12th five year plan projections, the Indian government expects that the IT/ITES exports from the country would reach $130 billion by FY 2016-17, up from $69 billion …
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Will B.PAC and iSPIRT Transform Urban Politics & the Software Product Industry Respectively?
While we usually focus on product, process and business model innovation as the main facets of innovation, some of the most impactful innovation can be the result of new organizational …
Product Business is Very Different from Services
What is the difference between software services and products? Why is it important for India to be developing products? First Invest, and Then Reap The business cycle in a services …
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Building for the world? Then take it to the world.
[This post is written for Indian startups. If you are not one, you will not find much value in it. But don’t take my word for it. Read through the …
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Product development is stimulating
“Vision without action is a dream. Action without vision is wasting time. Vision with action can change the world.” Joel Author Baker. Abhiraj Malhotra is “Technology Head & Evangelist” – SchoolPad …
New age platform. What it could be?
We have multiple definitions of platform, but in today’s world where reaching out to people is so easy and absolutely free, one can argue that in today’s context a platform …
Lean way of sales
“Not meeting desired sales target?” is perhaps the most important question in any of senior management meetings. But how do most companies react? Answer: “Re”setting the targets,“Re”structuring marketing campaigns and …
Getting business to use technology and improve productivity – Knowlarity Communications
Inspired by the vision to help small businesses make better use of technology, Ambarish Gupta gets talking about how his Cloud Telephony product Knowlarity, fills a crucial gap in business …
Lessons on Pricing for Product Startups – Consumer and Enterprise!
Since the time Philip Kotler wrote his valuable tome on Marketing, technology has evolved so much that new pricing models like Freemium pricing are possible for both Consumer-oriented and Enterprise-oriented …
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ProductNation is now Proudly Powered by iSPIRT.in
I am happy to inform you that ProductNation will now be part of iSPIRT – a think-tank focussed on transforming India into a hub for new generation software products, a …
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#PNMeetup – Building Killer Products in a young startup – Product Management Secrets from Product Leaders
Designing products is no more about one central idea and executing the premeditated plans in this hyper-dynamic and demanding consumer ecosystem. If you’re a young product start-up – trying to …
UX Lessons from Startups
User Experience or UX dictates the connection strength of your product to your user. From a functional connect by how easily the user can accomplish a task, to an emotional …