iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Information Technology has successfully reshaped our lives in ways unimaginable even a decade or two ago. The era of the telegram is now officially over and access to information is not just at our doorsteps but at our finger tips, due to the availability of communication tools like cellular phones, computers and the internet. It …
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Most every entrepreneur does things initially that don’t scale, and that’s okay to start. Pretty soon they realize that the things that made them successful enough to get initial sales and customers wont work for them to reach the next level at their startup. One of the most frustrating things for the entrepreneur is when …
After a gap of 10 years, I recently returned to Bangalore to attend InTech50. The excitement started from the get go when I was flown from Delhi to Bangalore by an all-female Indigo cockpit – itself a reflection of our fast changing times. The age of tech startups in India has dawned. With 3500+ registered …
iSPIRT organized a OEQ(Open Ecosystem Hangout) on 20th April, 2015, to understand the role of software patents within the software ecosystem.Software patents are a much debated subject in the technology world today. In some jurisdictions like India, software is not part of patentable subject matter, while in other jurisdictions like the US, software patents are …
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In the initial days of your SaaS startup, when you are doing user development, you may find that your product will help both SMB (Small Medium Business) users as well at Enterpriseusers. There’s a tendency to then focus more on the “customer” development than the user. Assuming you have spent enough time on the user, …
Continue reading “Starting with an SMB focus vs. enterprise for SaaS companies. Which is better?”
If You are connected to the Internet, Social Media or any form of media, you must have heard about Net Neutrality and the protests that are going on. While it feels like iSPiRT hadn’t officially made any announcements on the same, quite a few of us have been working behind the scenes to ensure that …
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Finally… Here is wishing all of you – happy pitching, selling and buying… Today, ‘fantastic fifty’ Product Founders will showcase their solution potential, and work collaboratively with buyers, investors and partners to shape, and create a plan to take their solutions to global markets—a true sign of India’s potential in innovation. We are satisfied to …
It has been one of the wettest April for Delhi in years. 5th April 2015 was no different. An overnight downpour had created a surreal Saturday setting for “Content marketing your way to multi-million dollars in revenue” at the 46th iSPIRT Playbook Roundtable. It was the 7th Roundtable in Delhi. The venue – the playful …
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According to Content Marketing Institute, 90% of the companies are using content marketing, however only one third of third of them are satisfied with the response that they get. According to DemandMetric, it is 62% cheaper than the traditional marketing. Is content marketing an integral part of your startup? Are you pouring in hours of …
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We believe this index adds an important objective component to the discussion on the emerging B2B software industry in India and shines a spotlight on an under-reported sector to drive policy, entrepreneurship and advocacy.The first edition of the iSPIxB2B index was published six months ago – the report and blog post are here. We got numerous …
Reblogged from TechinAsia with the permission of the Author – Malavika Velayanikal I stumbled at pricing initially. I sold my product at an 80 percent discount to a customer who kept pressing for more. After that the customer took me for granted, demanding more and more and more. Instead I should have tried to make him …
SoftwareSuggest.com is India’s leading business software discovery and recommendation platform. Product Nation interviewed Ankit Dudhwewala, co-founder and CEO of the company to understand their journey thus far. Read on… How did you hit upon the idea of SoftwareSuggest? The idea of providing a software discovery platform came about on account of my own prior experiences. …
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The Hospitality Industry is marked by intense competition. Hospitality industry provides intangible services that attract customers and prompt them to provide feedback and recommend it to others. To ensure flawless guest experience, the latest technology upgrades that keeps track of visitor room booking, banquet services, reservation, bill processing, and inventory management, comes in handy. Below …
Continue reading “List of ISVs (Individual Software Vendor) for Hotel Industry from India”
For any SaaS sales team, cold emailing is the life line of the sales funnel. For organisations like ours, with smaller ticket size deals, the cold emailing channel has to work, otherwise the CAC vs LTV balance can go for a toss. Every entrepreneur, whether in sales or not, is selling something. If you are …
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