iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
As this article is being written, possibly one of the greatest Viral campaigns EVER is being rolled out for the movie – Anchorman 2 – The Legend Continues set for a release date of December 18th, 2013!. It’s a sequel to the 2004 movie Anchorman, a stinging parody of 70’s and 80’s ego maniacal TV …
Continue reading “Stay Classy! – 8 Rules for 21st Century Marketing!”
When building the mobile interface for their existing products, Product Owners are faced with quite a few perplexing questions, especially related to the user experience on mobile. A report from ZDNet says UX is one of the most critical concerns for enterprises looking to develop mobile apps while another study points out that users prefer …
Continue reading “Approaching Mobile UX – A Product Manager’s Perspective”
More than 3000 product companies generating revenue of $2 Billion – that may sound miniscule compared to $100 Billion IT services industry. It is pertinent to look at how the eco-system needs to be developed to create $100 Billion Software product industry from India over the next decade. Ambitious ? Yes, but not impossible. There …
Continue reading “Nurturing Product Managers & Entrepreneurs”
On a typical Saturday morning in Bangalore, a small group of design practitioners and product folk got together at the Fusion Charts office in Koramangala. They were attending an informal round table discussion on the topic ‘Design driven innovation to help make the world a more beautiful and pleasurable place.’ As part of a design tour being organized …
Continue reading “Bangalore: 30th Nov 2013 | Design Thinking round table with Eskild Hansen”
Vivek from iCreate facilitated yet another juicy round table with lessons learnt ‘from the trenches’. While this article provides a distilled summary, it cannot do justice to in-person learning. I strongly encourage you to attend the next iSPIRT round table. Vivek started off by saying that there is no silver bullet. Every product exists in …
Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem detracts entrepreneurs from the challenges that a marketplace presents after it has successfully gained adoption and is successfully matching buyers with sellers. After all, marketplaces for …
Continue reading “Owning the Transaction – Why Marketplaces Need to Think Like SaaS Businesses”
For every successful movie one requires a huge team effort from the story writer, producer, actors and directors to the light guys, similarly for a startup to benefit one requires the vision, passion, team work, the agility to implement and mentors. This is what the delegate exactly gets at the #PNCamp, where startups work in …
Continue reading “This is just the beginning …..picture to abhi baki hai dost.”
As you know, the Indian software product industry is still in its infancy. Your active involvement is essential to nurture and grow this industry and realize our collective dream of building a product nation. This survey is the first step towards developing a systematic and accurate understanding of the Indian Software Product Industry landscape. The …
Continue reading “iSPIRT invites you to participate in the Indian Software Product Industry Survey”
The journey of doing something different for the software products ecosystem that started almost half year ago comes to climax as #PNcamp in Pune this first week of Dec 2013. Over 125 product leaders will come together over two days and meet other companies in similar life stage and exchange notes through a facilitated discussion …
I have been interacting with various startup teams over the last several years, predominantly around ideation, product-market fit, funding, scaling, and strategy aspects of the companies. Before I was an investor, I spent a lot of time around product creation with two successful startups in the Silicon Valley and managing business in a large Internet …
Continue reading “What is win or loss means in the game of enterpreneurship”
Indian economy is a cluster of more than 30 million small and medium businesses along with large enterprises which are lesser in number. Majorly, these SME’s powers the growth of Indian business industry. This large SME pool presents a lucrative opportunity for Indian product and service companies only if one is able to tap it. …
Running a start-up is like running a marathon. It is not for instant gratification; it is not for short cuts; it is not for everyone. Completing a marathon needs planning, perseverance and technique. As marathon runners know, for every marathon, be it your first or nth, the odds of succeeding are high when you train …
Continue reading “Bass tu bhaag Milkha…(the third Cohort #PNCamp)”
Over the last few months, while talking to a range of Indian and Global tech companies, I noticed an interesting trend in the determination of location for key functions, specifically product management. Global MNCs: During conversations over the last few months with some North America based technology MNCs, I observed that a lot of them plan …
Continue reading “In Product Management, It’s All About Location, Location, Location!”
“There’s an empty slide in your deck reading user acquisition, which follows the slide showing hockey stick adoption. We’ll grow virally! Three words that fill up the slide nicely. Relying on virality as a standalone source of user acquisition is fatally flawed to begin with.” That’s Sangeet Paul Choudary at his usual best. He probably …
Continue reading “90 minutes at #PNCamp and the PR Engine cheatcode is yours”
Deep Kalra is the founder and CEO of India’s leading online travel company MakeMyTrip.com. Founded in 2000, the company is now the largest e-commerce business in the country and listed its shares on NASDAQ in August 2010. Prior to founding MakeMyTrip.com, Mr. Kalra has had corporate stints with GE Capital, AMF Bowling Inc. and ABN AMRO Bank. …
Continue reading “MakeMyTrip’s Deep Kalra on bowling, resilience and going against common sense”