On Oct 18th iSPIRT organized a #PlaybookRT in Mumbai and the topic of discussion was Global Lean Sales. Pallav Nadhani founder of FusionCharts came down for the RT and shared a lot of useful information about how they do things at Fusion Charts. Most of the information from the RT has been covered in Rushab …
Exploring Mobile Moments and Building a Consumer Strategy for your App
It’s all about delivering the right message to the right audience at the right time. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing business models. When building a consumer strategy for your app, it …
Continue reading “Exploring Mobile Moments and Building a Consumer Strategy for your App”
Indian Mid-market SaaS companies: Forging a new path to disruption
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are …
Continue reading “Indian Mid-market SaaS companies: Forging a new path to disruption”
Telling stories to establish credibility [template]
In today’s world, there are a few realities that every sales professional is acutely aware of. The first is that there are many alternatives available for every prospect you have. Not only are there alternatives that are competitive to your solution, but you are often fighting for capital to even have your solution on the …
Continue reading “Telling stories to establish credibility [template]”
Wizters – The anonymous social network.
There’s a lot of news about Whisper, Secret, and other anonymous social networks lately. Anonymous forums that have existed online for years, such as the anonymous confessions at PostSecret and the anonymous question-and-answer network. Unlike older, Web-based message boards and forums, these apps use the mobile capabilities to easily pass posts through text messages or …
Women Entrepreneurs and Professional Networking
Few months ago a Nicole Jackisch German exchange student doing her Master Thesis at IIMB contacted me and requested to take part in a survey of women entrepreneurs. I filled up the online questionnaire that was mostly about who I reach out to when I run into problems in tech, business and other aspects of …
Continue reading “Women Entrepreneurs and Professional Networking”
Competition – Research and Share
As we build (software) products, the competition is something that we need to stay ahead of, but how? Especially building products for different markets, you always have others building similar products for probably same or different markets. There are already established products that you have to compete with, there are other products that are …
M & A Connect Roundtable on Structuring and M&A
Couple of key points that emerged during recent acquisition of startups have been issues related to structuring of the company. Anil Advani of Inventus Law walked us through these issues in a roundtable organized by iSPIRT M & A connect program at the Microsoft Accelerator venue. Many key aspects such as taxation (especially in the …
Continue reading “M & A Connect Roundtable on Structuring and M&A”
Why product startups need to pay serious attention to brand name and logo design
A logo is one of the most visible faces of your brand. In other words, the logo is most likely to be your most frequent and most visible brand representative. Ideally, a logo should clearly state the following: Who you are What you do How the logo is designed and how well the messaging is …
Continue reading “Why product startups need to pay serious attention to brand name and logo design”
Global Lean Sales – Selling your software online to global markets, without field-force #PlaybookRT
Last week I was going through the startup class videos and one particular statement by Sam Altman stuck with me. He said “All successful founders are fanatics”. And YCombinator has seen a whole bunch of them. The way he puts it is very awesome, let me reproduce the statement here: “The word fanatical comes up …
Early Stage Start-up? Your Chance to Get Market-Ready and Mentored by the Best Brains in the Business!
After a successful launch in 2013, TiE Bangalore’s AnthahPrerana is back with a bang! It is not another business plan competition. Think of it as an idea booster. We pick the 10 best unfunded startups in commercial and social sectors, mentor them and get them market ready for exponential growth. Last year, the who’s who …
3 Reasons Why Start-ups Should Invest in Content Marketing
Today, a stream of regular and engaging content can get people talking about any organization. While this is definitely good news for start-ups, the reality is that they often don’t have the time, resources or know-how to turn their organization into a lean, mean content marketing machine. Just like that, developing content often gets relegated …
Continue reading “3 Reasons Why Start-ups Should Invest in Content Marketing”
Cropin – Transforming agribusiness sector by leveraging ICT
Cropin Technologies are one of the leading players in the niche and emerging agribusiness startups. Krishna Kumar, CEO of Cropin shares his journey and perspectives with Product Nation in this discussion. Read on… You are among a niche set of startups that have focused on agribusiness opportunities. Could you provide an overview of your organization …
Continue reading “Cropin – Transforming agribusiness sector by leveraging ICT”
Innovate on the Product, Not on the Business Model
Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for …
Continue reading “Innovate on the Product, Not on the Business Model”
When you lose the business in B2B sales
If we only understand sales, we’re just salespeople to our prospects and nothing more. We can’t just be experts in selling. We need to be experts in our customers’ industries, too. When we understand the overall industry, prospects’ business, and their specific issues, we become business experts. That’s the key to selling value, and that’s …