Playbooks is one of the key pillars of iSPIRT bouquet.

Playbook in iSPIRT denotes entrepreneurial learning meant for Indian software product startups to become world class and be successful. Roundtable is a format of learning intended for startups that have reached a happy …

Learnings from #PNCamp

For those who aren’t aware, PNCamp is a bootcamp event for early stage SaaS startups. We were lucky enough to get invited to the event in Pune on Oct 8. …

How AdPushup Uses Content Marketing To Power Growth #PlaybookRT

Close to about 15 founders gathered on 1st October at the small and cozy office of AdPushup to participate in a Playbook Roundtable on Content Marketing. This was Ankit’s first …

An outline of entrepreneurial rubbish

Note: This is a long form article. It will take time if you want to read it through the end. If you’re heady about entrepreneurship, you may be offended by …

India Stack for Smart Cities – Usage and Learnings that can be applied

Sanjay Jain, Pramod Varma, Ranga Raj With a lot of momentum being built around Digital India and Smart Cities, we offer a contrarian view of how government agencies and stakeholders …

Why Did 33% of Prospects Reply to This Cold Email?

Cold emails have earned a bad reputation. Prospects see them as a nuisance, and most just hit delete without even a casual read. Even when the message is highly targeted, …

Implications of GST Bill on Startups

The much-hyped Goods and Services Tax (GST), after years of stagnation and lack of political consensus, was finally passed in the upper house of the Parliament, the Rajya Sabha, on …

#PNCamp2: Shortlisted B2C Products for the Product Teardown Sessions

The volunteer team here at PNCamp are excited to share their list of candidates for the live Product Teardown Session. These companies have been selected to have their products analysed …

Content Marketing for growth stage startups – iSPIRT Playbook Roundtable #Bangalore

Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by …

Naming companies and products (part 1)

Recently, a high potential team of founders invited me to be their advisor on marketing strategy. Their product is a employee transport management system based on mobile App and SaaS …

Altizon – Impact of Effectuation

Effectuation (effectuation.org) is a decision-making framework used by expert entrepreneurs. The early morning workshop of PN Camp Introduces this concept and help participants arrive at stakeholder commitments for their product …

Keep Calm and Attend PNcamp 2.0

You’re a dreamer? You’re a doer? You’re a doer-turned-dreamer? You’re a dreamer-turned-doer? If you are some or all of that, you are quite likely an entrepreneur!! It is no secret …

Customer Purchase Insights for Hotel Management Software

SoftwareSuggest is an online platform exclusively dedicated towards Business Software Discovery and Recommendation. We analyze every aspect of the software trends for the customers so that they can purchase the …

Announcing The 2016 India SaaS Survey – A Joint initiative by Signal Hill & iSPIRT

According to a recent report by Google and Accel Partners the SaaS market in India is expected to cross over $50Bn by 2025, driven largely by demand from Western markets, …

Why services firms struggle to build products

I’ve seen this play out so many times over the last few years. A business leader at a services firm will sit down and talk about how they’re working on …