iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Starting a startup is an exciting and also a challenging journey, right from putting together the Founding team, building a great product, persisting during times of roadblock, engaging the users, …
Continue reading “Foundations: How starting a #Startup is really like… #Recruiterbox”
Ever wonder why some buyers effortlessly make decisions to move forward, while others never engage or take action? When momentum with your prospect stalls, it could be time to shake …
Mobile is redefining customer engagement models. Highly personalized recommendations are possible now that companies can access location information and user behavioural data. Brands and services must leverage intelligent targeting to …
Continue reading “The Leap from Context to Hyper-Context to add Value to the Consumer”
The need to be viable in terms of paying customers and indeed the very survival of start ups are dependent on their ability to attract as many paying customers in …
Continue reading “An Imaginary Start up Case Study- Need for a planned Marketing & Sales outreach”
This #PlaybookRT is scheduled for 19th december 2014 in Delhi and will focus on Nuts and Bolts of Scaling up for B2B SaaS for Product startups. This Playbook Roundtable will be facilitated by Bhanu Chopra, CEO of …
Continue reading “Nuts and Bolts of Scaling up for B2B SaaS for Product startups.”
So that you can make more space for your photos and memories. Being a designer, one is always looking for inspirations, working on ideas, trying and testing various versions of …
Continue reading “Screeny — Delete space consuming screenshots easily!”
As a product marketer specialising in content, I’ve always found it irksome to explain to people just how difficult my craft is, and how much time it takes to do …
Continue reading “Five things about Product Marketing you can learn from Chetan Bhagat”
The market has been abuzz lately with cloud-based applications and let us admit it, there is more to come.The industry is adopting Cloud based solutions like never before and start-ups …
Two recent blogposts, one simply titled Transparency by Amarpreet Kalkat of Frrole, and the other labeled Sharing by Sumanth Raghavendra of Deck, have given embrynonic radical transparency movement a boost. …
Continue reading “The Nascent Transparency Movement Shifts Gears”
With the budget closing in on the industry there are hectic conversations to represent the Software Product Industry in the right manner in the Ministry of Finance. The tax issues …
Kerala based, Foradian Technologies that began as a web development and services company, soon emerged to be one of the fastest growing firms in the field of school management software. …
A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the langauage of your target audience. This workshop is …
Continue reading “Positioning and messaging for Product Entrepreneurs – iSPIRT Playbook Roundtable”
“It was a rainy day. Everyone in the family was relaxing and I, in my cuddling days, was sketching scenery with mountains, birds and rivers. I filled my clipart with …
Continue reading “UxNow ~ Nickel o Wonder : The Design Conference”
Microsoft Ventures ThinkNext & iSPIRT present the Roundtable on SaaS: Secrets of Becoming an Expert Desk Marketeer. These roundtables are invite-only closed door discussions aimed at deepening conversations that make the Indian entrepreneurial …
Continue reading “SaaS: Secrets of Becoming an Expert Desk Marketeer”
In innumerable brainstorming and “gyan” sessions with friends, mentors and experts, one of the most stressed focus area is getting product market fit as soon as possible and then follow …