iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Over the last few weeks I had a chance to review 89 of the companies to understand their free to paid conversion and also a chance to talk to 13 companies. What I learned was that time spent on the pricing page was a key indicator of conversion and you can A/B test your pricing …
Continue reading “The 5 most important questions to ask before you price your SaaS product”
When we started selling our Cloud telephony platform, we had very little idea of what metrics to concentrate on. So we just built the product and winged it 🙂 Now after 4 years, we have a pretty good command of what metrics to concentrate on. What works, what doesn’t. Which channels are better and which …
In this cutthroat and competitive business environment it has become imperative for both new and established organizations to be on top of their game. Staying constantly in top form and delivering results requires the organization to have people in the management with strong leadership skills. These people are even more important for companies that are …
The tone set by the Prime Minister’s visit suggests that the two countries can be both, with India being an equal partner Narendra Modi found himself marking a year as Prime Minister neither in his home state of Gujarat nor in New Delhi, but in the bustling metropolis of Shanghai. The final engagement of his …
#PNCamp Program, an iSPIRT initiative, is growing the Indian StartUp ecosystem by connecting founders and executives from high potential startups. We work with successful VCs and entrepreneurs to source the most promising entrepreneurs and help them on their journey. Once we have identified these startups, we build a multi-dimensional profile of each startup using surveys …
Continue reading “Seeking a Program Evangelist for #PNCamp Program”
Competing on price is never a great strategy! Cheap Kills, Value Wins! As long you as you have a clearly differentiated offering, you should calculate the value your solution provides your users, and base your pricing on that! And stick to it! Competing on price creates a spiral of death for all competitors, no matter …
Building products that help customers achieve the outcomes that they desire over the long term is hard. Jeff Bezos has a great quote on basing your strategy on things that do not change. This quote captures the essence of strategy and long term planning. Here are few elements that product teams should consider while building …
Continue reading “Practitioner’s Guide to Product Strategy”
Mr. Rajiv Mehrishi promises deeper Institutional Reforms Mr. Rajiv Mehrishi, Finance Secretary, Ministry of Finance for Government of INDIA, is a pro-reforms, vocal advocate of institutional transformation of the Financial System in INDIA. Additionally, he is also the Secretary, Department of Economic affairs. Mr. Mehrishi and his team – Mr. Manoj Joshi (Jt. Secretary), Mr. …
Continue reading “Finance Secretary – interacts with Product Industry in Bangalore.”
Did you know that India is ranked as the fourth largest startup hub in the world with over 3,100 startups? According to the economic Survey 2014-15, the startup scene has been mainly driven by ‘hyper-growth’ in the technology startup and software product landscape. Owing to some great software product innovations of late, India is no …
Continue reading “Validated: InTech50 – boosting India’s next-gen tech innovations”
We got to hangout with Vipul Mishra, Co-Founder of CanvasFlip – the fastest and most awesome way to design an interactive prototype. If you are a business that needs to design an app, read on… What prompted the idea for CanvasFlip and who is your main target audience? As a start up in the user …
The telecom companies don’t want a neutral Internet. They built the pipes and hooked them up to your phones. They also sell you broadband fiber at Rs 800-Rs2000 per month. And they hate to see you spending more time on messenger and chat apps which are getting better by the day. Unlike Gtalk and those …
Continue reading “Why the Internet won’t remain neutral forever”
There’s plethora available on success stories of mega corporations, on their genetic code and on how they operate. There’s also a lot of glamorous coverage on start-ups & start-up leaders as well. We hear of the best practices and management learning from successful large Enterprises, and we also have a plenty of advice for the …
As part of my job I meet a lot of startup founders. These Founders, despite numerous job options, have chosen entrepreneurship as the way forward. They are dead serious about their startups; highly passionate; and very hardworking. What bothers me the most is that many of the Founders don’t critically think through what makes teams …
Continue reading “Startup Founders: Give no room for confusion”
I’ve usually been averse to buying premium branded apparel. For the simple reason that I could always find equally good clothing which isn’t necessarily a Lacoste or a Tommy, and which is as elegant and durable as that venerable brand. Garments is a very competitive industry. You are spoilt for choice and there are more …
Continue reading “3 ways in which Brand Positioning influences us silently”