iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
In the initial days of your SaaS startup, when you are doing user development, you may find that your product will help both SMB (Small Medium Business) users as well at Enterpriseusers. There’s a tendency to then focus more on the “customer” development than the user. Assuming you have spent enough time on the user, …
Continue reading “Starting with an SMB focus vs. enterprise for SaaS companies. Which is better?”
If You are connected to the Internet, Social Media or any form of media, you must have heard about Net Neutrality and the protests that are going on. While it feels like iSPiRT hadn’t officially made any announcements on the same, quite a few of us have been working behind the scenes to ensure that …
Continue reading “How does Net Neutrality Play a Part for India’s Product Ecosystem?”
Finally… Here is wishing all of you – happy pitching, selling and buying… Today, ‘fantastic fifty’ Product Founders will showcase their solution potential, and work collaboratively with buyers, investors and partners to shape, and create a plan to take their solutions to global markets—a true sign of India’s potential in innovation. We are satisfied to …
It has been one of the wettest April for Delhi in years. 5th April 2015 was no different. An overnight downpour had created a surreal Saturday setting for “Content marketing your way to multi-million dollars in revenue” at the 46th iSPIRT Playbook Roundtable. It was the 7th Roundtable in Delhi. The venue – the playful …
Continue reading “Founders should do Content – iSPIRT content marketing roundtable”
According to Content Marketing Institute, 90% of the companies are using content marketing, however only one third of third of them are satisfied with the response that they get. According to DemandMetric, it is 62% cheaper than the traditional marketing. Is content marketing an integral part of your startup? Are you pouring in hours of …
Continue reading “3 companies who are doing content marketing in the right way”
We believe this index adds an important objective component to the discussion on the emerging B2B software industry in India and shines a spotlight on an under-reported sector to drive policy, entrepreneurship and advocacy.The first edition of the iSPIxB2B index was published six months ago – the report and blog post are here. We got numerous …
Reblogged from TechinAsia with the permission of the Author – Malavika Velayanikal I stumbled at pricing initially. I sold my product at an 80 percent discount to a customer who kept pressing for more. After that the customer took me for granted, demanding more and more and more. Instead I should have tried to make him …
SoftwareSuggest.com is India’s leading business software discovery and recommendation platform. Product Nation interviewed Ankit Dudhwewala, co-founder and CEO of the company to understand their journey thus far. Read on… How did you hit upon the idea of SoftwareSuggest? The idea of providing a software discovery platform came about on account of my own prior experiences. …
Continue reading “Business Software Discovery made easier by SoftwareSuggest.com!”
The Hospitality Industry is marked by intense competition. Hospitality industry provides intangible services that attract customers and prompt them to provide feedback and recommend it to others. To ensure flawless guest experience, the latest technology upgrades that keeps track of visitor room booking, banquet services, reservation, bill processing, and inventory management, comes in handy. Below …
Continue reading “List of ISVs (Individual Software Vendor) for Hotel Industry from India”
For any SaaS sales team, cold emailing is the life line of the sales funnel. For organisations like ours, with smaller ticket size deals, the cold emailing channel has to work, otherwise the CAC vs LTV balance can go for a toss. Every entrepreneur, whether in sales or not, is selling something. If you are …
Continue reading “Here’s how we get more than 50% conversion in cold emailing”
I was invited to “Inflexion” an event organized by Signal Hill and iSPIRT. The duo have in the past co-created the report on Technology M&A in India (link) which was very educational, so my interest was piqued and decided to go. The evening was started by Scott Wieler, Chairman & CEO Signal Hill. He mentioned …
Continue reading “Inflexion – Technology Summit: An evening of insights and observations”
It is safe to say that Tally is the grand daddy of all Indian Software Products, the only company to have discovered the holy grail of selling software to Indian small businesses at scale. So when one of the key architects of the Tally sales network, Deepak Prakash (Tally employee #3) came down to Mumbai …
Continue reading “Understanding Software Sales from the Tally Experience”
Happy to announce the final and last batch of finalists (out of a total of 50) of InTech50 2015, a flagship event of iSPIRT and Terenne Global. Congratulations to them all! The first, second, third and fourth batch of finalists has already been announced in our previous blogs. Here is the final list – Crayon – MAYA is a personal concierge, …
Continue reading “Announcing the 5th and final batch of 10 companies @InTech50 2015”
Getting a startup anyway is hard. But when you have a software product aimed at enterprise customers, you have to be prepared for even more daunting challenges, and to overcome those challenges, entrepreneurs have to have a plan in place. Enterprise customers are not accustomed to buying from startups, and hence their buying process is …
Continue reading “What make ‘enterprise sales’ challenging for startups?”
Infinite Analytics is a predictive marketing and analytics company set up in 2012, by two MIT (Massachusetts Institute of Technology) graduates, Akash Bhatia and Purushotham Botla. The company has built a real-time personalization platform that learns and predicts by utilizing all available data to match a customer to a product or service. In an interview …