iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Well, just as any other marketing strategy and methodology is important and it works, the concept of email marketing is equally important. Email marketing is sending emails to a group of subscribers promoting your product or services. In fact, most marketers don’t realize that email marketing is one of the major components of marketing. But …
Continue reading “5 email marketing myths you shouldn’t believe…”
We’ve done this for two years. It has been successful. But we still felt that it could be improved. We went back to the drawing board. We thought hard about how we could do this better. And we’ve come back with something that will be more powerful, and even more demanding from our product entrepreneurs. …
Continue reading “50 Companies. 3 Days of Bootcamp. 1 Year of Mentorship. #PNgrowth2016 is back”
Recurring Billing – demystified for SaaS companies Abstract For any SaaS Startup with India market focus, the biggest bottleneck today is recurring billing. It is not available as an open, over the counter service from payment gateways. Most startups have to work around to solve this problem. The workaround may be using an expensive international …
Continue reading “Recurring Billing for SaaS. Is it available in India?”
Conducting business in one’s own country is never easy, let alone conducting business overseas, where rules, regulations and business environments differ. ‘Ease of doing business’ is also an Index created by the World Bank. It ranks economies from high to low, with the former indicating easier, simpler and better conditions for business as compared to …
The ERPNext Conference is an annual event where the ERPNext community of users and developers meet and share their experiences of how they use ERPNext and what they expect from the project in the future. Attendees at the ERPNext Conference ERPNext today is used by more than 3000 companies across the globe and is one …
Last week was a landmark week for all Indians and by sheer coincidence; the country witnessed the launch of two generational shifts. The one that has everyone excited is Jio, a pure, data-only high-speed mobile network. The other that perhaps will have equal transformational impact is its peer in the world of digital payments, the …
Continue reading “Payments 4G (aka UPI) The Best is Yet to Come!”
I see a lot of founders requesting 15min time from me for quick advice. They are clear that it is not a funding pitch, but, more to get my opinion on some of their questions – is this a right market, whether idea has legs, customer size, product feedback, etc. Based on who is requesting, …
A Company name is the identity of a company and what people use to refer to it. Picking a company name at times can be harder than finding a business opportunity, and on several occasions, people have gone ahead and started their company without an apt name. This can damage the value of the company …
For those who don’t know what CTR or Click-Through Rate is, it is the number of times visitors click on the ad placed on your blog divided by the number of views your blog gets. The business rules are simple. You get paid per click that is made on an ad placed in the blog. …
Continue reading “5 ways to increase your CTR on blog posts”
Starting up is hard, make no mistake about it, while media romanticizes startups and mostly talks about the glorious success stories, what goes behind is months and years of toil, frustration, fighting all kinds of odds. Cliched as it might sound but overnight success is the culmination of years of hard work. Bootstrapping a startup …
Continue reading “8 Personal Finance tips for Bootstrapping Entrepreneurs”
How should Indian entrepreneurs think about hiring and scaling teams in Silicon Valley? What are the thorniest hiring challenges? Who should the first hires be? How can founders scale culture globally? To focus on this topic, iSPIRT organized its 2nd Bay Area playbook roundtable– “Building a supercharged team in Silicon Valley”. It was moderated by Jaspreet …
The year is 2030. India is a developed, happy democracy. With a population of over 1.5 billion, it has become a role model for other nations, both developed and developing, in putting public digital infrastructure to enable paperless, presence-less, frictionless transactions. The new generation does not know what a government office looks like and has …
Tax on Services procured from foreign service providers Startups and SMEs in a digital world use many services from across the world. Skype, Google ADwords and hosting services from foreign hosting providers are some examples. So also are the online services of consultants, designers, content writers and developers etc. There is a service tax required that apply on …
In the highly competitive market today, it seems like a trick question on whether a startup should focus on scalability, which seemed to be a trend until last year, or sustainability. Though one might toss for scalability at the very outset, facts speak otherwise. This year, a lot has been written on the high “cash …
Continue reading “Scalability Vs Sustainability – What should come first for a startup?”
You are what you measure. This is especially true for SaaS businesses. Our goals and endeavors center on user growth, delivering consistent value, and profitability. This again depends on the efficiency with which customers can be earned, and nurtured. All this begs a question: how do you know and measure the most crucial KPIs to …
Continue reading “Google Analytics For Particularly Curious SaaS People”