A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the language of your target audience. This workshop is …
Show Me The Money
Who doesn’t remember the famous four words of the 1996 film Jerry Maguire? The relevance of these words encompasses all generations. We look at the rich and mighty with a …
India B2B Software Products Industry Clocks Solid Growth from 2014 to 2015
India’s B2B software product industry has grown nicely since we published the first edition of this index in November 2014 – the top 30 companies are valued at $10.25 billion …
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Three Things To Do Before You Launch Your SaaS Startup To Get InBound Leads
There are 3 items you should do quickly, if you are going to launch your SaaS startup or a new product that caters to a new audience. First, get listed …
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India innovated and celebrated @Inno_fest #IndiaCanInnovate
With whatever little humility we can garner, we created a platform for showcasing, inspiring, and celebrating innovation in India – in less than 27 days!! With the awesome support from …
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Preparing Bootstrapped Companies to Scale the Business
We are pleased to invite you to the Playbook Roundtable on “Preparing Bootstrapped Companies to Scale the Business“. A clear GOAL and action plan to achieve the GOAL, are essential …
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Stop Wasting your Hard-Earned Inbound Leads
Inbound Digital Marketing – A must for Generating Leads! Organizations rely significantly on inbound digital marketing for their business. One of the most popular marketing channel used is Pay-Per-Click Campaigns, …
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Get a team first.
Nothing can be done solo. Everything can be done with the right team. I meet dozens of people in Bangalore, who when they realise I am an entrepreneur ask me …
A perspective on Entrepreneurial Independence
To me, entrepreneurship is a dynamic manifestation of creating connected values with compassion; so I focus on creating connected values without worrying for my funding orientation. When I started, after …
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As somebody rightly said “it was all a notion but hey, its innovation now”
What’s more, when you give this notion a Woodstock fever! That would be Innofest’2015. My participation was courtesy iSPIRT and Avinash, with whom I was interacting for my startup. One …
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Winning US Customers from India – A session on getting your pricing, marketing and engagement right in Mumbai
Following the successful session on sales and selling to a global audience to India, this RT in Mumbai focuses on the other facets of Winning global customers – Having the …
Innovation @ Innofest 2015
Here is small write-ups of stalls I visited and could relate better with innovations at stalls@Innofest. Wish that innovation stalls were open for viewing by public,children and youngsters. Captured innovations …
Promote innovation and entrepreneurship to achieve sustainable economic growth
We are at a profound moment in India’s history. We have a young and energetic workforce, a robust macroeconomy and a strong leadership at the Centre. This is our chance …
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