iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Main reason behind choosing a CRM (Customer Relationship Management) & lead management software is to cut down the sales time and add to the quality of client service. With a well equipped CRM & lead management system, customer relations would improve and the process of customer tracking is going to get efficient. Due to this, …
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Whenever we think of Personalization the first thing that comes to mind is Amazon displaying products we are likely to be interested in. The next thing that come to mind is like advertising on the internet. A little more pondering, and Google’s search results and Facebook’s news feed would strike us as being personalized too. Notice how personalization is invariably assumed …
We are a product startup from Delhi NCR and to be honest, not big fans of Yo Yo Honey Singh. He started his music career as a Music Director in 2005 and for 7 years, was virtually unknown. Then, something happened in the year 2012 that catapulted him to overnight success and by 2014, his …
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Being Independent is a fundamental right of all living being. But, as entrepreneurs and startups, when we face tons of challenge and deal with sheer hardship we end up submitting to various ideas that may or may not resemble our need. Think about why you become an entrepreneur in the first place – what is …
Continue reading “#BootUpINDIA – Giving Independence to Indian Startups!”
The Company where the engineers are employed for product development OR the Company employing them OR the product development team ? This is an oft arising question in the software industry and of great relevance in fighting a corporate battle for claiming Copyright /IP and patent control of a product developed by the employees of …
You start your computer to check the sales ledger, and are in great tremor as it was incapable of opening anything. Some sort of advertisements related to a product kept on flashing on the screen. On further investigation you realize it has been infected by virus and the nastiest part was – the antivirus on …
Continue reading “If Security is Your Question, CLOUD Is The Answer”
BrowserStack helps you test your website (internal or public) on 300+ desktop and mobile browsers on different Windows, Mac & mobile OS flavors. It solves the problem of not having to setup and maintain multiple Virtual machines and devices to test your website. Ritesh Arora and Nakul Aggarwal are the founding team members. The strength …
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The 2014 election manifesto of the Bharatiya Janata Party (BJP) outlined how innovation, research and technology can transform India into a superpower by empowering, connecting and binding all stakeholders. The decisive mandate given to the BJP-led National Democratic Alliance, under the leadership of Narendra Modi, in the general election marked a paradigm shift in the …
“Flipkart raises fresh round of $1b”, “Wipro sets up $100m VC fund to invest in start-ups”, “Ratan Tata considering a personal investment in Snapdeal”, “Druva raises $25 million in a fresh round of funding” Entrepreneurship ecosystem in India currently seems to be buzzing with multiple investment rounds, acquisitions and launch of new funds. A big …
Continue reading “Building Billion dollar product companies from India”
Finishing the design and development of a product or a service is often challenging for entrepreneurs. That’s because they are so passionate about the product or service that they want to perfect it! Every feature that they think of, appears really really important to them and they want to incorporate it in the on-going development …
Have you put a lot of time and effort into making your website rank higher, or invested in advertising on search engines, but seen no increase in the number of leads? If you are a startup and you have, it might be time to revisit your broader marketing strategy. Two Strategies in Marketing There are …
Continue reading “When Should Push and Pull Marketing be Used?”
Over the last few years, the Global Innovation Index (GII) compiled annually by INSEAD, WIPO and Cornell University has become the most commonly accepted global indicator of nations’ innovation performance. So, there has been much angst in India over the last couple of weeks once it emerged that India has fallen 10 places in the last year …
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I still remember the feeling of being blown away by “The Matrix“. The movie had stunning visual effects. But more remarkably, it helped connect several dots in my head that have evolved into life-transforming mantras: Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth. There is no spoon …
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The urban population is increasing by many folds every decade. Higher standards of living, greater exposure, fatter salary packages and attractive lifestyle is making youth migrate from villages to cities. In metro cities the ration of population to the land available can never be balanced. Leave aside sprawling mansions, in metro’s even owning a small …
Continue reading “7 #SaaS Based Software for Managing Apartment & Housing Societies”
Ok, so I am seeing a lot of posts / news item with headlines that make it look like the RBI / Government wants to wipe all export based startups off the face of the planet. Folks, please calm down. Here’s the A-B-Cs of what that really means: 1) You’ve got to understand that if …
Continue reading “The A-B-Cs of the RBI Circular on Software Exports”