iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Cold emails have earned a bad reputation. Prospects see them as a nuisance, and most just hit delete without even a casual read. Even when the message is highly targeted, the open rate ends up being less than 10% on average. I call it the “Rhino effect”. Most of us have developed a thick skin …
Continue reading “Why Did 33% of Prospects Reply to This Cold Email?”
The much-hyped Goods and Services Tax (GST), after years of stagnation and lack of political consensus, was finally passed in the upper house of the Parliament, the Rajya Sabha, on 4th August this year, almost a decade after it was first introduced in the Lok Sabha in the year 2006-07. It is the biggest indirect …
The volunteer team here at PNCamp are excited to share their list of candidates for the live Product Teardown Session. These companies have been selected to have their products analysed by our expert panel of in minute detail over a 2 hour long session. We expect that the feedback that they’ll get to take back …
Continue reading “#PNCamp2: Shortlisted B2C Products for the Product Teardown Sessions”
Recently, a high potential team of founders invited me to be their advisor on marketing strategy. Their product is a employee transport management system based on mobile App and SaaS backend, targeted at large organizations. I knew finding a great name was a daunting exercise. All the “real” names in English dictionary have already been …
Effectuation (effectuation.org) is a decision-making framework used by expert entrepreneurs. The early morning workshop of PN Camp Introduces this concept and help participants arrive at stakeholder commitments for their product market fit. Vinay Nathan of Altizon talks about application of effectuation in his company and how it made him do more with less. Altizon is …
You’re a dreamer? You’re a doer? You’re a doer-turned-dreamer? You’re a dreamer-turned-doer? If you are some or all of that, you are quite likely an entrepreneur!! It is no secret that a start-up’s journey is action-packed—identifying the right problems to solve, validating possible solutions, getting the product-market fit right, building an awesome product—figuring out the …
SoftwareSuggest is an online platform exclusively dedicated towards Business Software Discovery and Recommendation. We analyze every aspect of the software trends for the customers so that they can purchase the best software from hundreds of such products thronging the market. Since we value the satisfaction of our customers highly, we analyze their requirements with extensive …
Continue reading “Customer Purchase Insights for Hotel Management Software”
According to a recent report by Google and Accel Partners the SaaS market in India is expected to cross over $50Bn by 2025, driven largely by demand from Western markets, in particular from US-based SMBs. Indian firms are noted as uniquely qualified to serve this opportunity given the available talent, mobile-first mindsets and language skills …
I’ve seen this play out so many times over the last few years. A business leader at a services firm will sit down and talk about how they’re working on a product. S/he will quote the usual mix of arguments – services as a business is struggling; Indian firms have challenges making products but they …
Continue reading “Why services firms struggle to build products”
I am Pallav Nadhani from FusionCharts. Like my fellow entrepreneurs, who dream of making India as a Product Nation and building a great ecosystem together, I found my calling answered with iSPIRT Playbook round-tables. I volunteered to become a Maven so I could share, learn and disseminate the best-practices I had learnt in my entrepreneurial …
Continue reading “Asserting my Maven code-of-ethics and being a Proud Maven at iSPIRT”
Hey product manager, let me remind you of that time when you had the perfect roadmap for the market. You had it all sorted out (finally!) with engineering and were clear about what you’d build. Your teams had already worked on a few sprints and you felt that this time, you’d be able to get …
Starting point of a startup is an idea and it goes through a journey of product releases and pivots to reach its product market fit and further scale. Source of this idea is a brainstorming session or hot flavor of the season (foodTech, fintech etc) or even comes from past work experience of the founder, …
Continue reading “Market Maps – Thinking market instead of an idea “
So, you got a startup. Great! You have a product ready and a few users/customers too, Awesome! I am sure you are super excited to take it to next level, right? But thats when the hurdles begin. Users just do not understand it Users don’t go beyond certain point Our product is awesome, but Product …
Continue reading “#PNCamp – No BS feedbacks and teardowns to build great products groundup”
Well, just as any other marketing strategy and methodology is important and it works, the concept of email marketing is equally important. Email marketing is sending emails to a group of subscribers promoting your product or services. In fact, most marketers don’t realize that email marketing is one of the major components of marketing. But …
Continue reading “5 email marketing myths you shouldn’t believe…”
We’ve done this for two years. It has been successful. But we still felt that it could be improved. We went back to the drawing board. We thought hard about how we could do this better. And we’ve come back with something that will be more powerful, and even more demanding from our product entrepreneurs. …
Continue reading “50 Companies. 3 Days of Bootcamp. 1 Year of Mentorship. #PNgrowth2016 is back”