Announcing 2015 India SaaS Survey – A Joint initiative by Signal Hill & iSPIRT

The Indian SaaS market, which is still in its nascent stage, according to a report by Gartner, shows immense potential for growth in the next few years. It is estimated that the Indian SaaS market is set to grow from USD 246 million in 2014 to a whopping USD 707 million in 2018, with CRMs …

Embarking on a journey called Digital Desh Drive

Since 2012, NowFloats has been helping small businesses all over the country get discovered and grow online. This year, we are embarking on a journey called Digital Desh Drive as a part of our mission to get every local business online by 2020. Digital Desh Drive is all set to kick start in Amritsar on the 6th of …

Everything you need to know to build and scale a SaaS business

While new-age global SaaS startups like Zenefits & Slack continue to grow at a feverish pace, India too is beginning to see the emergence of quality SaaS companies like Practo, Freshdesk and Capillary among others. These companies have attractive unit economics, are capital efficient and have demonstrated the ability to compete in international markets. As …

Validation Tank @ InTech50

This year’s InTech50 saw a new addition to the format. While InTech5 was designed to give global exposure to companies that have got paying customers and product-market fit, this year we have introduced Validation Tank to help companies in idea and proto-type stage companies to validate the potential for their idea. The format is designed …

The Future of India

Trends in the US could portend the challenges India will face. Like many people, I dislike long flights, particularly since my body does not deal well with jet lag. I therefore try to avoid visiting the United States more than once a year. But every time I visit that country, I remind myself how important …

IT: Enhancing Healthcare for a Better Quality of Life

Information Technology has successfully reshaped our lives in ways unimaginable even a decade or two ago. The era of the telegram is now officially over and access to information is not just at our doorsteps but at our finger tips, due to the availability of communication tools like cellular phones, computers and the internet. It …

How to move from “selling through my network” to “building a sales process”? #entrepreneurSales

Most every entrepreneur does things initially that don’t scale, and that’s okay to start. Pretty soon they realize that the things that made them successful enough to get initial sales and customers wont work for them to reach the next level at their startup. One of the most frustrating things for the entrepreneur is when …

Join the team building cool tech stuff for 1.3 billion Indian citizens… from the startup trenches inside the Government!

After SlideShare, I’ve taken up a role in the government sector. I recently joined the National eGovernance Division, Ministry of IT, Govt of India. My work involves architecting and building e-governance facing products and services under the Digital India program. So after doing a startup, getting acquired, shuttling between Delhi & Silicon Valley… now e-Governance?? …

InTech50: an outside-in perspective

After a gap of 10 years, I recently returned to Bangalore to attend InTech50. The excitement started from the get go when I was flown from Delhi to Bangalore by an all-female Indigo cockpit – itself a reflection of our fast changing times. The age of tech startups in India has dawned. With 3500+ registered …

Software Patents: Evil, Necessary or an Evil Necessity? iSPIRT OEQ Hangout

iSPIRT organized a OEQ(Open Ecosystem Hangout) on 20th April, 2015, to understand the role of software patents within the software ecosystem.Software patents are a much debated subject in the technology world today. In some jurisdictions like India, software is not part of patentable subject matter, while in other jurisdictions like the US, software patents are …

Starting with an SMB focus vs. enterprise for SaaS companies. Which is better?

In the initial days of your SaaS startup, when you are doing user development, you may find that your product will help both SMB (Small Medium Business) users as well at Enterpriseusers. There’s a tendency to then focus more on the “customer” development than the user. Assuming you have spent enough time on the user, …

How does Net Neutrality Play a Part for India’s Product Ecosystem?

If You are connected to the Internet, Social Media or any form of media, you must have heard about Net Neutrality and the protests that are going on. While it feels like iSPiRT hadn’t officially made any announcements on the same, quite a few of us have been working behind the scenes to ensure that …

D-Day at InTech50 (2015 edition)

Finally… Here is wishing all of you – happy pitching, selling and buying… Today, ‘fantastic fifty’ Product Founders will showcase their solution potential, and work collaboratively with buyers, investors and partners to shape, and create a plan to take their solutions to global markets—a true sign of India’s potential in innovation. We are satisfied to …

Founders should do Content – iSPIRT content marketing roundtable

It has been one of the wettest April for Delhi in years. 5th April 2015 was no different. An overnight downpour had created a surreal Saturday setting for “Content marketing your way to multi-million dollars in revenue” at the 46th iSPIRT Playbook Roundtable. It was the 7th Roundtable in Delhi. The venue – the playful …

3 companies who are doing content marketing in the right way

According to Content Marketing Institute, 90% of the companies are using content marketing, however only one third of third of them are satisfied with the response that they get. According to DemandMetric, it is 62% cheaper than the traditional marketing. Is content marketing an integral part of your startup? Are you pouring in hours of …