How to warm up your prospect’s cold feet

You’ve labored for months with a prospect who seemed interested in your services. She returned calls and replied promptly to emails. Everything was moving right along and then … nothing. …

Presenting the iSPIRT Volunteer Model

Last few years have been very instrumental in making iSPIRT what it is today. A lot of thought had gone into creation of this movement.  We thought it is a …

Benefits of CRM Software – A 360° Evaluation

Do you own a business and face the problem of customer communication? Are you unaware of your customers’ needs? Are your customer’s unhappy with your services? Are you unable to …

This Fourth Wave of Indian Enterprise Software Startups is World-Class

India’s enterprise software industry has been slowly bubbling since the 1980s but has generally failed to deliver a large number of high impact, high value companies.  We do have some …

The Nuances of Customer Acquisition Playbook Roundtable

The #1 challenge for any start-up founder is Customer Acquisition. What works for Flipkart, will not work for RedBus and will not work for WebEngage. The strategics and tactics to …

Connect your digital resources from inside to outside the company to stay ahead in digital race: Digitalized Customer requirements

In this global digital world new digital services are raising the bar of enterprise offerings. Customer behavior is rapidly shifting as more people use digital devices and platforms intensively. Customer …

14 Ways to Emotionally Engage users with your Product

Most conversations with entrepreneurs and product managers who want drive engagement and bring viral features to their products are answered as ‘We will gamify our product through features’. This post …

The Threat of Termination

The emergence of high speed Internet services and the ability to outsource the networking and processing requirements has generated a plethora of opportunities for various companies to avail these emerging …

#TheWayForward for M&A in India

2013 was a hot year for Global Technology M&A:   204 announced Tech M&A deals took place at an overall valuation of ~$100B, of which 70% were pure software companies. Thanks to …

A perspective from the other side – Seema Joshi, Lead Product Manager – BMC Software, #PNHangout.

In this #PNHangout, Seema Joshi, Lead Product Manager – BMC Software, shared with us her insights about Product management and the challenges and scope on the road ahead for Women …

Thinkflow Software – Keeping up with changing markets

I recently met with Thinkflow founder Praveen Hari and heard first hand their growth story of building a platform capable of powering business applications and services on the cloud. I …

A 10-Point Agenda to Support Technology-driven Innovation

With a new government at the helm, this is the time for wish-lists and advice as to how it can make a major impact. Here’s my two pennies worth on …

Hiring Is Growth Hacking

Hiring is Growth Hacking applied to organizations. What does that mean? It is expensive to pay a staffing consulting $10k – $20k per hire, so creative, guerrilla tactics have to …

The link between corruption & early stage venture returns in India

As everyone knows, venture returns are determined by building innovative products and services that reach scale. The operative words being INNOVATIVE and SCALE. Stuff that has not been built or …

Platform Metrics: the core metric for platforms, networks and marketplaces

You become what you measure. From my experience working with clients across enterprises and startups, the most common reason for failure and inefficiency is the focus on convenient, but inappropriate, …