iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Today, a stream of regular and engaging content can get people talking about any organization. While this is definitely good news for start-ups, the reality is that they often don’t have the time, resources or know-how to turn their organization into a lean, mean content marketing machine. Just like that, developing content often gets relegated …
Continue reading “3 Reasons Why Start-ups Should Invest in Content Marketing”
Cropin Technologies are one of the leading players in the niche and emerging agribusiness startups. Krishna Kumar, CEO of Cropin shares his journey and perspectives with Product Nation in this discussion. Read on… You are among a niche set of startups that have focused on agribusiness opportunities. Could you provide an overview of your organization …
Continue reading “Cropin – Transforming agribusiness sector by leveraging ICT”
Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for …
Continue reading “Innovate on the Product, Not on the Business Model”
If we only understand sales, we’re just salespeople to our prospects and nothing more. We can’t just be experts in selling. We need to be experts in our customers’ industries, too. When we understand the overall industry, prospects’ business, and their specific issues, we become business experts. That’s the key to selling value, and that’s …
Disclaimer : This article is entirely based on my reflection on what I read in the media It was exciting and encouraging to experience the marketing campaigns of Flipkart’s billion dollar day and painful and demoralizing to witness pitfalls. I completely empathize with Sachin and Binny who had to write an unconditional apology letter to …
If you are a B2B startup building an innovative enterprise product, it’s the dream of millions of users that keeps you going in the initial days. Sometimes however, as you acquire early customers and users for your product, it seems that the demands they make and attention they seek is almost distracting you from your …
Delighted and enthusiastic to hear and read about the “Make in India” initiative by PM Modi. I came back to India after a short stay in Qualcomm, USA in 1995 to start a software company, to ship software that is made in India to USA. Along with my brothers Sridhar and Sekar, we started our journey with Vembu Systems. The passion and drive then was to create a software product …
Continue reading “Make in India – A Social and Cultural Revolution starting at Home”
Off-late, I have been seeing many articles on “Funded” V/S “Bootstrapped” models. Few articles have projected bootstrapped ventures as great in comparison to funded ones. I run a company that is profitable without any external funding and at times find it very odd with these sorts of comparisons. Many entrepreneur friends suggest me to continue …
I am one of the founders of HackerRank, formally called InterviewStreet, where we are building a platform for programmers to hone their skills and companies to streamline their recruiting process. Currently we are a team of 66 split across Palo Alto and Bangalore and we have been signing up companies like FB, Amazon, VMWare, Bloomberg, …
A while ago, I broke my self imposed “participate in only one social network policy” when I installed popular networking app Secret. It was out of sheer curiosity and an intention to experiment with its technology of anonymous social networking. The underlying premise is very interesting as the people participating are from your extended friend …
Continue reading “Internet’s Truth or Dare game of anonimisation”
Thank you for your enthusiastic participation in BootUpINDIA. We received over 100 high quality applications. The Jury painstakingly went through each of them to pick 8 companies who are being inducted into BootUpINDIA Inner Circle today! Before I share the 8 selected companies, I want to tell the applicants that didn’t make to the Inner …
Continue reading “#BootUpINDIA Inner Circle kicks off with 8 companies!”
Gandhi and Customer Centricity The progression of Economic activity as it stands in the Global Economy today has accelerated from commodities->products->services->experiences->transformations. (Pine and Gilmore) Today we are already in the Experience Economy (Its Apple like experience, its not apple like products), but as professionals we are still grappling with how we build Products, let alone …
Continue reading “Gandhigiri to the Software & Technology Entrepreneur – Part II”
CultureAlley combines the 2 most addictive online habits – Social Media and Gamification, to help people learn foreign languages. It attacks boring, generic, and old school pedagogy in education and turns it on its head. It turns the ridiculous number of hours spent on social media, and the web, into a language lesson. CultureAlley was …
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The premiere edition of CeBIT in Asia is all set to get off to a very strong start. From 12-14 November over 600 companies spread over 9 topic clusters will showcase global enterprise technology innovations. 200 of these 600 exhibitors are international companies who are completely new to the Indian market. iSPIRT is a key …
B2B startups usually solve a unique problem that existing enterprise applications do not address. In some cases, they even create a new solution niche as they expand their customer base. As your B2B startup grows and acquires more customers and users, it is critical that the early adoption rate is not only sustained but multiplied. …
Continue reading “Why B2B Startups Need an Enterprise Integration Strategy”