iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Nobody in India buys software. If the above sentence draws your attention, read on! If you are based out of India, think of the last time you bought software (yes packaged products). Now think of all your friends and guess when they bought software. Now, here’s the clincher, “When was the last time you bought …
Continue reading “Piracy and freemium killed the Indian software buyer”
Get the Mental Model right Mental Models are essentially set of best practices in understanding users’ reason for doing things. Designing around it will create delight While Aesthetics play a big role in the immediate impression might be very important as a “buying” feature, often it will fail as a “using” feature if not done …
Continue reading “3 Easy Pointers to Keep In Mind While Creating Delight Through User Experience”
All Institutions seek to influence the behavior of people. Nasscom Product Council and iSPIRT today, are associations, which as Institutions are seeking to influence the consumption and production behavior of Software and Technology offerings in India. Our nation is in a dire need of grass-root level, production of value-added goods/services/experiences and its consumption. As articulated …
Last evening was a really exciting one for Team #PNCamp. We’ve been cracking some goals we set for ourselves while building this bootcamp from scratch, and lofty as they were, the team has been reaching milestone after milestone. The incentive of putting together an event to help the ecosystem we are part of, has pushed …
Continue reading “Announcing the first list of #PNCamp attendees”
The first call you make to a prospect is critical. It could make or break you. And yet, I find capable, well-meaning, highly intelligent people not putting in the effort to prepare for it. While it is obvious, and most definitely not rocket science, it helps to have a checklist to go against. I recently …
India’s product-thinkers in the cyber-domain are a unique breed of cyber-warriors that could significantly benefit through cross-border partnerships. Credited with being one of the first nations to possess an IT road map, India has devoted additional focus to create a secure IT road map. Cybersecurity remains a critical concern for not only governments or businesses, …
Continue reading “Cross-Border Alliances: Strengthening India’s Cyber-Entrepreneurs”
These days there’s a huge buzz about BIG data. Everyone is now talking about investing huge in BIG data in a BIG way. But before we get all gung-ho about it and take the BIG data plunge, companies should try to figure out applicability of whatever existing data they have. This is especially true for …
It’s a conference….it’s a summit….it’s a camp! Being a startup ourselves, we constantly listen to our customers (who are startups as well!) and try and come up with initiatives that solve their problems and address their pain points. In that regard, the genesis and the program design of the ProductNation Camp has come from what …
Continue reading “Scale Hacking at #PNCamp: What To Expect on Day 2 (Dec 5)”
A few days back, Sameer, Avinash and I chatted about my learnings from doing the Product Nation Playbook Roundtables as part of iSPIRT. If you’re curious what they are, here’s how iSPIRT describes this program. We convert conversations into playbooks for product entrepreneurs. Product companies need a different mindset than IT services businesses. They need to anticipate customer needs rather …
Ranjit has a PhD in Computer Science from University of Southern California and is the CEO of Germin8. In this #PNHangout we had a chance to catch up with Ranjit on the challenges of building a platform and finding the initial market fit. Market research companies world over found conducting surveys about brands and products …
Putting up #PNCamp has not been easy. And the task is only half-done. Volunteering is like an open-source movement. You learn a lot, give back, and lean upon all your co-volunteers to make things happen. There is no institution behind it, no big brother, no event manager, no marketing agency. Just volunteer passion. It’s the …
How can these 3 words go together? Experience is all about failing. We’re competing with peers. And who the hell wants to learn ?? Allow me to sell to you – India’s first true bootcamp for Product Entrepreneurs – #PNCamp, happening in Pune in December this year. “…to your context…” – watch this video about …
Bend Me, Shape Me, Anyway You Want Me – Long as you love me, It’s alright! – goes the catchy song from American Breed in 1968. It captures the essence of Responsive Design! Do not make people adapt to your web or mobile experience on various devices.. You make the user interface adapt to the device …
Continue reading “Bend Me, Shape Me, Anyway You Want Me – Responsive Design in Action!”
Exactly a month away from the inaugural #PNCamp and as schedules and attendees are being finalized, we are getting a lot of questions about what exactly is going to happen on D-Days, especially since we have told everyone we are not going to have one-to-many speaking sessions and workshops that have been the norm. I …
Continue reading “First Look – #PNCamp Day 1 (Discovery Hacking)”
The biggest challenge a start-up faces in its first year is not discovery but assertion. Assertion comes from customers agreeing that the product is of value and can provide RoI for both time and money. While advertising dollars can bring your audience to you, only quality can keep them engaged and interested. As a SaaS …
Continue reading “Demystifying SaaS conversions – a pragmatic approach to improving your website”