#ArthaSiddhi: Imparting life skills and effectual skills to pre-entrepreneurs…

2 week back, Rohan, Madhav, Milind and I graduated successfully from a first of a kind program, called ‘ArthaSiddhi’. This activity based program was conceived with the intent of imparting …

5 things to think about before starting your company blog

A few days ago, a friend of mine who’s starting work as a content marketer told me that she was putting together a plan for the company’s new blog. She …

11 tips for Bootstrapping your startup

The Bootstrap Ride There are many paths to successfully bootstrapping a start-up. The trick is finding the way that works best for you. Now more than two years into my …

Startups!! Do You Know Your Customers Well?

A business exists only till the time it has paying customers. The day your customers cease to exist, or have no reason to pay you for your products or services, …

SBI and iSPIRT discuss future of banking in India

iSPIRT and SBI had a 4-hour meeting on the future of banking. 30+ seniormost officers of SBI – including all the MDs, DMDs, CGMs, and GMs – participated. Two SBI …

Are You Ready to Take up the Entrepreneurial Challenge in Technology?

There has been a rise in technology entrepreneurship as a movement since last 10 years in India before which new technology businesses were essentially due to business expansion by corporate …

The Entrepreneur’s Guide To Estimating Market Size For It’s Startup

Note: Before I begin, I would like to clarify the difference between market potential and revenue estimate. I have often seen entrepreneurs use the two terms interchangeably. Market Potential Market …

Small Businesses Ascending the Digital Path

# DigitalDesh spanned across 22 cities in 30 days to discover The Internet of Inside India. Amritsar to Kanyakumari An endeavor to study the behavioral patterns of entrepreneurs across different …

Kicking off the Second Edition of Pre-Entrepreneur boot camp #ArthaSiddhi

So for all the folks who were eagerly waiting for the second edition (there were few who sent us requests through email and twitter), your opportunity is here. (For new …

Product positioning is all about connecting emotionally to your prospective customers – Insights from the Positioning and Messaging PlaybookRT

The 50th PlaybookRT session was held at Helion Ventures in Bengaluru to brainstorm and understand best practices for positioning and messaging of startup products. This roundtable was led by Shankar …

What is a good sales target for a sales person in SaaS in India?

Unfortunately there is no fixed answer. Problem with SaaS is that there are too many moving variables. LTV,Churn,ARR,ARPU etc. So its really hard to come up with one fixed number. …

The first 5 steps to building your own SaaS application

This post is for non developer founders who want to build a SaaS application. Software as a Service (SaaS) is a relatively small market – at $19 Billion in total …

Lessons from the House of Tata on Technology and Innovation

There are increasing signs of breakthroughs that could provide disproportionate returns to Tata companies. One question that I am asked frequently by companies that have launched innovation programmes is: “How …

SEBI Startup Listing Exchange – Nasdaq of the East

Efforts of iSPIRT’s List-in-India Policy Expert Team have reaped the desired results. The securities market regulator, SEBI, has announced relaxed norms for a separate platform to allow “new-age companies” having an innovative business model and belonging …

How SignEasy got featured in an Apple campaign (and almost screwed it up!)

SignEasy was a two person operation in 2010, the year we launched. And bootstrapping meant a lot of pressure first on gaining and then on maintaining traction; there was, and …