iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Thank you for your enthusiastic participation in BootUpINDIA. We received over 100 high quality applications. The Jury painstakingly went through each of them to pick 8 companies who are being inducted into BootUpINDIA Inner Circle today! Before I share the 8 selected companies, I want to tell the applicants that didn’t make to the Inner …
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Gandhi and Customer Centricity The progression of Economic activity as it stands in the Global Economy today has accelerated from commodities->products->services->experiences->transformations. (Pine and Gilmore) Today we are already in the Experience Economy (Its Apple like experience, its not apple like products), but as professionals we are still grappling with how we build Products, let alone …
Continue reading “Gandhigiri to the Software & Technology Entrepreneur – Part II”
CultureAlley combines the 2 most addictive online habits – Social Media and Gamification, to help people learn foreign languages. It attacks boring, generic, and old school pedagogy in education and turns it on its head. It turns the ridiculous number of hours spent on social media, and the web, into a language lesson. CultureAlley was …
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The premiere edition of CeBIT in Asia is all set to get off to a very strong start. From 12-14 November over 600 companies spread over 9 topic clusters will showcase global enterprise technology innovations. 200 of these 600 exhibitors are international companies who are completely new to the Indian market. iSPIRT is a key …
B2B startups usually solve a unique problem that existing enterprise applications do not address. In some cases, they even create a new solution niche as they expand their customer base. As your B2B startup grows and acquires more customers and users, it is critical that the early adoption rate is not only sustained but multiplied. …
Continue reading “Why B2B Startups Need an Enterprise Integration Strategy”
Paras Chopra from Wingify is great story for startup ecosystem in India and I personally become a fan of him after I watched his Unpluggd Talk on “How To Bootstrap A Tech Startup In India” – His simplicity and honesty gives lot of clarity on how he started his company. All that he wanted to …
Cloud based Accounting Software are becoming increasingly popular for small and medium business. There is no hassle of installing it, the data is safer on the cloud and the costs works out to be much less for the multi user version. India, has managed to produce quite a few efficient cloud accounting software. Here is …
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Traditional Marketing – including advertising, print media, branding and corporate communication – isn’t the same anymore. Physical subscriptions have significantly dropped. People now handle all their bills online. Interruptive cold calling is a big no-no. And yes, more marketers are rolling their eyes than ever before. With access to a wealth of information literally, only …
Continue reading “The Changing Landscape of Inbound Marketing and Why Should Marketers Care!”
Continuing our journey to bring to limelight bootstrapped entrepreneurs from India, we got a chance to speak with Rushabh Mehta, Founder of Web Notes Technologies, a software product company that publishes a free and open source web based ERP called ERPNext for small and medium businesses. Built by a small team of 8 people, ERPNext …
The last few years of my time I spent in IBM was in the space of B2B. Here are some of my observations during my consulting and interactions with the B2B companies over the years. What is B2B? B2B and B2C are often used terms in the Startup space. Let me begin by explaining these …
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Given the slow worldwide economic recovery, it’s an appropriate time to review our core tactics. Many of us are finding our clients and prospects are risk averse. Here are some effective strategies you can proactively use to increase your sales, no matter what the economic climate brings. You might be asking “Who will buy from …
Bootstrapping is hard especially in India! It takes a toll on founders as well as people around them. No fancy corporate trips, no room for slack, myriad things that can go wrong and on top of it, no wiggle room financially. Here is what I learnt during past 3.5 years of bootstrapping SocialAppsHQ and now, …
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In my past several years of running Themeefy, I have gone through many hiring cycles. Over time I have learnt that there is a particular strategy or set of things, that work really well — especially if you are an early to secondary stage start-up, and want to attract good talent, without necessarily paying a lot. Be …
One of the pressures and challenges of working on products is to get it out soon – the release. But I often recollect one of the leaders that I have worked with saying “need 9 months to get baby out”. What’s the right time for a product release – Some Considerations? Build for market, not …
If you have had a chance to visit the state of Gujarat in Western India, you have almost certainly seen atleast one of the famed step-wells in the region. Known locally as “baori” or “vav”, there are hundreds of these architectural masterpieces dotting the state. The most famous ones are the Rani ki Vav (queen’s …
Continue reading “Product Aesthetics, Community Development and the Step-wells of Gujarat”